Rep Council Wrap-Up: Fall 2021
By
Geoff Kimmerly
MHSAA.com senior editor
December 9, 2021
The authorization to use digital ticketing for Winter and Spring postseason events, an extension of the waiver for previous academic credit record and an adjustment to regular-season multi-media video regulations were the most notable actions taken by the Representative Council of the Michigan High School Athletic Association during its Fall Meeting on Dec. 3 in East Lansing.
Generally, the Council takes only a few actions during its Fall Meeting, with topics often introduced for additional consideration and action during its meetings in winter and spring. This Fall Meeting saw the Council take only a few actions, while the majority of discussion centered on topics expected to receive more specific consideration at MHSAA sport committee meetings this winter.
The Council approved the continued use of the GoFan digital ticketing system for the MHSAA’s Winter and Spring Tournament events. The MHSAA first began using GoFan digital ticketing during the 2020-21 school year to comply with state contact tracing requirements due to COVID-19, and continued with digital ticketing via that service this fall. Tickets from GoFan are purchased on a phone or other “smart” device, eliminating the exchange of cash and other contact at an event site.
Also due to COVID, and the related challenges of remote learning, the MHSAA had suspended its previous academic credit record rule requiring high school students to pass at least 66 percent of a full credit load during the previous academic term (semester or trimester) in order to be eligible for athletic activity. Middle school and junior high athletes must pass at least 50 percent of a full credit load. Based on member school feedback and input, the Council voted to continue suspension of this rule through the rest of the 2021-22 school year, but reinstate the regulation beginning Aug. 1, 2022. The MHSAA’s previous academic credit record rule serves as a minimum standard; school districts may mandate higher academic requirements for eligibility.
The Council also approved an adjustment to the MHSAA’s video broadcast rules for regular-season events. Previously, those broadcasts could only be delivered to audiences through the National Federation of State High School Associations (NFHS) Network, or via a school-controlled webpage or social media page. The Council approved a change to provide an opportunity for schools, for regular-season events only, to allow MHSAA Tournament-credentialed media to broadcast their home events live, as long as a school is a member of the NFHS Network – which includes more than 520 of the MHSAA’s 750 member high schools. Postseason rights continue to belong to the MHSAA and its media partners.
A number of remaining discussions focused on results from this fall’s Update Meeting survey completed by administrators during the MHSAA’s annual presentations across the state. The Council considered survey data on a number of questions including whether the 11 and 8-Player Football Playoffs should be expanded to include nearly all schools. The Council also discussed questions on sports physicals, classification for postseason tournaments, sports-related summer transportation and contact days for coaches from teams not in season to work with their athletes, among other topics.
The Fall Meeting saw the addition of Ann Arbor Greenhills athletic director Meg Seng and Westland John Glenn athletic director Jason Malloy to the 19-person Council. Seng was appointed to a two-year term, and Malloy was appointed to finish the two-year term of former Romulus Summit Academy North athletic director William McCoy, who became part of the MHSAA staff in July. Also, Kris Isom, athletic director at Adrian Madison High School, was appointed to a second two-year term.
The Council reelected Scott Grimes, deputy superintendent for Grand Haven Area Public Schools, as its president; and Vic Michaels, director of physical education and athletics for the Archdiocese of Detroit, as secretary-treasurer. Novi High School principal Nicole Carter was elected Council vice president. (Grimes will become Grand Haven Schools’ superintendent Jan. 1.)
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.