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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Deepening Appreciation

May 15, 2012

The first phase of ArbiterGame launches May 23.

The creation of these electronic athletic department administrative tools, tailor-made for Michigan high schools and fully integrated with MHSAA policies and procedures, is bridging most of whatever remaining gap that may exist in the MHSAA leadership’s understanding of and appreciation for the job of its member school athletic administrators and their support staff.

The MHSAA is in partnership with ArbiterSports to create the tools; and at each step of design and deployment, MHSAA staff are consulting with local athletic directors.  MHSAA staff have been engaged in training to help answer user questions from athletic administrators and secretaries.  There have been more hours than we can count when our staff has listened to athletic administrators talk about details of their tasks, and even more hours when our staff has talked about how we best respond to even the smallest details.

The process is helping MHSAA staff appreciate the long list of duties required for every athletic event for every level of every sport.  Never before have MHSAA staff talked so much about local scheduling of practices, games, facilities, transportation, workers and officials.  Never have we had a deeper and broader appreciation for all that is required – day after day, week after week, season after season.

As we develop administrative tools to ease the local school administrative burden, we deepen our understanding of the work in which local administrators are engaged.  We started this project to respond to athletic directors’ urgent requests to solve the problems of inadequate scheduling products and related support services from commercial vendors.  An unanticipated benefit has been to enhance our knowledge of their daily duties.  And we will be much better for it.