Sampson to Join MHSAA Staff

July 12, 2016

By Geoff Kimmerly
Second Half editor

Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.

Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.

He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.

In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.

“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”

Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.

Pay-to-Play Down Slightly, Survey Shows

July 24, 2018

By Geoff Kimmerly
Second Half editor

Slightly less than 50 percent of MHSAA member high schools assessed sports participation fees during the 2017-18 school year, according to an annual survey that enjoyed its highest response rate in 14 years of measuring the prevalence of charging students to help fund interscholastic athletics.

This year’s survey was completed by a record 80 percent of the MHSAA’s 751 member high schools, and 49 percent of respondents charged participation fees – down slightly from 49.7 percent in 2016-17, when the rate dropped below 50 percent for the first time since 2009-10.

The MHSAA conducted its first participation fee survey during the 2003-04 school year, when 24 percent of responding schools reported they charged fees. The percentage of member schools charging fees crossed 50 percent in 2010-11 and reached a high of 56.6 percent in 2013-14.

Class A schools remained the largest group charging fees in 2017-18, with 65 percent of respondents doing so – although that percentage was the lowest for Class A since 66 percent reported using fees in 2011-12. Class B schools fell to 47 percent charging fees (from 52 percent in 2016-17), while Class C (46 percent) and Class D (37) schools remained below 50 percent as well.

Charging a standardized fee for each team on which a student-athlete participates – regardless of the number of teams – remains the most popular method among schools assessing fees, with that rate at 43 percent of schools. Schools charging a one-time standardized fee per student-athlete showed a slight decrease to 28 percent, while assessing fees based on tiers of the number of sports a student-athlete plays (for example, charging a larger fee for the first team and less for additional sports) and assessing fees based on the specific sport being played (some being more expensive than others) both showed slight upticks to 15 and 5 percent, respectively.

The amounts of most fees remained consistent during 2017-18: the median annual maximum fee per student at $150, the median annual maximum family fee at $300 and the median per-team fee at $75 – all for at least the fourth straight year. The median fee assessed by schools that charge student-athletes once per year held steady at $125 for the second straight school year.

Click for the survey for 2017-18, and surveys from previous years can be found here.