MHSAA Attendance Posts 6-Year High
September 21, 2017
By Geoff Kimmerly
Second Half editor
MHSAA tournament events posted an increase in attendance for the second straight school year in 2016-17, drawing 1,492,469 fans – with eight boys sports enjoying larger audiences that the previous year.
Total attendance rose sixth-tenths (0.6) of a percent from 2015-16 to its highest total since 2010-11. Boys attendance rose to 1,034,625 (or 1.2 percent) to its highest total since 2011-12. Girls attendance was 457,844, continuing a trend that has seen the last three school years post the largest audiences for girls tournament events since the MHSAA began annually tracking data in 1990-91. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
The second straight boys increase was keyed in part by a pair of records. Baseball drew 50,820 fans, breaking the previous record set during the 2009 season while also seeing a record turnout at the District level. Boys lacrosse, with 11,211 total attendance, broke the previous record set in 2010.
The boys basketball tournament, with 330,588 fans, enjoyed its highest turnout since 2010-11. Football attendance rose for the second straight year with 395,894 fans total, enjoying single-round increases at the Pre-District, District and Regional levels. Ice hockey, with 51,812 fans, also saw an increase from 2015-16, as did the boys swimming & diving tournament with 5,694 fans – its highest overall attendance since 2010-11.
Three more records contributed to the overall increase in 2016-17. Softball drew 47,364 fans total, breaking the previous record set in 1994-95. The bowling and cross country tournaments, which both include girls and boys competing at the same sites, both set records as well – bowling with 14,012 fans overall to set a record for the second straight year, and cross country with 20,671 fans, its most since 2011-12.
Two more girls sports also enjoyed increased attendance from 2015-16. The girls lacrosse tournament drew 5,691 fans, a 29 percent increase from the year before and with a record at the Regional level. Girls soccer drew 28,203 fans with increases at the District, Regional and Semifinal levels; the overall attendance was a 3.9 percent increase and the highest since the record 2006-07 season.
Also of note:
• Although girls basketball overall attendance was down half a percent to 168,674, both the Quarterfinals and Semifinal-Finals rounds saw increases from the previous season. The Semifinal-Finals weekend drew 24,120 fans, the most since the record was set for those rounds combined during the 1996 fall season (girls basketball moved from fall to winter beginning with the 2007-08 season.
• The boys basketball attendance increase was bolstered in part by the highest Semifinal-Finals weekend attendance (53,990) since 2008-09 and an increase that weekend of 14 percent from 2015-16.
• Boys Soccer Districts were watched by 15,048 fans, the most since 2008-09, and individual wrestling also enjoyed a bounce-back at its earliest rounds with a three-year high at the District level (10,792 fans) and a six-year high (8,488) at the Regional level.
• Girls gymnastics Regionals (1,146) drew their largest audience since 2002-03, while competitive cheer Regionals (7,333) enjoyed a nine-year high.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
MHSAA Senior Assistant Director Frushour to Receive NFHS Citation
By
Geoff Kimmerly
MHSAA.com senior editor
January 23, 2026
Andy Frushour, a senior assistant director for the Michigan High School Athletic Association, is one of eight high school association leaders who has been selected to receive a Citation from the National Federation of State High School Associations (NFHS) during this summer’s annual meeting.
The Citation is one of the NFHS’ highest honors and recognizes recipients for their contributions to the NFHS, state high school associations, athletic director and coaching professions, the officiating avocation and fine arts/performing arts programs.
Frushour is in his 25th year at the MHSAA and currently directs the association’s efforts in marketing, girls and boys soccer, and student services. His tenure has been most notably defined by his leadership in making the MHSAA a national trendsetter in digital initiatives and communication, and he has spearheaded several pioneering efforts to bring student voices into decisions affecting their activities.
After beginning his tenure in the communications department, Frushour created the MHSAA’s marketing and brand team – which remains unique among state associations and aims to tell the story of school sports. The team tackles everything from media communications, sports information, website content and social media to ticketing, corporate sales and merchandise. As part of his digital branding contributions, Frushour has served as the lead contributor on every website redesign since 1999, created the Michigan Power Rating (MPR) formula now used for seeding in eight MHSAA Tournament sports, and led Michigan’s efforts to exclusively use digital tickets for postseason events.
“Sometimes the most valuable player on a baseball team is the utility player – somebody who plays but also excels at a number of different positions. For the last 25 years, Andy clearly has done that – from student leadership, to running a sport, to branding, to business decisions,” MHSAA Executive Director Mark Uyl said. “He’s someone who is competent, respected and has become a huge part of MHSAA history during his 25 years with us.”
Frushour also has steered the MHSAA to adopt a more prominent focus on students through the creation of several popular programs, including the Student Advisory Council, a series of annual interactive sportsmanship summits and captains clinics, and the Battle of the Fans student section competition. Building off that work, he has developed and created four free NFHS Learn courses geared toward team captains.
Frushour also has served on NFHS committees for soccer, student services, summer meeting and strategic planning, and spoken at several summer meetings and one NFHS winter meeting, and at the National Athletic Directors Conference.
After graduating in 1995 from Mason High School (Mich.) – where he played baseball and golf – Frushour attended Hope College, where he majored in business administration and minored in communications, graduating in 1999. He received an MBA in sports business from Arizona State in 2003.