Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Sportsmanship Summits Return in November
September 27, 2018
By Geoff Kimmerly
Second Half editor
A focus on high school student sportsmanship, during and also outside of competition, will highlight this fall’s Michigan High School Athletic Association annual Sportsmanship Summit series, which will run during the first two full weeks of November.
The MHSAA has conducted Sportsmanship Summits across Michigan for more than 20 years and again will visit four sites this fall. The Summit series kicks off Nov. 5 in Traverse City and finishes Nov. 14 in Ann Arbor.
MHSAA staff, with assistance from school administrators and the MHSAA Student Advisory Council, conduct Sportsmanship Summits. More than 1,000 students from more than 100 schools are expected to take part in the four workshops, where they will discuss the line that separates good from bad sportsmanship, both as athletes during competition and when it comes to cheering at athletic events. Instruction will be based in part on insights gained during the Student Advisory Council’s Battle of the Fans competitions, which annually began recognizing the best student cheering section in Michigan during the 2011-12 winter season. Details for BOTF VIII will be introduced during all four Summit stops.
This fall’s Summits again will feature hands-on breakout sessions and opportunities for students to meet with and discuss sportsmanship with local game officials, who will explain sportsmanship from their points of view and how they may differ from what students experience as competitors or fans. Members of the Student Advisory Council have developed and will instruct during another breakout session and also play a role in the opening all-Summit presentation. To conclude the Summits, the delegation from each participating school will meet to develop a sportsmanship campaign to implement upon returning to school.
Sessions will take place at the following:
• Traverse City – Nov. 5 – Grand Traverse Resort – 9 a.m. - 1:30 p.m.
• Saginaw – Nov. 7 – Saginaw Valley State University – 9 a.m. - 1:30 p.m.
• Grand Rapids – Nov. 12 – Crowne Plaza Airport – 9 a.m. - 1:30 p.m.
• Ann Arbor – Nov. 14 – Sheraton Ann Arbor Hotel – 9 a.m. - 1:30 p.m.
Registration at each site is limited to the first 250 students and administrators. Schools are welcome to bring as many as 10 total representatives, including two administrators. For additional registration information, contact Andy Frushour at the MHSAA office – [email protected] or (517) 332-5046. Registration information also is available on the MHSAA Website.