Our Narrative
November 21, 2011
Thomas Friedman – author of The World is Flat, From Beruit to Jerusalem and Hot, Flat and Crowded, among other major works – has a gift for converting complicated topics into moving narratives. So I took note, during President Obama’s second year in office when, in a New York Times column, Mr. Friedman took the President to task for a communication gap.
Friedman wrote that the President doesn’t have a communications problem per se (in fact, he’s been one of our nation’s more articulate chief executives), and he has a good grasp of facts on many subjects.
What he has, according to Friedman, is a narrative problem. “He has not tied all his programs into a single narrative that shows the links between his health care, banking, economic, energy, education and foreign policies.” Without this, wrote Friedman, people do not see these are all “building blocks of a great national project.”
Regardless of one’s opinion of Mr. Obama as President and Mr. Friedman as pundit, those responsible for school sports should pause over this observation or opinion; should stop to consider how all the projects and programs we contemplate either do or do not help us tell the story of educational athletics in Michigan.
The narrative for school sports can be compelling. When and where programs maximize participation and promote high standards of eligibility, conduct and care; when and where programs demonstrate quality coaching and officiating; and when and where it can be demonstrated that the programs are not merely compatible with the educational mission of the school but actually improve attendance, raise GPAs and increase graduation rates; then and there we have a coordinated and convincing narrative.
Projects and programs that produce and promote these results will be the kind of building blocks that tell our story and should generate popular support for many more years to come.
The Cool Thing To Do
November 9, 2012
Last year the MHSAA Student Advisory Council suggested the MHSAA conduct a “Battle of the Fans,” and under the supervision of Andy Frushour and assistance of Geoff Kimmerly, Andi Osters and other MHSAA staff, the campaign was a tremendous success.
Nineteen schools submitted applications, a process which required communication within the school district about what is and is not suitable behavior at school-sponsored events, and then a coordinated effort to produce a video of the school and its cheering section in action last winter.
These videos have been viewed on YouTube more than 25,000 times, and more than 8,500 voted on Facebook for the student section they most favored.
The result was not only better sportsmanship at these schools, it made being at the games the “cool” thing to do. Student attendance increased, and student behavior improved. A double win no matter what happened between the teams on the court.
With the attention being given to student cheering sections during the MHSAA’s 2012 regional sportsmanship summits – attracting 1,000 students from more than 100 schools at four sites during October and November – we expect dozens more schools to compete in the 2013 “Battle of the Fans” – building up student cheering sections, guiding students in positive ways and producing videos that try to convince Facebook voters and Student Advisory Council judges that theirs is the best student support group among MHSAA member schools.