Logo

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Pay to Play

July 28, 2015

Our local newspaper recently reported that a group of 8-year-olds had qualified for a national 3-on-3 soccer tournament July 31 to Aug. 2 at a theme park resort in Florida; but the report said the team had to raise $5,000 for the privilege.

Without knowing it at the time, the players and coaches qualified on the basis of a second-place finish at a tournament last August in Hastings, Michigan. Really? Second place? Last year?

Let’s be frank. The basis for qualifying for this national event in Florida was not a runner-up finish in a tournament for 7-year-olds the previous summer in a small town in Michigan. The basis for qualifying was the ability to raise $5,000 so the resort could fill its hotel rooms and sell tickets to its theme parks.

National tournament? Baloney. If you can pay, then you can play. Sell this as an expensive family trip, perhaps; but as a national tournament, it has zero integrity.

This kind of hype and hypocrisy adds to the challenges of administering sane and sensible school sports. Neither 8- nor 18-year-olds need national tournaments. There’s a lot more bang for the buck in our own backyards.