Buchanan's 'Herd' Grows Into More

February 3, 2015

By Geoff Kimmerly
Second Half editor

BUCHANAN –The “Herd” began three years ago as a cheering section, and senior leaders are among the few students left who remember school before “The Woods” took root in the southwest corner of Buchanan’s gymnasium.

It’s not that games weren’t fun or classmates less friendly. Student life was just different, especially compared to what senior Ellie Hurd described Friday as, well, “indescribable.”

Indeed, much has changed since the winter of 2012-13, when the section was started in response to the MHSAA’s Battle of the Fans competition. The Herd won BOTF that year, made the finals again in 2013-14, and has made Buchanan an ambassador to schools looking to similarly kick start a more spirited student body – even as the definition of student cheering section no longer completely describes what the Herd has become.

“The ‘change’ is still there. That’s what we like to call it, the change from year one,” said Buchanan senior Alex Martinez, who with Hurd and senior Sam Swem have been involved in leadership of the section since its start. “It’s pretty much day to day now. The Herd is still meant to be family. We’re still based from the student section; we started there. (But) we’re more than a student section now.”

And however they define it, again one of the MHSAA’s best.

Buchanan hosted the third stop Friday of this year’s BOTF finalists tour. The MHSAA also has visited Beaverton and Yale and will head to St. Johns and Dowagiac over the next two weeks leading up to the naming of this year’s champion Feb. 20.

The public may vote for its favorite on the MHSAA’s FacebookTwitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking results into consideration when selecting the champion after the vote has concluded.

Buchanan’s section leaders and “shepherds” – their teacher advisors – met this fall and seriously discussed not entering this season’s BOTF.

It’s not that they don’t want to hang another banner; being known as one of the best student cheering sections in Michigan has been a blast and resulted in opportunities to pass on what they’ve learned to students from all over this state and in some cases beyond.

The discussion on whether to apply centered on what could be gained by another BOTF title – the Herd started because of the contest but has become a way of life for many of the school’s 450-plus students, whether they’re competing to be known as the state’s best or just showing up to cheer on their friends at a Tuesday basketball game – or taking part in the other opportunities that now come the section’s way.

The school has a student council – Martinez is the president and Hurd the vice president – and other philanthropy groups as well. But the shepherds joke they would get rich if they could rent out the Herd to every group that asks – be it the local garden club for July 4,  organizers for the winter’s annual “Thrill on the Hill” festivities, or a number of others who regularly put in requests to have members at their events.

The most impressive part is how quickly the Herd mobilizes when called upon. Martinez took a call on Jan. 24 that eighth-grader Gannon Kutemeier had been diagnosed that day with leukemia. By mid-week the Herd and its growing middle-school component – the Junior Herd – had rallied to make wristbands supporting Gannon’s fight and helped in raising more than $8,000 toward his care. Herd members were prepared to welcome Gannon home from his first chemotherapy treatment Tuesday – but because the family decided that might be too much too soon, the section instead created banners for Friday’s game and took photos to send to him so he’ll know he has their full support.

“Instantly, that’s our goal now. We’re trying to recognize him,” Swem said. “This isn’t directly us, as in the Herd, but I see it as us because it’s a community, and the Herd is a community.”

Anecdotes supporting that statement continue to stack up. Like the parent’s friend who is considering moving his family to Buchanan from another local town because of that community feel. The presenter for an assembly who told teachers he could just tell something was different when he was at Buchanan – and the new student who said later he’d come to understand what that presenter meant.

Others want to know the secret; the Herd presented to student leaders from the Huron League – eight schools from the southeast corner of the state whose students may not have been able to find Buchanan on the map – to explain what they could do to create the same student section vibe.

“Even if we don’t win, we still grow as a community,” junior Alex Kilgore said. “This was my first year going to the (MHSAA sportsmanship) conference, and people knew us: ‘Oh it’s Buchanan; listen to them. They know what they’re talking about.’ That made us feel so great. It was phenomenal everyone knew about us and what we’ve done in Buchanan.”

That was a key part of the Herd deciding to return for BOTF IV. Not only are there now two classes at the school that weren’t part of the 2013 title, but it didn’t make sense for leaders to tout to other schools what BOTF has meant to theirs without continuing to participate.

Kilgore and juniors Lincoln Grwinski and Parker Saladin joined the main leadership corps this fall and are charged with keeping the Herd together after Martinez, Hurd and Swem graduate.

The section’s staples, like positivity and focusing on the game, are ingrained and will remain part of the script no matter who’s in charge. “Us three (seniors), we think the same way. But they think differently from us. And it’s not a bad way,” Martinez said. “We’re on the same track, and they’re on the same track – but they’re on a different track. They have the idea, like we had it, and after we’re gone they’ll take it a different way than we would. And that’s eventually what will be needed – change, newer and better things.”

The Herd’s initial motto of “Small town, big hearts” still rings true, even down to the elementary schools. Every time Hurd hears a kindergartner yell out “Herd that!” on the playground, she knows it will live on.

To her, the Herd is family; to Swem, the legacy is as a community changer. “I want this to go down in history,” Martinez added.

Been there, Herd that – Buchanan made history already by winning Battle of the Fans two years ago.

The Herd hopes for the title call again later this month – but if another school wins, Buchanan’s students still will turn out big-time for “Black Out to Neon” on Feb. 27, and for years to come.

“Don’t get me wrong. I had a great time here freshman year,” Swem said. “But sophomore year on, just the things we’ve done have been tremendous. You only go through high school once, and these are memories very few people can say they’ve gotten to acquire. It’s been a great time here, and I’ll definitely cherish my time here for a long time.”

PHOTOS: (Top) A Buchanan fans joins her classmates in cheering during Friday's game against Niles Brandywine. (Middle) Buchanan is a Battle of the Fans finalist for the third straight year. (Photos courtesy of Thomas Nyhuis.)

And the 2022 BOTF Winner is ...

By Geoff Kimmerly
MHSAA.com senior editor

February 17, 2022

Few have studied up for the MHSAA’s Battle of the Fans as much as Traverse City West senior Patrick Guiney did before the start of this year’s BOTF X competition.

He watched all of the finalists’ videos from the first nine years, and many of the semifinalists’ as well, diving in to uncover the best strategies to help he and his classmates deliver the Bleacher Creatures their second BOTF championship.

Of course, he watched all of Traverse City West’s past videos too, trying to see if those past sections had done something well that the current Creatures should incorporate this year, and to figure out where those past sections may have fallen short.

But watching all of those schools, his and others, also left a pretty significant impression about what BOTF, and more generally student sections, should be about.

“I think it’s really about bringing people together, leaving whatever is going on just letting go of it for a while and enjoying a big game with your friends,” Guiney said. “Maybe meeting some new people, and knowing that no matter what you’ll be welcomed with open arms. It’s just a really positive environment that I feel everybody should be part of because (student sections) are just so much fun.”

The Bleacher Creatures have had a ton of fun this school year. And they’ve earned statewide fame to add to their memories of the experience.

Traverse City West will accept its Battle of the Fans X championship banner during halftime of the first Division 2 Boys Basketball Semifinal on March 25 at Michigan State University’s Breslin Center. Finalists Buchanan and Midland Dow also have been invited to Breslin to be honored for this season’s achievement.

UDIMTraverse City West was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter, Instagram and TikTok sites. A total of 8,964 social media votes was received. The addition of TikTok this year added to the engagement substantially, as TikToks using the hashtag #MHSAABOTF2022 were viewed more than 700,000 times.

The Student Advisory Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun. Nine semifinalists were selected from the original application group before Buchanan, Midland Dow and Traverse City West were chosen for MHSAA visits. Howell, Imlay City, North Muskegon, Petersburg Summerfield, Spring Lake and Yale also were semifinalists.

In addition to their other championship year, the Bleacher Creatures also were finalists in 2014 and 2017. Buchanan was a finalist for the seventh time this winter and has won championships in 2013, 2018 and 2020. Midland Dow entered the competition this year for the first time.

Below are our final takeaways from this year’s finalist visits:

Community Doesn’t Graduate: Buchanan

What we saw: At a game otherwise moderately attended by adults and opposing students, The Herd was out in force – as usual. After 10 years of Battle of the Fans, Buchanan students have reached a point in history where cheering on their teams and showing tons of spirit is all they’ve known – and especially as high school leaders have traveled to the middle and elementary schools every year to cultivate that culture. Herd leaders make games into gatherings, and this was just another during a year full of them as COVID-19 has eased. We watched this year’s Herd cheer the boys basketball team to a big win, but also sing and dance and just enjoy being back with each other in the stands, with plenty of representation from throughout the school as nearly half the student body showed.

Why we’re fans: A question we discuss after every BOTF visit is if we would’ve wanted to be part of the cheering section we just watched – and we’ve always left Buchanan with a resounding “Yes.” We’ve said this before, but every school would be served to replicate or at least borrow some of what Buchanan has created over the last decade. The relationships between high school leaders and the younger students who are following them, the ties between the athletes and their classmates cheering for them, and the connections between current Herd members and the people who came before them defines community.

Accept the Challenge Award: Midland Dow

What we saw: First-time BOTF applicant Dow will always have our respect for becoming the first to invite the MHSAA to an away game. The schedule caused them to bring us instead to Midland High, but the Chargers really impressed us with their organization, positivity and engagement throughout the game despite the rival Chemics’ win on the court. We dug the Doctors & Nurses theme and especially the fundraiser (again, at a road game) to buy snacks for local emergency room workers. Also notable – Dow has state-ranked girls basketball and hockey teams this winter, and the Chargers’ leadership includes members of both who put in additional time to make this section spark on top of commitments to those title-chasing sports teams.

Why we’re fans: The road game wasn’t the only challenge Dow accepted this school year. Of course, all of our finalists were left to restart their sections after COVID-19 spectator limits over the last 18 months, and Dow did so in a way others should copy – notably, stepping up their social media game and becoming a force not just at football and basketball but volleyball, soccer and hockey as well. Dow has had a section in years past but raised its game this fall and winter. We’re looking forward to seeing more – and next time at “Herb’s House” for a Dow home game.

Battle of the Fans champion: Traverse City West

What we saw: First off, possibly more fans than we’ve seen before, and stacked from the first row to the top of the high-rising bleachers. After past visits with the Bleacher Creatures, we were plenty familiar with the section’s organizational structure and leadership by its student senate, but we really admire how this year’s senators have embraced a fresh look to attract students from all grades and all activities to be part of the fun. Frankly, the Men’s Dance Team performance at halftime was pretty impressive – especially the aerials – and we can’t say enough about how much the drumline brings to the overall atmosphere of the game, especially working with the student section to rally the home team. Guiney regularly conducts interviews with fans in the stands and athletes from the various teams (and previously actors from the theater cast too) that are some parts serious but most parts silly, and getting all of those voices involved adds to the feeling of togetherness.

Why we’re fans: We’ve seen big crowds before. We’ve seen fans get crazy and sing and dance. We’ve seen fun halftime shows and entertaining quarter-break antics. All make student sections awesome.

Traverse City West student section

But what really stuck out about this year’s Bleacher Creatures is the lengths they undertake to make a 1,600-student school feel much smaller. Leaders told us stories about how in past years, the school’s senate and by extension the Bleacher Creatures were thought to be just for the “cool kids” or certain social groups, and busting that reputation was a goal as the section reunited in the fall.

What they’ve achieved that way is a much more meaningful legacy that will be passed on by this year’s seniors, along with a revived championship student section.

Guiney and his classmates may be living it right now, but the significance isn't lost on them. 

"I remember talking with some of my close friends who also (are involved) with the student section, during the early stages of this," he recalled. "(Saying) if we can win this and make our impact, that will last for a long time, and that will definitely fuel students of the future.

"I know that inspiring those kids and showing them how awesome a student section can be will definitely have a positive impact on the future of TC West and ensure that kids will be able to go to student sections with the same energy and have the same amount of fun. Because everybody deserves to have that experience." 

The Battle of the Fans is sponsored in part by thUnited Dairy Industry of Michigan.  

Check out below our stories and videos behind the finalists. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)


Buchanan

Read all about it: Buchanan's 'Herd' Begins New Era with Same Bucks Energy


Midland Dow

Read all about it: Dow Aims to Give Teams Advantage with Charger Spirit


Traverse City West

Read all about it: West's Creatures Filling Bleachers with Support for Titans Teams