Beecher Becoming a Football School Too
November 14, 2012
By Bill Khan
Special to Second Half
FLINT — Basketball is a source of pride at Flint Beecher, with a tradition of excellence that includes four boys and two girls MHSAA championships.
Courtney Hawkins is as proud as anyone, having played on the 1984-85 and 1986-87 championship teams.
But hoops mania is also a source of frustration for Hawkins, the school's football coach and athletic director.
Where basketball is king, other athletic programs can sometimes suffer, as more and more kids are persuaded into specializing in one sport and playing in travel leagues outside of their high school season.
If you want to get Hawkins up on his soap box, ask him about the effect AAU basketball has had on the overall athletic program at Beecher.
Mr. Hawkins, the floor is yours ...
"It kills me to watch some kids who, you know just from the stuff they can do athletically, would be a heck of a football player or could contend for the state championship in the 100 meters or high jump," Hawkins said. "It's absolutely sickening. There are only so many basketball scholarships. They still haven't figured it out. Every year when basketball season is over, there are a number of kids who won't get scholarships, because there are so few. Every single year, there's a handful of boys -- every year -- who come to me and say, 'Coach Hawkins, I wish I would've played football and track.' It's happened seven years in a row and it will happen this year.
"AAU basketball is great. It makes everything seem so good. They get to travel across the country. AAU basketball is big business. It's not the best for every kid, especially when they tell these kids they're going to be the next LeBron James and the next year I see them at the store."
Hawkins needs only to offer up himself as an example of how an athlete can have success beyond high school while still playing multiple sports as a prep. He was an all-stater in football, basketball, and track and field before focusing on football at Michigan State University. Hawkins went on to play nine seasons as a wide receiver in the NFL. He was a key member of MHSAA championship teams in basketball and track.
Beecher's reputation as a basketball school may finally be changing, albeit slowly.
Hawkins has only two members of last year's Class C championship basketball team on his football roster, but hopes that the team's first-ever run to the MHSAA Semifinals opens some eyes among hoopsters around school.
Beecher (8-4) will face Detroit Loyola (12-0) at 1 p.m. Saturday in a Division 7 Semifinal at Fenton High School. The Buccaneers get a Second Half High 5 this week after overcoming a 3-4 start to make the playoffs as an additional qualifier at 5-4 before winning three postseason games for the first time.
Beecher hopes to become only the fourth team with four losses to win an MHSAA championship. The Buccaneers can look to nearby Flint Powers Catholic, last year's Division 5 champion, for proof that it can be done.
"I didn't want to tell the team that, because they don't like other teams, but I looked at Powers coming in 5-4 and thought, 'Why can't we do the same thing?'" said senior Kermit Craig, a defensive end and tight end.
Beecher is in the playoffs for the sixth straight year, but this was the most unlikely team to advance this far. Beecher's other playoff teams won at least six games, including a 9-0 squad in 2009 that was bounced in the first round.
"Yeah, I'm surprised, but one thing we do is work hard every day," said senior Eric Cooper, a wide receiver and free safety. "I just came to practice every day motivating all the guys to work hard, keep their heads up, and we're going to get a blessing. That's what we got."
The Buccaneers squeaked out a 21-20 victory over Mt. Morris on Oct. 12 to begin their current five-game winning streak. Their crowning achievement so far was knocking off defending Division 7 champion Saginaw Nouvel in the Regional Final, 19-15. Now they're one victory away from a trip to Ford Field.
"I guess with the youth and the fact we snuck in at 5-4, it's surprising that we went this far," Hawkins said. "But with that being said, the way that they've worked and the way they've stayed committed, it's been one of my best groups from that standpoint. I've had some groups that had more success early in the season. This team has great senior leadership. We have some young kids who are just phenomenal in terms of following the senior leaders. They're very coachable, very good kids. This is my first year of having some kids who don't want to play basketball. My starting quarterback, (freshman) Marcus Wright, said, 'Coach, I'm a football player.' We don't get many of those here at Beecher."
There was a time when playoff appearances, let alone trips to the Semifinals, seemed more unlikely than what this 5-4 team has achieved in this postseason.
Hawkins returned to his alma mater in 2006 to take over a program that had 11 straight losing seasons. After a 2-7 inaugural season that saw considerable improvement, Beecher has gone 45-20 while playing as the smallest school in the Genesee Area Conference's Red Division.
"We had to change the attitude," Hawkins said. "There were a lot of people who were, 'We play basketball at Beecher.' That was the approach. Then there was the losing attitude throughout the whole football program. The first year, we were 2-7. We were in a lot of games, but you could see the losing attitude from being beat down all those years. We as a coaching staff stayed on them."
The fact that Hawkins would return to the community after an NFL career gives him considerable credibility with his players.
"That means a lot," Craig said. "Most people look up to him as a father. He came to build the program and led us to where we are now. I learned a lot from him. As a young man, I look up to him. If I have problems, I go to coach Hawkins and talk to him about it. He's more a man than a football coach. He leads you to the right way."
PHOTO: (Top) Beecher linebacker Tyrik Wicks (20) wraps up Saginaw Nouvel's Ryan Sullivan (4) as sophomore Mike Herd (15) also pursues during last weekend's Regional Final. (Middle) Flint Beecher coach Courtney Hawkins, who also played at Michigan State and in the NFL. (Click to see more from the Regional Final at HighSchoolSportsScene.com.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
2025 Made In Michigan
July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report
PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)