The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
BOTF x 2
April 5, 2013
“Battle of the Fans,” an idea of the MHSAA Student Advisory Council, is one of the best ideas to ever flow from the MHSAA. It has provided a new way of promoting one of the oldest, and most important, defining features of school sports. That’s sportsmanship.
Where schools have participated in BOTF, attending school sports events is becoming cool again. Crowds are larger and more positive. Students and administrators are having positive discussions about sportsmanship. Media are reporting on the positive changes they are seeing.
Take a look on MHSAA.com at the videos submitted by 27 schools this year to enter the second BOTF competition. Look at the videos prepared for the five finalists after the MHSAA’s onsite visit.
Spectator stands are filled with students – happy, engaged, energetic, cheering students. Exactly what we want in school sports; exactly what is missing from other youth sports programs.
It’s our advantage – energized students, cheerleaders, pep bands, marching bands and mascots. It’s what we have and what the AAU doesn’t have; what US Soccer Development Academies don’t have; what club volleyball lacks and what travel ice hockey is missing.
Using YouTube and Facebook, BOTF is a new way to present and an energetic way to promote school sports that is local, student-centered, high spirited and highly sportsmanlike.
Congratulations to our two winners so far – Frankenmuth in 2012 and Buchanan in 2013.