Rep Council Wrap-up: Fall 2013
December 11, 2013
The addition of a CPR certification requirement for all high school varsity head coaches highlighted actions taken by the Representative Council of the Michigan High School Athletic Association during its annual Fall Meeting on Dec. 6 in East Lansing.
Raising expectations for coaches’ preparedness is one of four current thrusts of the MHSAA’s ongoing focus on health and safety issues in school sports, and this Council action requires all varsity head coaches at the high school level to have a current CPR certification beginning with the 2015-16 school year. High schools will be required to attest that this requirement has been met by all of their varsity head coaches.
This is the second of three actions the Council is considering to enhance the preparation of coaches with respect to health and safety issues. The first action, adopted last May, requires all assistant and subvarsity coaches at the high school level to complete the same rules and risk minimization meeting requirement as high school varsity head coaches beginning with the 2014-15 school year.
The third action, scheduled for the Council’s Winter Meeting in March, would require all persons hired as a high school varsity head coach for the first time at an MHSAA member school after July 31, 2016, to have completed the MHSAA’s Coaches Advancement Program Level 1 or Level 2.
A series of proposals were presented to the Council regarding the eligibility of international students, who by an estimate from the Council on Standards for International Educational Travel (CSIET) numbered more than 3,800 in Michigan in 2012. The proposals address in part concerns over students coming to MHSAA schools for athletic reasons and the potential of undue influence to direct them to specific communities. Compounding problems in terms of competitive equity for school sports is a 1996 Federal law which allows students on F-1 visas to attend non-public schools for multiple years but public schools for only one year and only if full tuition is paid to the school. Finalized proposals could come up for vote at the March meeting.
The Council also approved the creation of a Junior High/Middle School task force to consider how the MHSAA should continue to encourage multi-sport experiences at that level while reviewing policies concerning the grade levels served – including the possibility of allowing 6th-graders to participate – and the number and lengths of contests they are allowed to play. Currently, the MHSAA serves 725 member schools at the 7th and 8th-grade level. The task force will report to the Council within one calendar year or by its Fall Meeting in 2014.
Regarding specific sport matters, the Council authorized the move this spring of the Baseball and Softball Finals to Michigan State University from Battle Creek’s Bailey Park. The MHSAA began playing its Finals at Bailey Park in 1990. In 2014, the Baseball Finals will be played at McLane Baseball Stadium at Kobs Field, and the Softball Finals will be played at Peter F. Secchia Stadium at Old College Field.
Secchia Stadium was completed in 2011. McLane Stadium was completed in 2009 and recently was named Field of the Year by the Sports Turf Managers Association, which has recognized top sporting grounds at the professional, collegiate, schools and parks levels since 1992. A total of $6 million dollars coming mostly in gifts from their namesakes was used to construct the stadiums.
Championship weekend for baseball and softball now will begin with Semifinals on Thursday and Friday, with all four Finals games in both sports played Saturday. Previously, Semifinals for both were played Friday with multiple games in each sport played simultaneously.
“We are pleased to have had the opportunity to play our Finals at Bailey Park for the last 24 seasons, and grateful to the athletic directors, additional staff and volunteers who annually helped make our events an impressive showcase,” MHSAA Executive Director John E. “Jack” Roberts said. “We’ve reached a time now when many of our college facilities have been upgraded, and we have many more options to consider for our Finals than we did decades ago. We believe Michigan State University offers us the best situation and an opportunity to continue playing our Finals for both sports at adjacent venues.”
The Fall Meeting also saw the addition of two members to the 19-person Council. Gobles High School athletic director Chris Miller began a two-year term after being elected earlier this fall to represent Class C and D schools in the southwestern section of the Lower Peninsula. Cheri L. Meier, who serves as principal at Ionia Middle School, was appointed for a two-year term. She previously served as an assistant principal at Mason High School and Hastings High School, and as assistant athletic director at Lansing Everett High School. They fill positions formerly held by Watervliet High School athletic director Ken Dietz and Perry High School principal Paula Steele, whose terms ended. Also, Maureen Klocke, athletic director at Yale High School, was reappointed for a second two-year term.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.