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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

The Good Old Days?

June 12, 2012

In the 1950s, high school football crowds were often larger than today, and schools’ quirky gyms were never more packed with partisans.  Local newspapers (more numerous then) and radio stations (far fewer then) never gave school sports a greater percentage of column inches or air time than in the 1950s.  Therefore, one might pick a school year in the mid 1950s as the peak of prominence for school sports in America. 

That would be true if you were a boy, and a boy who played one of the few sports sponsored by schools compared to the diverse offerings of 50 to 60 years later.  However, if you were a girl, and even for many boys, there wasn’t much in the way of school sports in which to participate in the so-called heyday, the “good old days,” of high school sports.

If we judge the effectiveness of school sports programs more on the basis of participation than game night attendance, then today’s programs – where many more students participate in a wider variety of activities – are a much healthier and much more educationally sound enterprise than five or six decades ago.  And actually, there are also more spectators today; they’re just dispersed over more venues, sports and levels of teams today than in the 1950s.

More students in a wider variety of sports, supported by more spectators.  By these measures, a better program today than existed a half-century ago.