Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2025 Football Finals Review
By
Geoff Kimmerly
MHSAA.com senior editor
December 3, 2025
This season’s MHSAA Football Finals saw only two of 20 teams reach championship games for the first time – the lowest number of first-timers since the start of the 2020s – but several more play for Finals titles for the first time in a decade, or two, or even three or four.
Dearborn Divine Child won its first championship since 1985, Portland St. Patrick its first since 1992, and Harbor Beach, Menominee and Detroit Catholic Central all claimed their first titles in more than a decade as this fall came to a close over the last two weekends.
We also had repeat winners – Orchard Lake St. Mary’s, Jackson Lumen Christi and Martin – and although their runs ended in defeat, Blanchard Montabella and Dexter did advance to championship weekends for the first time.
MHSAA.com once again covered all 10 championship games, with quick recaps and links to those stories below followed by notations of performances entered into the MHSAA Finals record books and a report on some of the main storylines to emerge as those championships were being decided.
Finals in Review
11-Player Division 1: Detroit Catholic Central 42, Detroit Cass Tech 19 – Read
DCC claimed its first Finals championship since 2009 by emerging from this matchup of undefeated teams and avenging a 2024 Semifinal loss to eventual champion Cass Tech. While Shamrocks senior Samson Gash has received some of the highest statewide praise for his offensive talents this season, junior brother Gideon Gash starred this time with three touchdown catches all 37 yards or longer.
11-Player Division 2: Orchard Lake St. Mary’s 51, Dexter 14 – Read
Orchard Lake St. Mary’s repeated as Division 2 champion following quarterback Jabin Gonzales (304 yards/4 TDs passing, 102 yards rushing) but also thanks to a stellar defensive effort against the Dreadnaughts’ record-setting offensive attack. The Eaglets held Dexter to just 266 total yards, and only 69 during the second half after taking a 24-14 lead into the break.
11-Player Division 3: DeWitt 54, Mount Pleasant 20 – Read
This was another matchup of undefeated contenders, and DeWitt again lit up the scoreboard in winning its second championship. The Panthers set a team Finals record for most rushing yards (575) with senior Traverse Moore claiming the individual Finals rushing record with 397 – 83 more than the previous all-time best.
11-Player Division 4: Dearborn Divine Child 23, Hudsonville Unity Christian 22 – Read
Divine Child’s first Finals championship since 1985 was a product of steady play on both sides of the ball. Offensively, Marcello Vitti ran 19 times for 120 yards and a score and Drew Sheridan completed 19 passes for 241 yards and two touchdowns. Defensively, Divine Child stopped a two-point conversion try midway through the fourth quarter to keep a one-point lead, then held Unity to two yards on its final possession.
11-Player Division 5: Grand Rapids West Catholic 42, Pontiac Notre Dame Prep – Read
West Catholic jumped out to a 28-0 lead and didn’t allow reigning champion Notre Dame Prep to get on the scoreboard until the final minute of the first half. The 1-2 punch of running back Collin Abram and quarterback Grady Augustyn accounted for a combined 347 yards for the Falcons, and the Fighting Irish also lost all-state quarterback Sam Stowe for the majority of the second half with an injury.
11-Player Division 6: Jackson Lumen Christi 28, Kingsley 15 – Read
The Titans claimed a fourth-straight Finals championship and repeat in Division 6 by scoring the game’s only second-half points – 14 to go ahead and stay there during the fourth quarter. Lumen Christi’s Sean Walicki starred on both sides of the ball, running for 142 yards and two touchdowns and making 17 tackles.
11-Player Division 7: Menominee 34, Schoolcraft 6 – Read
Two years after finishing Division 7 runner-up and only four points shy of Lumen Christi in that title decider, Menominee returned to Ford Field and won its first championship since 2007. Clayton Miller ran for 112 yards and three touchdowns for the Maroons, who finished a perfect 14-0. Schoolcraft’s only points came with 6:09 to play.
11-Player Division 8: Harbor Beach 31, Hudson 20 – Read
The 11-Player Finals opened with a matchup of undefeated contenders. Harbor Beach withstood Hudson’s powerful running attack and followed quarterback Caden Bucholtz (146 yards/1 TD rushing, 82 yards/2 TDs passing) to its first Finals title since 2012. The Pirates took a 21-0 lead into the final four minutes of the first half and got a scoring run, touchdown reception and 20-yard field goal from Skiler Kruse.
8-Player Division 1: Martin 52, Blanchard Montabella 8 - Read
Hudson claimed its third Division 1 title in four seasons with a dominating performance, as Montabella scored the game’s first points but were held off the board the rest of the way. Quarterback Haylen Buell ran for 179 yards and three touchdowns on only nine carries, and completed all seven of his passes – including one for another score – for the undefeated Clippers.
8-Player Division 2: Portland St. Patrick 53, Felch North Dickinson 0 – Read
The Shamrocks seemed to set the tone on the opening kickoff – returning it to North Dickinson’s 3-yard line – on the way to winning their first 8-player championship and first in either football format since 1992. St. Patrick led 20-0 after just seven minutes and 33-0 at halftime, with seven players reaching the end zone at least once by the end of the contest.
Record Report
Detroit Catholic Central and Jackson Lumen Christi moved into a first-place tie with Farmington Hills Harrison for 11-Player Finals appearances as all three have played in 18. (Harrison closed in June 2019).
DeWitt senior Traverse Moore earned seven 11-Player Finals record book listings, his most notable for an all-time best 397 yards rushing – which broke Kadale Williams of Lumen Christi’s record of 314 set just last season. Moore also set records with three touchdown runs during the first quarter, and his 461 total yards (including 64 passing) are the second-most in Finals history. He made four more lists as well, including for 24 points scored.
Mount Pleasant quarterback Xavier Creguer also set a record during the Division 3 game, his 91-yard scoring run the longest rush in 11-player championship game history.
Three kickers made the 11-player single-game extra points list with six apiece – Orchard Lake St. Mary’s Beckett Keifer in Division 2, DeWitt’s Vincent Rose in Division 3 and Grand Rapids West Catholic’s Landon Smith in Division 5
A trio of quarterbacks also made 11-player record lists. Orchard Lake St. Mary’s Jabin Gonzales did so with 304 yards passing, his four touchdown tosses, and 406 total yards (including 102 rushing); the total yards rank eighth all-time. Detroit Cass Tech’s Donald Tabron II made passing lists with 25 completions, 37 attempts and 285 yards, and Dearborn Divine Child quarterback Drew Sheridan also made the completions list with 19. Tabron’s attempts rank eighth, and his completions tied for fourth on that list.
On the receiving end of some fine quarterback play, Cass Tech’s Corey Sadler Jr. made the 11-player single-game receptions list with 11, tying for third-most catches, while Grand Rapids West Catholic’s Thomas Puksta made the single-game receiving yardage list with 161 and Detroit Catholic Central’s Gideon Gash tied for the second-most touchdown receptions with three.
Dexter’s Cole Novara rewrote the season receiving records this fall, and added an 11-player championship game listing with a 96-yard kickoff return touchdown. St. Mary’s Daniel Taylor Jr. also made a return list, bringing back a fumble 59 yards for a score.
DeWitt with 54 points made the 11-player team single-game scoring list, but that was just the start. The Panthers’ 575 rushing yards and 639 total yards were records, their seven rushing touchdowns tied another one, their 24 first downs made a record list and their combined 959 total yards with Mount Pleasant made the total offense list for both teams in one game.
Orchard Lake St. Mary’s also made the 11-player scoring list with 51 points, and earned another entry with 314 passing yards. Dexter made the single-game completions list in that game with 24, and Detroit Cass Tech made that same list with 25 completions. Hudsonville Unity Christian made the single-game rushing carries list with 66.
Grand Rapids West Catholic tied the Finals record with two other teams by returning two interceptions for touchdowns.
Hudson made the list of teams that did not punt in a Final, and also joined Harbor Beach – which punted once – on the list for fewest punts by both teams combined in one game.
Martin quarterback Haylen Buell made the 8-player total yardage list with 313 in the Division 1 game, leading a Clippers attack that also made the single-quarter points list with 30, single-Final rushing list with 364 yards and rushing touchdown list with six.
Portland St. Patrick quarterback Jerryd Scheurer made the list for fastest touchdowns to begin an 8-Player Final, scoring on a run just 20 seconds into his team’s Division 2 win against Felch North Dickinson. St. Patrick also made the single-game touchdowns list with seven.
Stories Behind the Scores
Single Wing, Several Records: We detailed above most of how DeWitt ran its way into the Finals record book, but the Panthers’ strategy this season deserves more credit for its brilliance. Recognizing his team’s strength on the offensive line and depth of dynamic ball carriers, DeWitt coach Rob Zimmerman leaned heavily on single wing concepts that saw direct snaps to Traverse Moore – technically his quarterback – who then ran behind multiple blockers or worked through counters and other slights of hand that opened up multiple running lanes on just about every play. The Panthers have added several record book entries over the last 25 years thanks to a high-scoring spread passing attack, but they followed last season’s 702 points (ranking eighth all-time before this fall) with 727 this season that will ran fifth on the single-season scoring list. Moore finished with 2,512 yards and 33 touchdowns rushing, and it will be interesting to see if other programs follow suit by incorporating single-wing looks.
Memorable Menominee: The Maroons were once known as one of the last teams to run the single wing, and although they’ve added different looks and more balance under fourth-year coach Chad Brandt, that tough-running, physical culture lives on – and played a big part in Menominee’s perfect season and first Finals championship since 2007. The Maroons just missed winning the Division 7 title in 2023, losing to Jackson Lumen Christi 34-30, but came through this time to claim the Upper Peninsula’s first 11-player championship since 2015. This season, only 16 UP teams played 11-player, while 19 played 8-player.
Watch List: A total of 44,733 fans attended the 11 or 8-Player Finals this season, the highest combined total for the three days since 2019 and despite a snowstorm that blanketed much of the Lower Peninsula over the 11-player weekend. A notable crowd of fans also watched online; although this was the first year the 11-Player Finals were streamed only, on the NFHS Network, we know that the Division 1 championship game drew the fourth-most viewers all-time of any event from any state broadcast on the Network, and that they watched the game for the most minutes ever for a Network broadcast.
MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.
PHOTOS (Top) This collage shows action photos from all 10 MHSAA Finals played this season. (2) Orchard Lake St. Mary’s Kareem Pruit (7) brings down Dexter quarterback Cooper Arnedt in 11-player Division 2. (3) Kingsley’s Nolan Hodges (28) wraps up Lumen Christi’s Ayden Gatewood in Division 6. (4) Martin’s Seth Toris (24) charges through a hole with Montabella’s Noah Carlson lining up to attempt a tackle in 8-player Division 1.