Change Does Frankfort's 'Cage' Good

February 5, 2014

By Geoff Kimmerly
Second Half editor

FRANKFORT – Senior Christian Purchase, a Frankfort basketball player, remembers sitting in his school’s cheering section as a freshman and thinking he’d hate to be on the other team.

It wasn’t because his Panthers were winning the game. Instead, Purchase put himself in an opposing player’s shoes, at the free throw line, trying to shoot while half of Frankfort’s student body yelled “Everyone is watching you!”

“My heart broke for them,” said junior Madison Stefanski, also a varsity player. “They would stand there to shoot their free throws, and they would look at you. And it’s just like, ‘I’m sorry.’ That’s scary, a whole student section yelling that at you.”

Frankfort students call them “You” cheers, and they made up the section’s entire repertoire before this winter. But instead of chanting, “You can’t do that” this season, the Panthers are proving you definitely can ... change an entire cheering culture.

This year’s smallest Battle of the Fans finalist – with only 152 students – admits to its negative past. But “The Cage” also has embraced its positive present and future as it works to renew its reputation and change the tone across its corner of the Lower Peninsula.  

“You just need a couple people to start it, a couple positive people. And they’ll tell people, and everybody will get really excited,” Frankfort senior Allison Evans said.

“Because I feel like everyone knows that’s (negative cheering) is wrong,” Stefanski continued, “but it just takes a few people to say, ‘We could change it. Why not?’ And then it all just started.”

Frankfort on Monday was the third stop on this year’s Battle of the Fans III tour. MHSAA staff and Student Advisory Council members already have visited Buchanan and Bridgman, and will head to Traverse City West on Friday and finish at Beaverton on Feb. 14. Public voting on the MHSAA’s Facebook, Twitter and Instagram sites will take place Feb. 18-20, with the Student Advisory Council taking that vote into consideration when selecting the champion.

The winner will be announced on Second Half on Feb. 21 and honored with a championship banner during the Boys Basketball Semifinals on March 21 at Michigan State University’s Breslin Center.

To fully appreciate what’s new in The Cage, it’s best to start with Frankfort’s near past.

Instead of the current 80 percent turnout for home boys and girls basketball games – or closer to 100 percent plus middle schoolers for Monday’s boys game against McBain – the Panthers’ student section used to fill about halfway on its best nights.

Those who showed might stand for the first quarter, but by the third everyone was sitting – and many were yelling not the greatest stuff. And woe to the opposing player who had to take the ball out of bounds on the baseline in front of the Frankfort student section – there was no telling what might be hurled his or her way.

The Frankfort students were having fun, but also got bored. It’s not that they felt the “You” cheers were wrong – maybe just customary – but they definitely didn’t feel right. And the negativity frequently drew the ire or opposing parents, administrators and others who remembered bad things from the past.

“Before a game would start, people would be like, ‘Watch your cheering section,’” Evans said. “And this year, it would be like, ‘You watch, and after the game tell me if you have a problem.’”

Instead, opposing athletic directors, coaches, officials and parents have congratulated leaders and athletic director David Jackson on the section’s transformation.

Purchase started considering starting a cheering section during football season. But it took another embarrassment to set The Cage in motion.

He and five or six of his buddies formed a mini section for volleyball games this fall. They were a given to show in the area of bleachers cut out of the ball at one end of the court.

But during the Panthers’ District volleyball opener, a 3-0 loss, they were figuratively pushed aside as Fife Lake Forest Area students took over.

“We kinda felt beaten,” Purchase said. And then next day, he paid Jackson a visit. “I told him I have theme ideas. I have cheers. I have kids that want to do this. Let’s get this rolling.”

Jackson gave his blessing, and teacher/coach Jaime Smith pledged plenty of support. And in a school of 150 students, word spread quickly.

A group of leaders –all athletes – began to plan while keeping an open door to anyone in the school with an idea to add. Volleyball players Evans, Stefanski and senior Zoe Bone joined Purchase and junior Ryan Plumstead, who also was in the mini section and also plays on the hoops team. Senior wrestler Jacob Chappell is a bit of a commanding presence among his classmates and was a transformative addition to the leadership group – “If Jakes wants to change, everyone changes,” Stefanski said – and “The Cage” name was thrown out randomly by another classmate.

They taped step-by-step demonstration videos of cheers and dressed in theme night costumes – one in a toga, another in neon, a third in rain gear – for a pep assembly to explain not only how students would now cheer, but why they were making a switch.

Student attendance at basketball games has doubled, and The Cage also cheers on Chappell’s fledging wrestling team. Purchase and Smith visited the junior high to explain the new cheering philosophy and also motivate those grades to find the next leaders of the group.

Drama students come from practice dressed up and ready to yell. The artists are there too, and one is designing a giant Fathead decal to be added to The Cage’s already elaborate decorations. Students who had never attended a sporting event are now regulars.  

There’s been only one complaint (and it’s not a bad thing) – that the section is too loud.

“When you’re out there and getting negative cheers from the other school, or even your own school, you kinda feel like you’re on your own island if you miss a shot or airball a shot,” Plumstead said. “When you’re getting positive cheers and miss the shot, and the crowd is like, ‘Yeah, go get ‘em next time,’ you shake it off and you’re back in the game.”

On occasion, a few students might try to dip back into the negative. But now they’re the ones made to feel on an island. “We tell them that’s not how we do things anymore,” Stefanski said. “We didn’t’ realize how bad it was, saying negative things, until we saw other schools do it.”

But the positive spin is starting to spread. The Cage found a few students from a neighboring school in its section during one game. Other schools are forming sections and starting theme nights – Purchase has traveled to a few to check them out – and it’s always a compliment when students from other schools tweet they wish they went to Frankfort so they could join in the fun.

All of the reaction seems to say what leaders of “The Cage” would most like to hear.

“That we turned this around completely. We changed the games, the feel, the entire environment at Frankfort,” Purchase said.

“Not only that we changed our school, but we’re changing the Northwest Conference,” Plumstead added. “Not only are we changing the culture at Frankfort, but changing it everywhere in northwest Michigan.”

Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan

PHOTOS: (Top) Frankfort senior Jacob Chappell leads "The Cage" in a roller coaster during Monday's game against McBain. (Middle) The cheering section, still dressed for "icy" winter, cheer on the Panthers during the first half. (Photos courtesy of Jaime Smith.)

Welcome to the Woods: Small Town, Big Heart

February 18, 2013

By Geoff Kimmerly
Second Half editor

BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.

“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans. 

The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.

Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border. 

Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall. 

“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend. 

“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”

Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half. 

Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events. 

Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”

Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion. 

When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal. 

But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model. 

Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said. 

The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods. 

Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.

The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students. 

Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.” 

“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.

“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”

“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”

There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart. 

Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites. 

“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.” 

Swem’s reply simply said it all: 

“Herd dat.”

Subway is sponsor of this season's Battle of the Fans II contest.

PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen."  (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)