Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Niles' Arnold Remembered as Teacher & Leader, 'Doing Exactly What He was Meant To Do'
By
Scott Hassinger
Special for MHSAA.com
January 13, 2026
NILES – Throughout his 22-year career coaching varsity girls basketball at Niles High School, Jim Arnold required one thing from his players.
Just have fun.
"Jim always stressed to his players that the one thing he wanted them to do when on the floor was to just have fun playing the game," said George Brawley, who served 15 seasons as one of Arnold's assistant coaches at various levels.
Arnold, 81, died Dec. 9 following an extended illness.
But throughout his career, Arnold's teams did much more than just enjoy themselves. The Benton Harbor native built a highly-successful program at Niles, where he achieved an overall win-loss record of 360-139 from 1986-2008, with 19 winning seasons. Under Arnold's watch, the Vikings captured seven conference titles, 10 District championships – including nine straight from 1997-2005 – and five Regional crowns.
Among Arnold's other accomplishments were being named Class B Coach of The Year by The Associated Press in 1998 and receiving honorable mention in 1997, along with selection by the Basketball Coaches Association of Michigan as Region 5 Coach of the Year in 2002 and 2004. He was also named conference Coach of the Year seven times and received the Herb Quade Memorial Sportsmanship Award for the 2002-2003 season.
Arnold also coached Niles to back-to-back District championships in softball in 1993 and 1994.
As young athlete himself, Arnold excelled on the baseball diamond. A successful player while at Benton Harbor, he also played on Twin City American Legion teams and was known as a team captain and a coach on the field. Arnold later had an invitation to try out at the professional level with the Baltimore Orioles, but an injury ended his pursuit of that dream.
Arnold later played third base for Bargain Center, a slow-pitch softball team that won a regional championship and went on to play in the national title game in St. Louis, Mo.
His daughters Sonya and Allison were among the athletes that Arnold mentored during his coaching career. Sonya (Martinez), his oldest daughter, played for her father in eighth grade.
"He made the game fun, and you wanted to do your best because you didn't want to disappoint him. He poured his heart into each and every practice and game because preparation mattered to him. He demanded excellence, and every player became better because of his coaching ability," said Martinez, a 1986 Niles graduate.
Allison (Clay) his youngest daughter, played on the 1990 Niles varsity squad that finished 25-1, winning conference, District and Regional titles. She is a 1991 graduate.
"It was awesome playing for my dad. Some of my best memories in my life were during that time,” Clay said. “He had high standards and inspired others to be the best version of themselves. He put his heart and soul into what he did, and I had a front-row seat to that."
Linda Arnold has fond memories as a coach's wife.
"I loved watching my husband coach because of the joy it brought him. His passion, intensity and the love he had for his players was genuine,” she said. “It was more than a game. It was more about developing players in the area of discipline, teamwork and giving your all. Even in the busiest part of the season, he always made me feel like a priority. I didn't just watch a coach. I watched a man doing exactly what he was meant to do.
"My husband coached with passion, but he loved his family with intention. My girls would go to his practices and we all attended his games, and we had the team over for team dinners. His players were a part of our extended family. He made sure we felt a part. He was the best coach in the world, and he was mine."
Jim Arnold was highly respected by his coaching peers. He was kind and treated everyone with dignity. The community of Niles knew what he stood for and they knew his standards were high. He was admired for his preparation and understanding of the game as well as his commitment to doing things the right way. He was strict but fair and treated everyone the same, whether you were the star player or last one off the bench, Martinez explained.
"Developing his players' character was far more important to him than winning," she said. "Dad lived what he taught. He modeled humility, hard work and lived a life of integrity. He made people better by being a part of their lives."
When Jim Arnold first began his junior high teaching career in Niles, he also coached the boys junior high basketball team. There were no girls basketball teams at the time, so a girl tried out for the boys team. She was good enough to make the team, so Arnold kept her. The following school year, the principal asked Arnold to organize a girls team – and the rest was history.
Former Niles varsity girls basketball coach Jessica Johnson, a teammate of Clay’s, recalls the experience of playing for Coach Arnold.
"Coach Arnold taught us discipline, resilience and always required 110 percent effort from you. He would instill confidence in you while still holding you accountable," said Johnson, now an assistant women’s basketball coach at Southwestern Michigan College.
Johnson recalls Arnold's use of comic strips as a teaching tool to help his players improve upon their mistakes.
"If you had a game where you didn't shoot very well or took questionable shots, he would place pictures of bricks in the gym the day following the game," Johnson said.
"Coach Arnold went out of his way to build that relationship and trust with his players. He gave us lessons that extended way beyond the court that made us better people."
Mark Haase, a Niles alumnus and the current Vikings head varsity boys basketball coach, also had the privilege of playing for Arnold.
"I played freshman basketball for Coach Arnold. It was one of the most disciplined and well-conditioned teams I ever played on. He ran a tight ship, but it was done out of love and concern for his players. He has a great family and is a Niles legend," Haase said.
Niles athletic director Matt Brawley referred to Arnold as an amazing teacher, coach and individual in the school and community.
"Coach Arnold would never ask you to do anything he wouldn't do. He was very structured and expected a lot out of his players, and he got results without excuses,” Brawley said. “He was a true leader of Niles athletics. He was an unbelievably kind and humble individual.”
Scott Hassinger is a contributing sportswriter for Leader Publications and previously served as the sports editor for the Three Rivers Commercial-News from 1994-2022. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS (Top) Jim Arnold poses for a photo with his granddaughters following a Niles girls basketball game. (Middle) Arnold signals for a timeout. (Below) Linda and Jim Arnold, seated (middle) take a photo with their daughters and their families. (Photos courtesy of the Niles athletic department and Arnold family.)