NFHS Voice: Viewership Continues to Climb
February 28, 2020
By Karissa Niehoff
NFHS Executive Director
Often, the public’s concept of high school sports is a football or basketball game televised on a national cable channel between highly-ranked prep teams from different parts of the country – or the game-by-game tracking of “star” players like LeBron James or Zion Williamson by national media sources.
And why not? That is the way we follow college and professional sports. While there are certainly fans with loyalties to hometown teams, most viewers want to watch the best teams. When it comes to prime-time games, the networks are only going to feature the top teams and players.
The answer to the above question, very simply, is that high school sports are different. While there are about three percent of the almost eight million participants in high school sports who may play in those marquee college or professional games on television, the true stories of education-based athletics reside with the other 97 percent.
As the national leader and advocate for high school sports and performing arts programs in the United States, the NFHS is always looking for ways to showcase education-based activities in our nation’s schools and to demonstrate the accomplishments of the millions of participants in all sports.
And for the past seven years through the NFHS Network, we have been doing just that. In addition to the estimated 350 million fans who attend high school games annually, the NFHS has added opportunities for millions of others to watch high school sports through the streaming of more than 100,000 events last year at www.NFHSNetwork.com.
While viewers – and there were more than 14 million visits to the site last year – may be able to watch future college and pro players on the NFHS Network, that’s not the focus of those watching games on their phones, tablets or computers. Instead, the Network provides an opportunity for individuals to support their high school teams – perhaps in another part of the country years after graduating from high school. With the 100,000-plus events last year featuring numerous sports and events and divided 50-50 between girls and boys sports, the Network also offers parents or grandparents the chance to watch their kids’ and grandkids’ games when distances prevent attending games.
Although there was concern by some when we started this venture that streaming high school games on the Internet would adversely affect in-stadium attendance, such has not been the case. About 70 percent of NFHS Network subscribers watch games from beyond a drivable distance.
And the best stories are when the driving distances are REALLY not favorable – as in some other parts of the world. Easily the most heartwarming aspect of the NFHS Network has been the opportunity for men and women overseas in the military to watch their sons and daughters play high school sports. These are truly priceless moments.
While there is still nothing like actually watching a high school game in person, we recognize that technology has provided options for people in all areas of daily life. So, the opportunity to bring high school sports right into the home through the NFHS Network has been a dream come true.
Dr. Karissa L. Niehoff is in her second year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.
Century of School Sports: Michigan's National Impact Begins at NFHS' Start
By
Geoff Kimmerly
MHSAA.com senior editor
January 28, 2025
The beginning of the National Federation of State High School Associations (NFHS) predated the start of the MHSAA by about 4½ years. But Michigan played a leading role in creating the national organization for school-based sports and arts activities – and through its work with the NFHS continues to impact how school sports are played across the country.
On May 14, 1920, representatives from the Illinois, Indiana, Iowa, Michigan and Wisconsin high school associations met to discuss common issues – especially national championships and eligibility rules in football, as returning World War I veterans were seeking to play on high school teams; and, according to meeting minutes, because “high school athletics were being handled in an unsatisfactory manner in contests under the auspices of colleges and universities.” At this time, Michigan school sports were governed by the MHSAA’s predecessor organization – the Michigan Interscholastic Athletic Association (MIAA) – and president A.W. Krauss, the principal at Grand Rapids South High School, represented our state.
Building on their desire to form common rules to govern athletics, those five states together formed the framework for the Mid-West Federation of State High School Associations, and the MIAA officially voted to join the organization March 31, 1921, becoming one of the four founding states (Indiana was absent when the Mid-West Federation constitution was adopted). Just about a year later, on March 1, 1922, with 11 states now present, the Mid-West Federation changed its name to the National Federation of State High School Athletic Associations – which became the current NFHS in 1970.
Representing the MIAA at the 1922 Federation meeting was Ann Arbor High School principal L.L. Forsythe – cited frequently for his outsized contributions during this “Century of School Sports” series – and he was elected as Federation vice president, a role in which he served for 15 years. Obviously his impact in that role was significant for the growing organization, which now includes associations from all 50 states and Washington, D.C.
Another Michigan school sports luminary, retired executive director John E. Jack Roberts, also had significant ties to the NFHS. He served on staff from 1973-80 and was heavily involved with the implementation of Title IX at the local and state levels. He also made immense contributions as the NFHS representative to the landmark Amateur Sports Act of 1978, and played a significant role in the NFHS rules-writing process as the organization started writing and publishing rules for a number of new sports during the 1970s. Roberts began his 32-year tenure leading the MHSAA in 1986.
The NFHS’s primary contribution to state associations remains today as writer of game rules for nearly all school sports, and those rules govern the majority of MHSAA-sponsored programs. (Competitive cheer is exclusive to Michigan, and golf, tennis and bowling are regulated by national governing organizations).
By agreeing to follow NFHS game rules, the MHSAA receives the opportunity to help make them, serving turns on rules-making committees with other representatives from the NFHS’s Section 4 – which also includes Wisconsin, Iowa, Illinois and Indiana. Michigan also sends a rotating representative to serve on the national record book committee.
Previous "Century of School Sports" Spotlights
Jan. 21: Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14: Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9: MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
(Map graphic courtesy of NFHS.)