2 Quarterbacks Vault Muskegon to #1

November 1, 2016

By Tom Kendra
Special for Second Half

Stopping the Muskegon High School offense has never been easy.

This year, it’s twice as tough.

The Big Reds, 9-1 and ranked No. 1 in the season-ending Associated Press Division 3 poll, are attacking opponents with a two-headed monster at quarterback – diminutive senior Kalil Pimpleton (5-7, 160) and physically imposing junior La’darius Jefferson (6-2, 210).

 “I’m blessed with two great men, two great leaders, at quarterback,” said seventh-year Muskegon head coach Shane Fairfield, whose team won the Ottawa-Kent Conference Black title. “Using both of them makes us a better team. We don’t go into games with a specific plan for when each will play (quarterback). We see what the defense is doing and how our kids are responding and go from there.”

The result of the dual QB attack has been a Muskegon offense which is averaging 54 points and 428 total yards per game heading into Friday night’s Division 3 District championship game against visiting East Grand Rapids (8-2).

Pimpleton, who has run a 4.4 in the 40-yard dash and has verbally committed to Virginia Tech, has started all 10 games for the Big Reds.

He is primarily a running threat, regularly taking snaps out of the pistol formation from senior center Devin Sanders and then finding a seam somewhere along the line to squeeze through. “KP,” as he’s known, has carried 101 times for 1,081 yards and 17 rushing touchdowns. He also has been effective through the air, completing 34 of 66 passes for 639 yards and six more TDs.

“I look at the system we use as a chance for me to use all of my weapons,” said Pimpleton, who also has three punt returns for touchdowns on his resume. “It doesn’t matter if I am at QB or in the slot. My character doesn’t change, and my focus doesn’t change.”

As good as Pimpleton has been, there have been times in recent years where opponents have bottled up Muskegon’s running quarterbacks.

One example was the 2014 Division 3 championship game at Ford Field, where Orchard Lake St. Mary’s shut down the Big Reds in a 7-0 victory. Another was last year’s Division 2 Regional championship game at Lowell, where Pimpleton and the Muskegon attack got stuck in the mud in a 36-7 loss.

If that same scenario begins to unfold this fall, Muskegon offensive coordinator Brent White has a Plan B.

And what a Plan B it is.

Jefferson, who has the look of Cam Newton and the big arm to match, presents a whole new set of challenges for opposing defenses when he enters the game, which is normally around the Big Reds’ third offensive series. Jefferson brings a deep vertical passing threat, mixed with the size and strength to run over linebackers.

“I always tell myself that I can’t be stopped – that’s the mentality I like to play with,” said Jefferson, who also has delivered some big hits this fall during limited playing time at outside linebacker. “I just want to thank my coaches for using a two-QB system. Now we’ve got two hungry guys trying to win a state title.”

The benefits of Muskegon’s dual quarterback offense were apparent in last week’s 63-14 Division 3 Pre-District victory over visiting Grand Rapids Forest Hills Northern.

Muskegon’s offense struggled briefly in the early going before Jefferson ignited the Big Reds and their crowd with a 56-yard TD pass to Pimpleton, who had moved out to slot receiver. Near the end of the first quarter, Jefferson scored on a 2-yard run.

In the second quarter, it was back to Pimpleton at QB and he led a scoring drive, ultimately sprinting in from five yards out. And then it was back to Jefferson, who hit standout senior wide receiver Jacorey Sullivan on a 44-yard bomb over the top to complete Muskegon’s first-half scoring.

“The idea is that we have a system and our kids know how to play with either quarterback,” explained Fairfield. “If we do it right, it puts much more pressure on the defense, not knowing what they are going to get.”

Jefferson finished the win over Forest Hills Northern 7 of 8 passing for 175 yards and three touchdowns, along with 11 rushes for 91 yards and two more touchdowns. For the season, Jefferson has completed 42 of 69 passes for 724 yards and 15 touchdowns, against just two interceptions. He has rushed 66 times for 534 yards and 10 TDs.

The two quarterbacks are by far Muskegon’s top two rushers in an offense that lines up with four receivers on most downs. The lone starter in the backfield is senior Division I linebacker prospect Andrew Ward (6-1, 210), who is a devastating lead blocker. In recent weeks, the Big Reds have started to hurt opponents with jet sweeps featuring speedy juniors Da’vion McCall, Clinton Jefferson and Lonnie Clark Jr.

Fairfield, whose team has ripped off eight straight wins after a Week 2 loss to pass-happy Lincolnshire (Ill.) Stevenson, has guided Muskegon to MHSAA Finals three times in his first six years as head coach. The Big Reds have failed to take that final step on each of those occasions, falling to Birmingham Brother Rice in 2012 and 2013 and Orchard Lake St. Mary’s in 2014.

Given that recent heartbreak, the Big Reds have made it clear since Day 1 that the only acceptable outcome this season is an MHSAA title. The next challenge is a dandy matchup in Friday’s District championship game between two of the top tradition-rich programs in Michigan high school football history.

Muskegon is the state’s winningest with 816 wins and 17 state titles, including five in the MHSAA playoff era. East Grand Rapids, meanwhile, has won 11 championships since the playoffs began in 1975, including five in a row from 2006 to 2010. The Pioneers have won seven straight this fall after stumbling to a 1-2 start.

The two powers have played only two times in history, with Muskegon winning both times.

“We need to come out and play our game,” said Pimpleton. “We believe in our coaches and that they will put us in the best spots to win. That’s really all that matters. We can’t lose sight that no matter who is out there, that is our one goal.”

Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.

PHOTOS: (Top) Muskegon quarterback La'darius Jefferson picks up yards on the ground this season against Byron Center. (Middle) Kalil Pimpleton, here following through on a pass, also is a threat to run. (Jefferson photo courtesy of Muskegon football program, Pimpleton photo by Tim Reilly.)

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

 Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)