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Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.

What's My Why: Official Tony Bertuca

September 16, 2026

Tony Bertuca, Coloma

Bertuca is a 21-year MHSAA-registered official currently set to take the court this winter in basketball and the diamonds next spring in baseball and softball after previously officiating football as well. 

Well it started, way 20 years ago, I was coaching rocket football and we needed a registered official on the field. And since I love working with the kids, and coaching and everything, I decided to go into officiating.

And it just grew from there – from football, baseball, softball, basketball. It’s for the love of the game.

“What’s My Why” is a weekly feature telling the stories of MHSAA-registered officials in their own words. If you’re an MHSAA official and would like to share your reason why, please submit a 15 to 45-second video, taken horizontally, to director of officials Sam Davis at [email protected].

What's My Why

Sept 9: Jenna Schroeder, Berkley - Watch
Sept. 2: Joey Crawford, Newton Square, Pa. - Watch
Aug. 26: Ron Torbert, Hanover, Md. - Watch
Aug. 19: Kari Seitz, Mill Valley, Calif. - Watch
Aug. 13: Mike Pereira, Sacramento, Calif. - Watch
Aug. 5: Dino Paganelli, Wyoming - Watch
Aug. 3: Stacy Smith, Caledonia - Watch
July 22: Jason Nickleby, Lake Elmo, Minn. - Watch
July 15: Sam Davis, Lansing - Watch
July 9: Candace Cox, Quincy - Watch
July 1: Robert Williams, Redford - Watch
June 24: Will Godfrey, Jackson - Watch
June 19: Jarrett Skorup, Midland - Watch
June 12: Brady Driver, Sturgis - Watch
June 8: Cindy Tyzo, West Bloomfield - Watch
June 3: Jeff Spedoske, DeWitt - Watch
June 1: Mike Carrier, Commerce Township - Watch
May 27: Stan Wright, Warren - Watch
May 26: Murray Rose, Zeeland - Watch
May 22: Mike VanLaan, Alto - Watch
May 18: Clint Abbott, Newaygo - Watch