Official Treatment
March 7, 2014
A book I quoted in this space three times last November – How: Why HOW We Do Anything Means Everything by Dov Seidman – has me thinking about sports officiating.
One premise of the book is that the Internet era has made the world so transparent and connected that there is no such thing anymore as “private” behavior or a “minor” mistake. Everything can become a public matter – instantly. Anything can become a major problem – overnight. Worldwide.
So, when our local real estate agent, who officiates junior varsity basketball, misses a call that an invested spectator captures with his or her smart phone camera, and sends to his or her relatives and a local media outlet that night, there is no limit to where that video could appear by the next morning.
And while major college and professional officials may now receive four-figure fees to work under those conditions, officials at the junior high/middle school and high school levels – sometimes working for little more than gas money - wonder if it’s worth the hassle.
There are many obstacles to recruiting and retaining officials for school sports, including poor business practices by assigners and bad sportsmanship by coaches and spectators; but a significant factor not to be overlooked is the adverse potential of immediate worldwide criticism for a call that had to be made in the blink of an eye.
The human factor of sports is now subject to inhuman expectations. In an enterprise that strives for fairness, it appears that it’s the official who is being treated least fairly.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.