Bush Awards Honor 4 for Dedication

June 19, 2018

By Geoff Kimmerly
Second Half editor   

Three athletic directors who have provided decades of memory-making opportunities for student-athletes – East Lansing’s Tom Hunt, Troy’s Michael Jolly and Ann Arbor’s Meg Seng – and a member of the media, St. Ignace’s David Latva, who is beloved for documenting those moments, have been named recipients of the MHSAA’s Allen W. Bush Award for 2018. 

Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to prep athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to men and women who are giving and serving without a lot of attention. This is the 27th year of the award, with selections made by the MHSAA's Representative Council.

“A common theme tying together this class of honorees is how they’ve used various talents to enrich the experiences of Michigan student-athletes,” MHSAA Executive Director John E. “Jack” Roberts said. “All four have played roles in their own ways, and often without the fanfare their contributions deserve. It is our pleasure to recognize them with Bush Awards.”

Hunt recently announced his retirement after 20 years as an athletic administrator, the last 16 at East Lansing High School after serving at Perry for three years and Lansing Waverly for one. During his tenure, Trojans teams have had success at local and larger levels – the girls basketball, boys golf, boys soccer, boys tennis, and boys and girls track & field teams all won MHSAA Finals championships under his department leadership. In addition to his duties as East Lansing athletic & activities director, he served as the district’s Title IX coordinator.

East Lansing, Waverly and Perry all were frequent MHSAA Tournament hosts at the District, Regional and Semifinal levels under Hunt’s direction. He served on a variety of MHSAA committees, providing input on specific sports, officials, tournament site selection or selection of the MHSAA/Farm Bureau Insurance Scholar-Athlete Awards. As part of the Michigan Interscholastic Athletic Administrators Association (MIAAA) for two decades, Hunt was named Regional Athletic Director of the Year in 2011 and his region’s representative in 2013 and 2015. He also served terms as president of the Capital Area Activities Conference and former Ingham County League.

Hunt previously was a contributing member of the Michigan Recreation & Park Association (MRPA), having served as vice president and state conference chairperson in 1996 as well as athletic committee chairperson and basketball commissioner. Prior to beginning at Perry as athletic director in 1998, Hunt served as assistant director of parks & recreation in Howell, and he was the first boys soccer coach in Howell High School history and coached baseball there as well. He also coached baseball and was an assistant for hockey at East Lansing, and has volunteered over the years as a youth coach for soccer, hockey, softball and baseball. Hunt is a graduate of Michigan State University and Battle Creek St. Philip High School.

“Tom Hunt has set an example of prioritizing students, and not only for encouraging their athletic participation but their development as well-rounded athletes, academic achievers and citizens,” Roberts said. “He is a true professional who embodies the role of athletic director – he leads by this example, yet with many of his contributions unheralded while the programs under his guidance continue to succeed at the highest levels.”

Jolly also is retiring, with nearly three decades in administration. He took over as District Athletic Director in Troy in August 2004 after previously serving four years as assistant principal/athletic director and then four as principal at Boyd Arthurs Middle School in Trenton. He also taught and served as an assistant middle school principal for three years in the New Boston Huron district and taught and then added athletic director duties over two years at Hale. He coached during his first two stops, varsity basketball and softball at Hale and varsity football and track & field at New Boston Huron.

At Troy, Jolly has overseen staff and facilities for two high schools and four middle schools. During his tenure, Troy schools have added skiing and bowling programs as well as non-MHSAA rugby and figure skating, and kept gymnastics available by creating a cooperative program. Under his leadership, the district also has been a frequent host of MHSAA Tournament games at various levels, including Division 1 Football Semifinals 14 consecutive seasons. Jolly served as the chairperson of the Oakland Activities Association football committee for 12 years and as league president in 2008-09, and he was president of the Oakland County Athletic Directors Association in 2009-10 and was named its Athletic Director of the Year in 2012. He also served as director of the Troy district’s K-12 physical education and career technical education departments and as director of enrichment for the district. He served as president of the Oakland Career & Technical Educators Association in 2015-16.

After graduating from Southgate Aquinas High School, Jolly earned his bachelor’s degree from University of Michigan and a master’s from Central Michigan University. He played football for the Wolverines and then for four seasons for the Green Bay Packers. He is a member of both the MIAAA and National Interscholastic Athletic Administrators Association (NIAAA).

“From his contributions in athletics to his many outside of athletics as well, Mike Jolly continuously has shown himself to be an advocate for students and their education,” Roberts said. “His various duties alone are evidence of that commitment – as are the extra steps he’s always quick to take when needed and the mentorship he’s provided to those who are following in his path.”

Seng completed her 28th year at Greenhills School and has served as the athletic director the last 15 after 13 teaching physical education and health. She has hosted MHSAA tournament events in various sports at various levels and served on a variety of MHSAA committees and the Multi-Sport Participation Task Force. She also is an instructor for the MHSAA Coaches Advancement Program and has served as part of the MIAAA’s Leadership Academy faculty since 2011, and on the NIAAA’s certification committee since 2014. She completed a term as the MIAAA’s Executive Board president in 2013-14.

After graduating from Maine South High School in Park Ridge, Ill., Seng played both volleyball and softball at Indiana University and then coached at the college level before taking over the Ann Arbor Huron volleyball program in 1985. Over 12 seasons stretching two tenures, Seng led her team to five league titles and a District championship in 1993. She also served as Huron's co-head varsity softball coach from 1986-90. Seng completed her teacher certification at Eastern Michigan University in 1990 and began teaching at Greenhills that year, later coaching that school’s varsity volleyball team from 1993-2000.

Seng received the MIAAA Jack Johnson Distinguished Service Award in 2012 and her region’s Athletic Director of the Year Award in 2008. She also received the Pathfinder Award in 2004 from the National Association for Girls and Women in Sports (NAGWS), and under her leadership Greenhills received the Exemplary Athletic Program Award from the MIAAA in 2017. She was honored with the Girl Scouts’ Leaders and Best Award in 2005 and most recently selected for the MHSAA’s 31st Women In Sports Leadership Award this past February.

“Meg Seng understands the needs at every level of sport, having participated as a successful athlete, coach and now administrator,” Roberts said. “It is impossible to not admire her vision as she not only leads the Greenhills athletic department but teaches her peers how to recognize and provide for those needs.”

Retired journalist David Latva dedicated 30 years to chronicling the achievements of high school athletes. A St. Ignace graduate, Latva went on to report as the lead sportswriter for the St. Ignace News from 1987-2016 covering communities in the eastern Upper Peninsula. He was a member of the Upper Peninsula Sportswriters and Sportscasters Association from 1989-2017 and served on the board of the Upper Peninsula Sports Hall of Fame from 2008-16. He also was a frequent Upper Peninsula representative on The Associated Press’ all-state selection committees.

Latva’s contributions to schools reached past sports writing. He was a registered MHSAA official for basketball (19 seasons), football (18) and track & field (18) during the 1970s and 1980s, and served eight years on the St. Ignace Area Schools Board of Education. He also coached the St. Ignace golf team for three years.

Latva was named to the Basketball Coaches Association of Michigan media Hall of Honor in 2005 and received a Distinguished Service Award from the St. Ignace LaSalle High School Hall of Fame in 2012. He received a key to the city from the St. Ignace City Council in 2016 and has been recognized in various ways by other communities in his paper’s coverage area.

“Many who have played school sports in the eastern Upper Peninsula have been impacted by David Latva because of the importance he placed on his local athletes’ achievements, both great and small,” Roberts said. “As the chronicler of those achievements, David has cemented a permanent place in favorite memories for many whose stories he told over the years, and he earned a significant role in those communities by sharing that gift.”

East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards

By Geoff Kimmerly
MHSAA.com senior editor

May 23, 2025

East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.

Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.

Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.

Blaine Brumels headshotFor 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.

Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.

Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).

Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.

“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”

Karyn Furlong headshotFurlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.

As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.

As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.

Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.

“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”

Nikki Norris headshotNorris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.

Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals. 

Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.

A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.

“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.