22nd WISL Conference Set for Feb. 7-8
January 13, 2016
By Geoff Kimmerly
Second Half editor
The first, largest and longest-running program of its type in the country, the Michigan High School Athletic Association’s Women In Sports Leadership Conference will take place Feb. 7-8 at the Crowne Plaza Lansing West.
The 22nd edition of the conference will feature three keynote speakers and a variety of workshops. The program annually attracts upwards of 500 participants, most of them high school female student-athletes. High school students, coaches and administrators are invited to register on the MHSAA Website.
Cost is $50 for students and $60 for adults, not including lodging for those intending to stay overnight in Lansing. A registration form for lodging also is available on the MHSAA Website.
The theme for this WISL Conference is “Lead: I Can & I Will” – and the opening address by U.S. Olympian Allison Schmitt will focus on believing in oneself and achieving goals. Schmitt graduated from Canton High School in 2008 and went on to win 11 NCAA Division I championships at the University of Georgia and a combined six medals over the 2008 and 2012 Olympics, including individual gold in the 200-meter freestyle in 2012 in London. She also experienced depression after her second Olympics, and now speaks on the subject and how she’s worked to compete again at the elite level.
Former University of Michigan basketball player Nicole Emblad – a two-time Academic All-American now studying at the university’s medical school – will speak on the role of a leader and the importance of teamwork and team-building at the WISL Banquet during the evening of Feb. 7. After a standout basketball career at St. Ignace that included leading her team to the Class C title in 2011, Emblad was a two-time captain for the Wolverines and graduated as the program’s career leader with 133 games played with 82 wins. She earned a bachelor’s degree in biopsychology, cognition and neuroscience.
Michigan State University women’s basketball coach Suzy Merchant will speak on leading through “Vision, Values, Voice” during the morning of Feb. 8. Merchant is in her ninth season at MSU after previously coaching at Eastern Michigan University and Saginaw Valley State University and serving as a captain while a player at Central Michigan. Merchant has led the Spartans to Big Ten Conference titles in 2010-11 and 2013-14 and finishes of third place or higher in six of the last seven seasons. She earned a bachelor’s degree at CMU and a master’s at SVSU after starring in three sports at Traverse City High School.
Workshops offered during the conference include topics on coaching, teaching and learning leadership, sports nutrition and injury prevention, promoting team chemistry, multi-sport participation and the roles and responsibilities of captains. A complete itinerary is available on the MHSAA Website.
The WISL Banquet will include the presentation of this year’s Women In Sports Leadership Award. The winner will be announced later this month.
Follow the #WISL hashtag on Twitter to learn more about the conference’s activities.
MHSAA Senior Assistant Director Frushour to Receive NFHS Citation
By
Geoff Kimmerly
MHSAA.com senior editor
January 23, 2026
Andy Frushour, a senior assistant director for the Michigan High School Athletic Association, is one of eight high school association leaders who has been selected to receive a Citation from the National Federation of State High School Associations (NFHS) during this summer’s annual meeting.
The Citation is one of the NFHS’ highest honors and recognizes recipients for their contributions to the NFHS, state high school associations, athletic director and coaching professions, the officiating avocation and fine arts/performing arts programs.
Frushour is in his 25th year at the MHSAA and currently directs the association’s efforts in marketing, girls and boys soccer, and student services. His tenure has been most notably defined by his leadership in making the MHSAA a national trendsetter in digital initiatives and communication, and he has spearheaded several pioneering efforts to bring student voices into decisions affecting their activities.
After beginning his tenure in the communications department, Frushour created the MHSAA’s marketing and brand team – which remains unique among state associations and aims to tell the story of school sports. The team tackles everything from media communications, sports information, website content and social media to ticketing, corporate sales and merchandise. As part of his digital branding contributions, Frushour has served as the lead contributor on every website redesign since 1999, created the Michigan Power Rating (MPR) formula now used for seeding in eight MHSAA Tournament sports, and led Michigan’s efforts to exclusively use digital tickets for postseason events.
“Sometimes the most valuable player on a baseball team is the utility player – somebody who plays but also excels at a number of different positions. For the last 25 years, Andy clearly has done that – from student leadership, to running a sport, to branding, to business decisions,” MHSAA Executive Director Mark Uyl said. “He’s someone who is competent, respected and has become a huge part of MHSAA history during his 25 years with us.”
Frushour also has steered the MHSAA to adopt a more prominent focus on students through the creation of several popular programs, including the Student Advisory Council, a series of annual interactive sportsmanship summits and captains clinics, and the Battle of the Fans student section competition. Building off that work, he has developed and created four free NFHS Learn courses geared toward team captains.
Frushour also has served on NFHS committees for soccer, student services, summer meeting and strategic planning, and spoken at several summer meetings and one NFHS winter meeting, and at the National Athletic Directors Conference.
After graduating in 1995 from Mason High School (Mich.) – where he played baseball and golf – Frushour attended Hope College, where he majored in business administration and minored in communications, graduating in 1999. He received an MBA in sports business from Arizona State in 2003.