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The Fun Factor

November 14, 2014

My experience with school-age young people is that what they seek most from sports participation is fun and friends. More sophisticated research from many sources consistently has affirmed my less formal findings.

The Journal of Physical Activity & Health added a July study to the body of research. This work was conducted by George Washington University in Washington, DC, and focused on organized soccer.

What was so surprising about this study is not that winning was not at the top of the list of what makes sports enjoyable for youth, but that winning ranked 48th of 81 factors measured. Winning didn’t even make it in the top half!

The lead author of the study, Associate Professor of Sports Psychology Amanda Visek, was quoted by the Chicago Tribune to say “the fun experience is not determined by the result of a game but rather by the process of physically engaging in the game.”

Tribune writer Danielle Braff quotes this research and other expert commentary that coalesces around the consensus that it is parents, not athletes or coaches, who are most hung up on the outcome of the game, as well as the issues that create the pressure on young people that ruins the pleasure of play: position, playing time and prospects of making an elite team or earning a college scholarship.

That’s the stuff parents worry about much more than their kids. And, according to a growing body of research, some of which we've cited in this space before, that’s the stuff that causes many kids to quit organized sports. It’s not fun anymore.

Innovation Obstacles

April 12, 2013

It doesn’t take long to compile a dozen or more examples of products or businesses that have disappeared, or nearly so, because the world changed while the product or business did not.

Think eight-track tapes and players.  Consider what digital photography has done, from the Eastman Kodak Company to out-of-business local studios.  What the Internet has done to travel agents.  See what’s happened and still happening to print newspapers across the country, to magazines, and to both local and large chain bookstores.

It is not at all rare that businesses fail to reinvent themselves.  For many reasons, including admirable passion for what they are doing, business leaders often miss the trends or ignore the signs that suggest the need to change their products or their entire business model.

As Geoff Colvin wrote in FORTUNE magazine Feb. 25, 2013, “Business model innovation is a competency that doesn’t exist in most companies.”  He continued:  “The largest obstacles will be weak imaginations, threatened interests, and culture.”

I suspect that those are also the three major obstacles we must overcome as we think about the future of interscholastic athletics.

  • Does school-based sports, with a 100-year-old history, have a 50 or even 15 year future in schools and society?

  • If so, should the business model change?  And if so, how?

I suspect that some of what we think is change may be no better than rotating bald tires on our car; when what we really need is new tires, or no tires at all.