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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

The Sports Officiating Challenge

July 30, 2013

Last Saturday, the MHSAA hosted the largest gathering of sports officials ever assembled in this state at one time and place: 1,248 under the same roof. 

The occasion was “Officiate Michigan Day” that preceded the 31st Sports Officiating Summit conducted by the National Association of Sports Officials (NASO) in Grand Rapids. The summit began Sunday and concludes this evening in Grand Rapids.

On Sunday afternoon, nearly 300 of Michigan’s officiating leaders – local association officials and trainers and registered assignors – went through three hours of training which the MHSAA requires face to face every other year.

All this comes at a challenging time for our officiating program which is most dramatically demonstrated by this fact:  the number of MHSAA registered officials has declined by 1,895 - 17.5 percent – over the past four years!

We know of course that our registration totals were temporarily inflated by two outside factors after 2007. First, after the court-ordered change in sports seasons for girls basketball and volleyball, the MHSAA allowed officials to add those sports to their registration free of charge in 2007-08 through 2010-11. And second, as is always the case, the recession pushed many new people into officiating; but again, just temporarily – we’ve lost many of them as the economy has slowly improved.

I do believe the MHSAA and its member schools and the local officials associations that serve school sports are up to the challenge we face. The same community that just rallied to provide record attendance in Grand Rapids has the ability to reverse the trend that could weaken school-based sports:  fewer officials.

We will get there with three E’s:  (1) encouraging officials; (2) equipping officials; and, most of all, (3) providing officials an environment in which to thrive – that’s one that is safe, sane and sportsmanlike.

I’ll have more to say on all three E’s over the course of the next few months. In the meantime, I invite you to learn more about officiating in Michigan here at MHSAA.com. 

Officate Michigan Day Recap: Photo Gallery | Story