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Jousting at Windmills

July 19, 2012

Charles Barkley uttered famously last month that the worst thing that ever happened to basketball was the AAU.

While it doesn’t all occur under the Amateur Athletic Union’s banner, Mr. Barkley is not the first “authority” to offer such a brash opinion and to blame the AAU for much of what is bad about the current state of non-school basketball, where street agents and shoe companies corrupt children and their coaches, and where basketball is played with little emphasis on fundamental skills and team play.

Certainly, there are others to blame, including all who have made college and professional basketball a business lucrative enough to encourage excesses and unethical practices.  And all of this is bigger than any one state high school athletic association can change.

Nevertheless, the MHSAA is in its fourth year of quixotic jousting with the monster about which so many have been complaining so long.

Tomorrow for boys, and then eight days later for girls (July 26), the MHSAA is teaming up again with the Basketball Coaches Association of Michigan (BCAM) to provide Reaching Higher, “an advance placement course” for students who have both the interest and potential to participate in college basketball on some level.

Through Reaching Higher we intend for players and parents to gain greater appreciation for the rules and realities of the college recruitment process and for what it takes both academically and athletically to qualify for and succeed in intercollegiate basketball.

 Click here to view the details.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates