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One Community at a Time

July 24, 2012

In the northwest corner of Michigan’s Lower Peninsula there is a group of volunteers who are focusing on the character-building potential of youth and high school sports.  They are teaching the principles and recognizing the people that make character education happen frequently and by design, rather than only rarely and by accident.

The group is known as Beyond The Scoreboard. It draws on resources from Character Counts, Positive Coaching Alliance and others; and it delivers character education through inexpensive workshops for athletes, coaches, officials, sports leaders and spectators. 

Beyond The Scoreboard also conducts a Champions of Character Awards Dinner, the 8th Annual held June 11, 2012 in Petoskey.  I’ve attended most and was the speaker in 2011.  This year’s speaker was my counterpart with the Arizona Interscholastic Association, Commissioner Harold Slemmer.

At an event like this there are many moments that uplift the best of youth and school sports.  Here are two from this year’s banquet:

  • When East Jordan High School runner Luke Hawley was thanking those who helped him be the kind of person who would be honored as the high school male athlete, he thanked many people, including the maintenance person who prepared the high school track.  I had never before heard a high school student-athlete include a groundskeeper in his support group.  And it told me a lot about this young man.  He’s likely to be a good employee, spouse and parent someday.
  • When a member of the Petoskey High School football team was introducing his coach, Kerry VanOrman, who was being honored as the high school coach, he said the first thing Coach VanOrman would say to every player he greeted was a question about something other than sports; and he would be the same way to every player, no matter how skilled.  He’s coaching more than a sport; he’s coaching kids.  Helping them become better people.

After a single banquet, an attentive person could develop a game plan for character building for an entire season.  Imagine all that’s been shared to improve youth and school sports after eight years!  Congratulations to founder Jack Taylor, Executive Director Ron Goodman and all board members and volunteers.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.