Heritage's Hawks Nest Wants You 'Hype'
February 5, 2019
By Geoff Kimmerly
Second Half editor
SAGINAW – Three years ago, Saginaw Heritage teacher Melissa Fila showed up at Bay City Central, tub of pompons in hand, ready to rev up her students who had made the trip to support the Hawks boys basketball team.
She found three huddled together and two more sitting with their parents. That was it.
How things have changed.
When Central visited Heritage this Jan. 18, the Hawks were filming a congratulations to the eight semifinalists joining them in the second round of this year’s MHSAA “Battle of the Fans VIII.” The stands behind Heritage’s home basket hold roughly 400, and they were packed.
From the humblest of beginnings, Heritage’s student section has grown into a Saginaw Valley League force and the first from that conference to make the BOTF finals. Thanks to a significant boost in “leadership” – much more on that below – the Hawks Nest has become the place to be for many of the school’s 1,500 students.
“This year I’ve seen a total change with people in the student section,” senior Khayli Bracey said. “Everyone is more confident than in past years. You don’t have to be like, ‘Everyone cheer.’ Everyone’s just doing it. Nobody’s necessarily telling people what to say, how to say it.
“Everyone’s just hype.”
We heard that buzzword more than a few times as we met with section leaders Bracey, fellow seniors Shelby Vondette and Josh Frank, juniors Abbey Coenis and Dom Simpson and sophomore Brendan Trier before Friday’s girls basketball game against Midland Dow to find out what’s made the Hawks Nest take flight this school year.
We’ll report on all three of our BOTF finalists visits this month following the format of a typical game night. We kick things off below with some of the Hawks Nest’s suggestions for other student sections hoping to grow, followed by the video from our visit and then more of a story behind Heritage’s rise.
Heritage’s Gameplan
Take some of these tips from the Hawk’s Nest:
Just get started. A gathering of just a few students to watch games can snowball into something more. Don’t be intimidated or afraid. Grab some friends, maybe pick out a theme to dress alike for a game, and see where it goes.
Team up with a teacher. Or an administrator, advisor, coach, etc. Working together with someone who can serve as a champion for your section to the rest of the faculty and administration is invaluable – as is having someone with whom to bounce around ideas.
Care, then don’t care. Care enough to be there, to cheer on your classmates, to make the effort to get more people involved. And then don’t care – what you look like when you’re dancing, how silly the chants might sound. Just join in and enjoy the ride.
Get everyone involved. Heritage’s leaders were adamant that the main difference in this year’s section is the enthusiastic contributions from underclassmen. We’ve learned this from many finalists over the years – the best student sections have plenty of seniors and juniors, but also welcome plenty of sophomores and freshmen.
Be unique. Be creative. It’s getting harder to come up with original cheers. Heritage has taken its share from others, including Iceland’s soccer national team supporters and the NFL’s latest ad campaign. But the Hawks Nest also benefitted from an early-fall leadership “day camp” where students were assigned to come up with new chants – and produced the section’s current favorite: “Ooh! Ah! We’re the Hawks of Saginaw!”
Pregame Prep
Heritage has offered a “Leadership Development” class for decades, and Fila has taught it for most of this one. Her students take part in some awesome projects – like for Veterans Day putting out 10,000 American flags on the school’s lawn to represent Saginaw soldiers, or directing coat and prom dress drives and an “Amazing Race” that most recently netted $15,000 in local donations.
Beginning with the 2016-17 school year, Fila’s Leadership classes also began working on ways to lead more students into the stands.
Heritage had good student sections in the past. The Hawks football team made the playoffs four out of five seasons during the mid-2000s, and students turned out to cheer. Vondette said hockey games have always been crazy – especially as the team has joined the state’s elite over the last few years. The girls basketball team has a long history of success, but she remembers students especially starting to show up during the Hawks’ run to the Class A Semifinals in 2015 when she was in eighth grade. “I feel like everybody got the idea that’s what a student section should be like when they went to a game like that,” Vondette said of that run.
Enter the Leadership class. In addition to all of the good stuff students continued to do in the community, Fila helped them begin to organize a student section – sparking ideas on persuading their classmates to give it a try, guiding code of conduct discussions to make sure students were cheering in a positive manner, and most of all empowering them to create something that would have an impact.
At first, the reborn section was made up of a group of sophomore and junior boys who liked sports. But it quickly grew. So did the Leadership class – last year Fila began teaching an “Intro to Leadership” for underclassmen, and that class allows them to get involved in the student section planning earlier.
There are 200 students taking a Leadership course each semester, and roughly 50 percent of the student body has taken one of them at least once. That means 50 percent at one time have had some hand in helping plan student section activities, putting together presentations on how to do cheers for the rest of the student body, or helping the Hawks Nest apply for Battle of the Fans the last three years (and make "Challenge" videos like the one below).
This fall’s MHSAA Sportsmanship Summit energized section leaders further. But what brought us to Heritage for this BOTF finals may have started during last season’s girls basketball run – the Hawks defeated East Lansing to win the Class A title in front of a sizable group of students at Calvin College’s Van Noord Arena.
“The girls winning the state championship. We took busses. There were so many kids there, and it was just such a good environment,” Simpson recalled.
“There was not one person quiet. Everyone was standing. Everyone was screaming,” Bracey added. “It’s the best I’d ever seen Heritage.”
“The energy was different,” Vondette agreed. “And now it’s just kept going strong.”
Game Time
The Hawks Nest filled with 250 students for our visit Friday for one of the most highly-anticipated girls basketball matchups of this regular season. Home games, as at any school, are the top draw, and Simpson said he’s seen fans going not just to basketball, hockey and football, but also soccer, volleyball and even once to a bowling match.
For this night, it’s important to keep in mind that those 250 attended while the boys basketball team was playing at Midland Dow and hockey team was taking on Birmingham Brother Rice in a high-powered matchup at the Michigan Interscholastic Hockey League Showcase in Trenton. And what’s more, Heritage didn’t have school Friday – giving fans a great reason to stay in for the night.
That wasn’t going to happen with Frank at the video controls.
He spends game nights with a camera in hand, and his skills have taken the Nest’s marketing up a level. Many games are previewed with a short Twitter video announcing the theme or other important information. Then he shoots at every game, building a library of hype videos to keep classmates engaged – and help him put together a strong BOTF application.
“We always said, the intention last year, since we didn’t go on (in BOTF), this year’s we wanted to make it a really jaw-dropping moment,” Frank said. “So right from the beginning of the school year, we were going to start filming and get everything.”
The theme Friday was “EXTREME” and that meant lots of lime green as students received a free T-shirt with student ID. The Nest also included a pep band, two pom teams and the school’s mascot – and plenty of noise, all positive, and despite a fast start by Dow as it went on to hand Heritage its first loss of this season.
“It was a blast. There was just so much energy,” Trier said. “We do it every night. If we’re winning, losing, we still cheer on our team no matter what.
“We’re just getting started. It’s about to take off. We’re going to go even higher. We’re going to shoot for crazy stuff.”
Postgame Analysis
We’re in this together: “I feel like our student section is a more comfortable environment for younger people now. I know a lot more of the underclassmen now through Leadership, and I feel like we’re all one now,” Simpson said. “Our school revolves around Leadership and the student section now. Everyone goes to the games. It’s a culture for us.”
Multi-media marketing works: “When Josh will post videos, and you see everyone in the student section just screaming their heads off, you want to be a part of that,” Vondette said. “That’s what you want to do.”
One memory can make it happen: “At the girls state finals, I was in the front with Shelby, and we were the ones who started stuff, and I just remember (thinking), ‘I want to keep doing this,’” Bracey said. “I would never be the one to want to start cheers – of course I’d cheer along with everyone else, but I was never one that would want to lead a whole group of people. But after that game and seeing everyone getting involved, I was like, ‘I want to keep doing that.’ That was the turning point for me.”
The Nest is the place to be: “Because we make it look so fun,” Coenis said, echoing Trier that the section will just keep getting bigger and better. “The more hype you are, the more hype everyone around you is going to get too. It’s just going to spread.”
Next stop on BOTF: We will visit Buchanan for its boys basketball game Friday against Parchment, and finish the 2019 BOTF tour at North Muskegon for its Feb. 12 boys basketball game against Montague.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Saginaw Heritage’s Hawks Nest anticipates a big moment during Friday’s game against Midland Dow. (Middle) Shirts and pompoms made for a green and blue “EXTREME” theme night.
MHSAA Teams Up for Leadership Training
October 2, 2014
By Rob Kaminski
MHSAA benchmarks editor
Nothing strengthens a community like neighbors working together. The same can be said for organizations whose missions and goals are closely aligned.
Welcome to East Lansing, where the MHSAA and the Michigan State University Institute for the Study of Youth Sports share geographical boundaries and the same philosophies for educational athletics.
The ISYS mission, as stated on its website, is as follows: “The mission of the Institute for the Study of Youth Sports is to provide leadership, scholarship and outreach that ‘transforms’ the face of youth sports in ways that maximize the beneficial physical, psychological, and social effects of participation for children and youth while minimizing detrimental effects.”
That should sound familiar to athletic leaders within the MHSAA.
Key to the relationship between the MHSAA and the ISYS was the hiring of Dan Gould to the MSU faculty in 2004. Director of the ISYS, he helped to facilitate one of the first major initiatives between the ISYS and the MHSAA, which was to revamp the coaches education program, replacing the PACE program with the Coaches Advancement Program (CAP). Dr. Larry Lauer of the ISYS was heavily involved in creation of the CAP under the direction of MHSAA Assistant Director Kathy Vruggink Westdorp.
At the same time, Dr. Gould also led a study with athletic directors and coaches throughout the state to understand the greatest issues in high school sports. Additionally, to continue the ISYS mission to disseminate research findings, Dr. Marty Ewing, Dr. Gould, and a number of the ISYS graduate students have been presenters at the MHSAA Women in Sport Leadership Conference.
Such services have now become a natural fit into the development of the MHSAA’s student leadership programs, providing huge dividends to those in the ISYS program and the MHSAA.
“The mutually beneficial relationship led to a joint project to enhance student-athlete development with a specific focus on leadership development,” said Scott Westfall, one of two ISYS graduate students who work closely with MHSAA Director of Brand Management Andy Frushour.
Frushour spearheads the student-based programs at the MHSAA with assistance from Andi Osters and Paige Winne. Among the first ISYS students to work with the MHSAA were Dana Voelker and Jed Blanton, who helped conceptualize the Captains Clinics curriculum. Today at the clinics, ISYS graduate students lead one-day seminars that provide student-athletes with insight on how to understand themselves as leaders, build key leadership skills and handle tough situations on their teams.
Currently, Westfall and Scott Pierce are the ISYS members providing their time and expertise with the MHSAA Student Advisory Council, Captains Clinics, and a new Online Captains Course set to debut this school year.
The Course is student-driven, with two SAC members serving as the faces of the program. Such peer delivery is vital to delivering the messages.
“Students often view leadership from teachers, coaches and administrators as regular, everyday activity. While adults are highly respected figures, students often see adults as outsiders who do not fully understand what it is like to walk a mile in their shoes,” Westfall said.
“The power is rooted in the peer-to-peer relationships and mutual empathy, as student-athletes are very close in age. Student-based leadership is often held with higher validity because the student leader is likely experiencing many of the same adversities and temptations as the peers on his or her team.”
Adding value and credence to the opinions of the ISYS staff is the fact they are steeped in research. The ISYS can gear its efforts to surveys and field studies that the MHSAA, due to staff constraints, cannot. It’s what the ISYS does; it’s the forte of its staff, and the findings help to shape CAP, the SAC and Captains Clinics.
“Research tells us that when kids get to middle school and high school, peer comparison has a really strong influence on how students and student-athletes act and behave,” said Pierce. “Based on this, we believe that student leaders can, and do, act as important role models on the field and in the classroom.
“It is not always easy for students to stand up as leaders because often times this means standing up and being different. So while student-based leadership is vitally important, it doesn't happen automatically. It needs to be talked about and developed over time.”
The MHSAA Captains Clinics and upcoming online course, it is believed, are examples of programs which can develop leaders.
“One of the leadership quotes we used in Tier 1 of the online student leadership course is from Vince Lombardi. It states: ‘Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile,’” said Westfall. “This type of sentiment, combined with the joint belief between the ISYS and the MHSAA that leadership skills can be taught and cultivated, leads us to believe that leadership can be developed in an individual.”
Through such development, real inroads can be made to promote sportsmanship, teamwork and citizenship in school sports. It’s a worthwhile endeavor for participants, both attendee and instructor.
“Our staff finds the MHSAA Captains Clinics to be some of the most enjoyable and rewarding work that we do,” Pierce said. “The events focus on building leadership in the student-athletes, and give us (ISYS) an ideal opportunity to put our research and scientific knowledge into practice with the students and have a lot of fun doing so.”
Throughout the year, Frushour works with schools and conferences to schedule dates and locations for the clinics. For each day-long clinic, three to five ISYS staff lead a series of workshops for high school student-athletes. The workshops focus on building the four key pillars of leadership – motivation, communication, positive peer-modeling and team cohesion – and have the students involved in discussions, group activities, journaling and role plays.
“We are always trying to find new ways to integrate the new knowledge that we acquire about leadership and trying to reach as many students as possible,” said Pierce, alluding to the forthcoming Online Captains Course. “The online course aims to build off the great things the MHSAA and the ISYS have done with the Captains Clinics.”
A tremendous amount of enthusiasm surrounds the project, and for good reason. The track record of the MHSAA-ISYS partnership reflects a successful venture that might just be hitting stride.
“Over the past 15 years, the relationship between the ISYS and the MHSAA has blossomed. It is to the credit of the forward-thinking MHSAA staff members along with the ISYS faculty and graduate students that this relationship is stronger than ever,” Westfall said. “With the arrival of Dr. Karl Erickson to the ISYS this fall, the upcoming MHSAA coaching requirements for CAP courses, and the launch of the Online Captains Course, the future looks bright for the ISYS-MHSAA team.”
PHOTO: Scott Westfall from the Institute for the Study of Youth Sports conducts a Captains Clinic session as part of his work with the MHSAA.