
Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Competitive Fire Always Burning as Wayland's Ritz Climbs All-Time Coaching Wins List
By
Steve Vedder
Special for MHSAA.com
May 9, 2025
WAYLAND – Cheri Ritz will never have to be nudged out of coaching.
After more than 40 extraordinary years as a high school softball coach, when the moment to step aside finally comes, Ritz will recognize it's time to move along.
All she'll have to do is check the progress of her latest Wayland softball team.
That's the yardstick Ritz has for herself in determining how much longer she'll coach. When the program's phenomenal success starts to wane, Ritz said she will know it's time to retire.
Ritz entered this season 10th on the MHSAA's all-time wins list with a 1,037-275 record. But when numbers like 23 Ottawa-Kent Conference Gold titles, 34 District and Regional championships, five Semifinals appearances and Division 2 Finals titles in 2006 and 2015 become a distant memory, Ritz said she'll know it's time to hang up her green and white jersey.
"It means I don't think I'll be doing my job," she said. "It means I'm out and it's time for someone else to take over. If I ever get there, it means I'm not doing my job. It's like when I can't pitch batting practice, I'm done."
That time, however, seems a faint light on the horizon. Wayland has won 41 of its last 52 games over the last two seasons, four straight conference titles and 14 over the last 17 years.
Those type of numbers – and Ritz's desire to continue coaching – fall in line with what makes her tick as a coach: competition. Whether it’s a weekly pickleball game in Hudsonville or throwing a frisbee or playing ping pong at family gatherings, Ritz is in it to win. Period.
It's non-negotiable with her. If a score is kept, Ritz said there's only one side of the ledger to be on.
Still, when she's pressed, Ritz – who took over at Wayland after serving as head coach at Middleville Thornapple Kellogg from 1987-94 and also coached at East Grand Rapids – will admit she has probably changed from her first two years at Wayland when the team managed just a combined 29-34 record with fourth and fifth-place conference finishes. It wasn't until the third season when the team went 31-6, and 14-1 in the conference, that Ritz first tasted success.
While the competitive drive hasn't waned, Ritz does believe her coaching philosophy has been, well ... altered. Whether it's a love of teaching, growing relationships with other coaches, attending national and local conferences, running summer softball leagues and three annual clinics, offering optional Sunday hitting practices or trying to win games, Ritz still has a fire for all.
Winning is still priority No. 1, but her appreciation of what else softball means to her has only deepened over the years.
"As a coach I wanted to be successful, but I'm probably more transformational now," she said. "Do I say this will be my last year? Maybe. But I still like being a part of it all. I like molding players into a great team and better people."
The success at Wayland is no accident. Only three coaches ahead of her on the statewide all-time wins list have a higher winning percentage (.790) than Ritz. That comes from her not only having a pulse on what's happening in softball in the Wayland area, but also in the surrounding communities.
As director of middle school athletics, Ritz has a handle on upcoming talent. She also runs an offseason league in Moline, holds four-person workouts in the winter and conducts clinics in the spring, summer and fall. Combine that with a program that teaches fundamentals and it's no wonder only Hudsonville's Tom Vruggink (1,197) has won more games among West Michigan softball coaches.
"We work hard on fundamentals," said Ritz, who played softball at Michigan State from 1978-81. "(Teaching) is still fun for me, and being around like-minded people. I want the best for our program and the kids."
Like many successful coaches, it's tough to pin down Ritz on her favorite moments at Wayland. Her teams have won at least 30 games 20 times, including a trio of 40-win campaigns. There was her winningest season with a 42-2 mark in 2014. Then there are the 43 collegians she's coached, including five who went on to play at Michigan, Michigan State and Central Michigan.
But probably topping the list are the two championship teams – the 2006 team finished 41-3, and the 2015 title winner featured five future college ballplayers. Not only did both teams feature superior talent, both had to overcome substantial off-field difficulties. Ritz said it's a credit to the players that they played up to lofty expectations amid problems that could have wrecked many clubs.
Whether it's those two teams or others she's coached, Ritz, whose ambition includes writing a book on why coaches are successful, said the goal for Wayland players is clearly spelled out during her annual three-hour postseason banquet. Ritz said what constitutes the program's philosophy is clear to any prospective player or coach who has attended:
Any player on the roster can be expected to be pushed – and if that's not possible, they should consider alternative activities.
While that may be harder for parents to accept in today's society, Ritz said it's still the cornerstone of the Wildcats program.
"They know my philosophy and what I put in and what I expect from the kids," she said. "It is probably a lazier society today, so you have to push a little harder. But winning is fun."
Ritz said her philosophy of teaching fundamentals combined with her competitive drive and trying to do what's best for players was tested years ago when she was coaching tennis in the fall. She glanced at the nearby football field where a coach was screaming at a player over an apparent lack of effort. Ritz went home, researched how that program had recently fared, and saw less-than-mediocre numbers. The scene made Ritz reevaluate how she ran her own program.
"I see other coaches and talk like that isn't going to get it done," she said. "I am a coach watcher, and I didn't like what I saw."
Ritz said while high school athletics have changed over the years, her love of the game hasn't faltered. She's still flattered when an opposing coach praises her team not necessarily for how well it plays, but for the classy way players handle themselves. Ritz loves hearing stories about how former players have succeeded and what playing softball at Wayland meant to them.
Another reason why Ritz’ coaching conclusion doesn't seem close is how she approaches games versus practice. Ritz said she still gets the same thrill in talking about one of her past 40-win seasons versus a 2025 club that features nine of 11 players clubbing the ball over a 227-foot fence on the first day of outdoor practice.
"My love of the game is still the same," she said. "I still get excited about practices. I tell the girls I like to win practices and they like to win games."
PHOTOS (Top) Wayland softball coach Cheri Ritz works with Laney Wolf – also an all-state swimmer – on bunting during practice this spring. (Middle) Ritz shows off her first Division 2 title team. (Below) Ritz presents the championship trophy to her 2015 Finals winner. (Top and middle photos by Steve Vedder.)