Rep Council Wrap-Up: Fall 2015
December 14, 2015
By Geoff Kimmerly
Second Half editor
Results of recent changes to health and safety policies and possibilities for future work to help keep school sports safe were main topics of discussion by the Representative Council of the Michigan High School Athletic Association during its annual Fall Meeting on Dec. 4 in East Lansing.
Generally, Council takes only a few actions during its Fall Meeting, with topics often introduced for additional consideration and actions during its meetings in winter and spring. The Council heard reports on a number of subjects, chiefly the “4 H’s” of health and safety – Health Histories, Heads, Heat and Hearts – and the MHSAA’s recent work on these topics.
Among data most noteworthy, it was reported that 747 of 750 member high schools complied with the first-time requirement this fall that all head coaches have a valid certification in CPR. Eighty percent of high schools arranged in-person CPR training for all of their high school varsity head coaches, and two-thirds of high schools included assistant and subvarsity coaches in school-arranged in-person training.
The Council reviewed the preliminary concussion care data released to the public Dec. 9, recent actions by U.S. Soccer to reduce heading in youth soccer, discussion in the girls lacrosse community regarding head protection and actions taken by other states and the National Federation of State High School Association regarding football practice policies and their similarities to changes adopted for MHSAA schools prior to the 2014 season. Council members also examined results from this fall’s Update Meeting opinion poll, including questions related to the possibility of using electronic forms to track students’ health histories and the possibility of practice limitations for all sports similar to those adopted for football.
As a result of the recent amendment of the MHSAA Constitution allowing for membership at the 6th-grade level, a number of potential changes to the MHSAA Handbook necessitated by the amendment were presented to the Council, as was a draft of an updated 2016-17 Membership Resolution. Both are expected to be voted on at the March meeting.
The Council also received reports on athletic-motivated and athletic-related transfers, reviewed an updated list of Approved International Student Programs for 2015-16 and discussed concerns regarding the exception to the Transfer Regulation for residential students of boarding schools.
Changes to out-of-season coaching rules were among the most significant efforts taken up by MHSAA staff over the last year, and Council members shared their observations of the impacts of changes including the rule change that allows a school coach to work with up to four athletes at one time instead of the previous three. The Council discussed if the MHSAA should consider a policy requiring in all sports athletes to participate in a minimum number of contests against school teams to be eligible for MHSAA tournaments, but declined to take action on the topic beyond policies already in place for skiing, ice hockey and soccer. Council members also were presented with examples of calendars for a balanced school year and possible movement of standardized testing dates, which both have the potential to affect the school sports calendar in the future.
The Council voted on one matter concerning MHSAA tournaments, approving a recommendation by the Girls Lacrosse Committee to not accept the new overtime rule of U.S. Women’s Lacrosse that grants in tournament play sudden victory to the first team that scores. The MHSAA will retain its current overtime procedure for tournament games, which calls for two full 3-minute halves of stop-clock overtime – and, if the game remains tied after those first two halves – additional 3-minute overtime periods with sudden victory.
The Fall Meeting also saw the addition of Courtney Hawkins, athletic director at Flint Beecher High School, to the 19-person Council. He was appointed to a two-year term and also serves as his school’s varsity football coach. He fills the position formerly held by Maureen Klocke, athletic director at Yale High School, whose term ended. Also, Cheri Meier, principal at Ionia Middle School, was re-appointed for a second two-year term.
The Council re-elected Scott Grimes, assistant superintendent of human services for Grand Haven Area Public Schools, as its president; Benton Harbor athletic director Fred Smith was re-elected vice president and Vic Michaels, director of physical education and athletics for the Archdiocese of Detroit, was re-elected secretary-treasurer.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.