Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Century of School Sports: Let the Celebration Begin
By
Geoff Kimmerly
MHSAA.com senior editor
August 28, 2024
A milestone is an opportunity to look back, and we’ll surely dip into our history plenty during the 2024-25 school year as the Michigan High School Athletic Association celebrates 100 years of educational athletics.
But an anniversary of this magnitude also provides an ideal opportunity – at an ideal time in MHSAA history – to explain how we provide opportunities for students to participate in sports, and why that work remains vital.
Beginning next week and continuing through our final championship events next spring, we’ll be telling several of these stories as part of our “Century of School Sports” series on MHSAA.com.
School sports have advanced significantly over the last century, of course, but the values we strive to teach in educational athletics have remained consistent – and we’ll detail several of those efforts and how they’ve evolved over the years. There also are more high achievers and difference-makers worthy of recognition than we could ever highlight even during a year-long quest. But we will do our best to tell you about as many as possible.
Perhaps the most valuable lesson we at the East Lansing office learned during the COVID-19 pandemic is that school sports are just as meaningful to communities all over Michigan, and despite any perceived notion they are being pushed to the background by the multitude of non-school sports options that have sprouted over the last few decades.
We care about them enough to make them our life’s work – and we’re excited to tell many stories of what’s been, what we enjoy today and perhaps what’s to come for the next million student-athletes who will learn lifelong lessons studying in our extension of the classroom.