The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Special Delivery
February 23, 2016
If there is one month of the year that demonstrates the difference in the MHSAA today compared to a generation ago, it is February.
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This is the month when 775 people, including more than 700 students, gathered for the MHSAA Women in Sports Leadership Conference in Lansing. This year’s was the 22nd edition of the conference.
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This is the month when the 120 finalists and 32 recipients of the 2016 MHSAA Scholar-Athlete Award are announced. This is the program’s 27th year, sponsored by Farm Bureau Insurance.
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This is the month when MHSAA staff is on the road to visit finalists for “Battle of the Fans V,” and thousands of students vote for their favorite on social media, and the MHSAA Student Advisory Council finalizes the selection of this year’s top cheering section.
For most of its history, the MHSAA worked with school personnel who then interacted with students. Today, the MHSAA delivers much more than its postseason tournaments directly to student-athletes, including captains clinics and sportsmanship summits all year round.
While this work must never displace from our top priority the development and delivery of eligibility competition standards that are safe and sound for an educational environment, these direct interactions inform the rules making process in very positive ways.