Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2026 Playoffs Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 5, 2026
Rematch week often means rivalry week and frequently includes a side of revenge as well when teams earn the opportunity to see each other a second time during the MHSAA Football Playoffs.
Our 11-Player District and 8-Player Regional Finals this season feature notable rematches between rivals and neighbors that will surely rev up those communities. No matter what was on the line the first time around, this time the winner will hoist a mitten trophy – and the team that doesn’t will put away the helmets and pads for the winter.
Tickets for all games are available on GoFan.co, and 70 will be broadcast on MHSAA.tv. Click to follow scores as they are reported and next week’s matchups as they’re determined, and see below for more on a game in each division that could make the most major impact on its bracket.
11-Player Division 1
Grand Ledge (10-0) at East Kentwood (10-0) – Saturday WATCH
The champions of the Capital Area Activities Conference Red and Ottawa-Kent Conference Red, respectively, will meet in a rematch of a 2025 District opener won by East Kentwood 49-15. The Falcons’ closest games this season were 21-point victories over Grandville and Rockford, the latter also defeated by Grand Ledge last week 34-31. That was the Comets’ first game closer than 14 points this fall, and it will be interesting to see if that experience pays off if this matchup is decided by a similarly small margin.
Keep an eye on these FRIDAY Grand Blanc (10-0) at Clarkston (9-1) WATCH, Rochester (7-3) at Romeo (10-0) WATCH, Rochester Adams (7-3) at Rochester Hills Stoney Creek (8-2) WATCH.
11-Player Division 2
South Lyon East (8-2) at South Lyon (8-2) WATCH
South Lyon defeated rival East during both the regular season and District last season and will attempt to finish a repeat this fall after downing the Cougars 21-10 in Week 7. That win eventually allowed South Lyon to claim a share of the Lakes Valley Conference title and kept East from doing the same, and that victory also was the second in a current string of five that has seen the Lions give up no more than 15 points in a game. East has hit its stride offensively again and opened the playoffs by nearly doubling up Saginaw Heritage.
Keep an eye on these FRIDAY Muskegon Mona Shores (9-1) at Caledonia (8-2) WATCH, Midland Dow (8-2) at Milford (9-1) WATCH, Temperance Bedford (8-2) at Grosse Pointe South (9-1) WATCH.
11-Player Division 3
Detroit Martin Luther King (7-3) at Harper Woods (8-2) WATCH
Several eyes statewide will be on this District Final thanks to the star power on the field and potential for the winner to end up the eventual Division 3 champion. Both of Harper Woods’ losses were against teams still in this field as well, Chelsea and Mason, and the Pioneers bounced back from a Week 9 defeat to the latter to get past Warren Fitzgerald in its District opener. King lost its final two regular-season games, to Detroit Cass Tech and Cincinnati Moeller, but also bounced back well last week against Grosse Pointe North to earn this opportunity to win a 12th-straight District title.
Keep an eye on these FRIDAY Redford Thurston (9-1) at Chelsea (10-0) WATCH, Cadillac (8-2) at Mount Pleasant (9-1) WATCH, Warren De La Salle Collegiate (6-4) at Port Huron (10-0) WATCH.
11-Player Division 4
Portland (10-0) at Edwardsburg (10-0) WATCH
CAAC White champion Portland will attempt this week to finish a run through the elite of the Wolverine Conference, having defeated runner-up Paw Paw 22-13 in a District opener to set up this matchup with league leader Edwardsburg. Despite both having plenty of playoff success in the recent past, they’ve never met before, and this matchup will pit a pair of teams known for their offensive efficiency and rushing power, and ability to withstand both on the other side of the ball.
Keep an eye on these FRIDAY Grand Rapids South Christian (9-1) at Stevensville Lakeshore (9-1) WATCH, Adrian (9-1) at Dearborn Divine Child (9-1) WATCH, St. Clair (8-2) at Detroit Country Day (7-3).
11-Player Division 5
Negaunee (6-4) at Kingsford (10-0) – Saturday WATCH
Kingsford proved itself to be undoubtedly the best team in the Upper Peninsula during the regular season, especially with wins during the final two weeks over Menominee and Marquette. But the Flivvers’ closest game this fall – and in fact, one of only three decided by single digits – was 21-16 over Negaunee in Week 4. The Miners have played several tough teams in nail-biters this season, defeating Marquette by two and losing to Calumet, Kingsford, Menominee and Iron Mountain by a combined 19 points.
Keep an eye on these FRIDAY Hopkins (9-1) at Grand Rapids West Catholic (8-2) WATCH, Imlay City (8-2) at Saginaw Swan Valley (9-1) WATCH, Ida (8-2) at Monroe Jefferson (9-1).
11-Player Division 6
Gladwin (6-4) at Sanford Meridian (10-0) WATCH
The Jack Pine Conference division champs will meet for a second time in four weeks, and this is hardly the mismatch their records might seem to indicate. Meridian has been outstanding, 10-0 for the first time since 2015 and defeating six playoff teams to get here, including Gladwin 28-13 in their league crossover Oct. 16. But look at who the Flying Gs have played as well; they’ve defeated four playoff teams and lost to four more, and they opened their postseason last week with a 40-19 win over Northern Michigan Football Conference co-champion Harbor Springs.
Keep an eye on these FRIDAY Traverse City St. Francis (7-3) at Kingsley (10-0) WATCH, Montrose (8-2) at Marine City (10-0) WATCH. SATURDAY Clinton (9-1) at Detroit Edison (9-1) WATCH.
11-Player Division 7
Ithaca (9-1) at Millington (10-0) WATCH
Millington has shined on both sides of the ball in reaching 10-0 for the third time in four seasons, and the defense has made arguably the bigger impression. The Cardinals have given up more than 16 points only once, to Ubly which is also still alive, and their success in stopping Ithaca could decide this power-packed matchup. The Yellowjackets have scored at least 35 points in every game but one – their 29-26 loss to still-undefeated Beal City in Week 9 – and Ithaca also gave up only 26 points total over its other eight games this fall.
Keep an eye on these FRIDAY Ottawa Lake Whiteford (8-2) at Monroe St. Mary Catholic Central (9-1) WATCH. SATURDAY North Muskegon (9-1) at Schoolcraft (8-2) WATCH, Ravenna (8-2) at Constantine (9-1) WATCH.
11-Player Division 8
Springport (9-1) at Decatur (10-0) WATCH
Springport’s Week 3 loss to Beal City is the only defeat between these two teams, who together have put together impressive two-year stretches – Springport is a combined 20-2 with two Big 8 Conference titles, and Decatur a combined 17-3 with a pair of Southwest 10 Conference championships. They do have one shared opponent this fall; Decatur defeated Vermontville Maple Valley 22-6 last week and Springport downed the Lions 21-14 in Week 4. But that’s just another sign of their similar strengths – both teams have multiple-touchdown wins over quality opponents, and both also have shut down the majority of offenses they’ve faced. This could be low-scoring and close.
Keep an eye on these FRIDAY Unionville-Sebewaing (8-2) at Ubly (7-3) WATCH, East Jordan (8-2) at Beal City (10-0) WATCH. SATURDAY Clarkston Everest Collegiate (9-1) at Royal Oak Shrine Catholic (9-1) WATCH.
8-Player Division 1
Deckerville (9-1) at Dryden (10-0) WATCH
Dryden’s most successful season since 2008 already includes a 44-38 win over Deckerville in Week 5 that ended up deciding the Big Thumb Conference Blue title, and a repeat result would give the Cardinals their first Regional title since 1996. Deckerville is more familiar with this stage of the postseason, as the Eagles are seeking a fourth-straight Regional title, but they must show they can further slow down a Dryden attack that averages 55 points per game and has gone over 80 twice.
Other Regional Finals FRIDAY Ishpeming (8-2) at Pickford (8-2) WATCH, Colon (9-1) at Climax-Scotts (8-2), Blanchard Montabella (9-1) at Merrill (9-2) WATCH.
8-Player Division 2
Gaylord St. Mary (10-0) at Lake Linden-Hubbell (10-0) – Saturday WATCH
Both teams are chasing history with this titanic matchup. Lake Linden-Hubbell last won a Regional title just a few seasons ago, in 2023, but an 11th win would give the Lakes their most since their Class D championship season of 1997. Gaylord St. Mary is playing to reach 11 for the first time since 2002 – when the Snowbirds won their most recent Regional title. Lake Linden-Hubbell has played only one single-digit game this fall and follows an offense that has reached 42 points in all 10. St. Mary has played only one single-game digit too and will attempt to match Lakes scores with an attack that’s reached 50 points seven times.
Other Regional Finals FRIDAY Britton Deerfield (8-2) at Bay City All Saints (9-1) WATCH. SATURDAY Grand Rapids Sacred Heart (9-1) at Portland St. Patrick (10-0) WATCH, Marcellus (7-3) at Mendon (10-0) WATCH.
MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.
PHOTO Southfield Bradford’s Dalon Lyons carries the ball during his team’s 30-0 Week 2 win over Detroit Pershing. (Photo by Olivia B. Photography.)