Anticipation High as Statewide Football Eyes Turn to History-Chasing Mason
By
Geoff Kimmerly
MHSAA.com senior editor
August 8, 2023
MASON – The drone lightly buzzing overhead during the final hour of Mason’s first practice was providing coaches another point of view as another season got underway Monday evening.
But those shouldn’t be the only eyes watching the Bulldogs these days.
Two years ago, the Bulldogs started grabbing attention with a run of eight straight wins that landed them a first Regional championship with a stunning 20-17 win over frequent contender Bloomfield Hills Brother Rice.
A statewide audience began focusing in last season on the 8,200-resident town just south of Lansing as Mason returned to the Division 3 Semifinals and finished 12-1, setting a school record for wins with the only loss coming to eventual champion Detroit Martin Luther King for the second-consecutive season.
The Bulldogs return nine starters on offense and eight on defense this fall, led in part by two four-year varsity players and three in their third seasons on the top squad. Not tuning in would be a mistake – and mean missing out on potentially another historic effort.
“It started when we beat the Brother Rice team two seasons ago. That kinda kicked off a little bit of a spark for us here at Mason, and the energy just became the difference,” said senior lineman Nick Saade, one of those three-year varsity standouts. “You could just tell. All of our coaches have been at the weight room every day, giving us harder workouts as each year progresses. We’ve increased everything. The energy is there, all the seniors are back. We’re ready to go.”
Practices in nine sports started for an estimated 95,000 athletes across 750 MHSAA member high schools Monday. And Mason football got a running start. On what felt like the most comfortable first day of practice weather-wise in recent memory, there was no sign the Bulldogs were aiming to sit comfortably after what they’d accomplished the last two seasons.
So many experienced returnees means less to teach the greater group and an opportunity for coaches to start game-planning and focusing on details they might not get to usually until the first third of the season is done.
The program has had plenty of success over the years, including a stretch of 14 winning seasons over 15 from 2002-16. But the combined 39-6 record over the last four seasons is unmatched in Bulldogs history and made Mason a place to be for local media Monday as expectations – and anticipation – likely have never been higher.
“Expectations are high, no question about it – and it’s exciting,” said seventh-year coach Gary Houghton, whose only sub-.500 finish came his first season in 2017. “These guys love a challenge, our coaches love a challenge. … We feel like we have a blueprint that leads to success, and we’re going to stay to that blueprint.
“We’ve tweaked some little things, but the core of what we do, we’re going to continue to do. With the added experience we have coming back, I think we have an opportunity to take it to another level.”
Mason took a solid offense to nearly unstoppable last season, upping its per-game scoring average 12 points to 43 per game. Junior Cason Carswell should begin approaching Mason career passing records in his third season as the starter after setting single-season school records with 2,403 yards and 34 scores through the air last fall in making the Division 3-4 all-state second team.
The Bulldogs return all but one receiver among last year’s starting skill players, with senior running back AJ Martel entering his fourth season on varsity after running for 1,273 yards and 20 scores a year ago behind a line that returns Saade among three starters.
The defense was two points better per game last fall than in 2021 while facing another tough playoff slate, giving up 15 points per game. The entire linebacking group returns, with senior Kaleb Parrish having been named the Lansing State Journal Defensive Player of the Year last season. Senior Derek Badgley and junior Logan Doerr also received postseason all-area recognition at linebacker, as did seniors Tyler Baker and Cole Ries in the defensive backfield and senior Grant Gilchrist and junior Sam Corey up front. Junior Collin Winters, also a soccer player, was an all-area kicker last fall.
The energy Monday was undeniable. Houghton loves the chemistry this group has developed over the last three seasons, starting as a young team grew together during that 2021 run. He credits rebuilding the program’s culture, undertaken in several ways purposefully, as putting this team in this position to put the last two years of experiences and learning toward another championship opportunity.
“Just stay confident. Know you can get the job done. Just trust your teammates,” Carswell said he has learned most.
“We all have huge hopes. A couple of years ago, it was like, ‘Let’s make the playoffs. Let’s make a big run.” Now it’s let’s go for it all.”
Geoff Kimmerly joined the MHSAA in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He is a senior editor of MHSAA.com's editorial content and has served as MHSAA Communications Director since January 2021. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.
PHOTOS (Top) Linemen work on one-on-one drills during Mason’s first football practice Monday evening. (Middle) Third-year starting quarterback Cason Carswell lines up under center. (Photos by Geoff Kimmerly.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)