Risks & Rewards
May 7, 2012
When my terrific son was a college student, I suggested he get into sports officiating. You know, to earn some money, stay involved in sports, keep in shape. His response was “No. It’s not worth the hassle.” He didn’t want to subject himself to being criticized, heckled and second-guessed; and I couldn’t blame him.
Which told me then (and I’m reminded often) that sports officials are risk-takers. Men and women willing to step out and step up.
The best officials make the toughest calls at the tightest times in the competition. They’re risk-takers in ways mere spectators are not.
And in this so-called “modern world,” where people can sit comfortably at home and comment irritably on everything, and fans can text, tweet and transmit videos instantly, it has never taken more courage to be a sports official than it does today.
Tomorrow evening, for the 33rd consecutive year, the MHSAA hosts a banquet that honors our most veteran MHSAA registered officials. Officials who have reached the 20-, 30-, 40-, 45- and 50-year service milestones will be recognized; and Rockford’s Lyle Berry will receive the Vern L. Norris Award for a lifetime of grassroots contributions to high school sports officiating in Michigan.
It is one of the rare occasions when we ask officials, referees and judges to step out of the background and into the spotlight. Without any risk.
Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.