Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2026 Week 5 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 24, 2026
It’s halftime, but no one is taking a break. In fact, the pace is picking up even more as we start looking toward the final month of the football regular season.
We’ve reached the midpoint, with four games down, another set to be played over the next 48 hours, and four to go after that. Every week several more eyes are turning toward our Playoff Point Summary page, which lists how every team ranks in its respective playoff division as scores are entered on MHSAA.com.
Teams are moving into and out of the potential fields of 32 for 11-player 16 for 8-player every week – and surely several of the games mentioned below will affect how those rankings stack up moving forward.
Games below are Friday unless noted. Tune in to the NFHS Network to watch the majority and follow the MHSAA Scores page for results as they’re submitted.
Bay & Thumb
Millington (4-0) at Cass City (4-0)
This Big Thumb Conference White showdown pits two of the three teams that shared the championship a year ago, when Cass City defeated Millington 17-14 in overtime. The Cardinals opened league play last week with a 43-16 win over Elkton-Pigeon-Bay Port Laker, the third returning co-champion from a year ago. The Redhawks have put themselves among the undefeated in part with a pair of three-point nonleague wins in Weeks 2 and 3.
Keep an eye on these FRIDAY Marine City (4-0) at St. Clair (4-0), Holly (3-1) at Fenton (3-1), Almont (4-0) at Imlay City (4-0), Bloomfield Hills Cranbrook Kingswood (4-0) at Sanford Meridian (4-0).
Greater Detroit
Detroit Martin Luther King (4-0) at Detroit Cass Tech (4-0)
Cass Tech has won the last three of what’s almost sure to be a twice-annual series again, as these two also have met in a city championship game the last six seasons. The Technicians’ wins last year came by five and then 16 points, and they enter this matchup with three shutouts over four games and averaging 52 points per contest. King has played the toughest opponent of the two, impressively emerging with a 44-42 victory over Orchard Lake St. Mary’s in Week 2.
Keep an eye on these FRIDAY Grosse Pointe South (4-0) at Romeo (4-0), Orchard Lake St. Mary’s (3-1) at Bloomfield Hills Brother Rice (4-0), Oxford (4-0) at Clarkston (4-0). SATURDAY Ecorse (4-0) at Romulus Summit Academy (3-1).
Mid-Michigan
Portland (4-0) at Lake Odessa Lakewood (4-0)
Lakewood is 4-0 for the first time since 2017 and after winning four games total a year ago, already having avenged a 2025 loss to Charlotte as it points to a potential first playoff berth this decade and title contention in the Capital Area Activities Conference White. The Raiders have owned the division, winning 30 straight league games going back to 2021 with that run including three shutouts of the Vikings since they rejoined the CAAC in 2023.
Keep an eye on these FRIDAY Lansing Sexton (2-2) at Charlotte (3-1), Kent City (2-2) at Lakeview (3-1), Fowler (4-0) at Saranac (4-0), Mason (4-0) at St. Johns (3-1).
Northern Lower Peninsula
Kingsley (4-0) at Elk Rapids (3-1)
Coming off a notable Week 3 victory over 2025 playoff team Mancelona, and after having last week off thanks to a forfeit win from Cheboygan, Elk Rapids is staring down a big-time opportunity to impress as it continues to pursue a first playoff berth since 2022. A low-scoring loss to Traverse City St. Francis in Week 1 also was notable as the Elks take on the Stags, who opened this season with a pair of shutouts and have already conquered one major obstacle in the Northern Shores Conference race with a 39-13 win over Charlevoix.
Keep an eye on these FRIDAY Petoskey (3-1) at Cadillac (2-2), McBain (2-2) at Charlevoix (3-1), Boyne City (2-2) at Grayling (2-2), Midland Dow (2-2) at Traverse City Central (2-2).
Southeast & Border
Ida (4-0) at Adrian Madison (4-0)
Madison earned the spotlight last week with its first win over Hudson, and it’s time to give Ida deserved attention as well as the Bluestreaks join the Trojans and Clinton at 3-0 atop the Lenawee County Athletic Association standings. Ida entered this season coming off a District championship run last fall and has reached 42 points in all of its games during this first half, which should lead to an intriguing matchup as Madison allowed the high-scoring Tigers only 12.
Keep an eye on these FRIDAY Dearborn Divine Child (4-0) at Ann Arbor Father Gabriel Richard (3-1), Dexter (2-2) at Chelsea (3-1), Toledo Central Catholic (4-0) at Jackson Lumen Christi (4-0), Jackson (2-2) at Tecumseh (3-1).
Southwest Corridor
Portage Central (3-1) at Kalamazoo Loy Norrix (3-1)
Loy Norrix is off to its best start since 1998 and facing Portage Central for the first time since 2019, adding a few layers of interest as the neighbors prepare for this get-together. After reaching the Division 2 Semifinals last year, Portage Central opened this fall with a 10-point loss to Toledo Central Catholic before stacking a few wins including over rival Portage Northern two weeks ago.
Keep an eye on these FRIDAY Hartford (2-2) at Cassopolis (3-1), Edwardsburg (4-0) at Otsego (2-2), Three Rivers (2-2) at Vicksburg (4-0), Plainwell (2-2) at Paw Paw (3-1).
Upper Peninsula
Bark River-Harris (4-0) vs. Pewamo-Westphalia (4-0) at Petoskey
While this won’t be played in the Upper Peninsula, it does feature one of the best from north of the Bridge facing a contender from downstate. For the second-straight season these two will meet on a neutral field after losing their previously-scheduled opponents. Pewamo-Westphalia won last year’s matchup 49-0 on the way to ending the fall in the Division 7 Semifinals, while Bark River-Harris finished its season in the Division 8 Semifinals.
Keep an eye on these FRIDAY Kingsford (4-0) at Calumet (3-1), Iron Mountain (2-2) at Manistique (2-2), Escanaba (1-3) at Marquette (2-2), Hancock (3-1) at Negaunee (2-2).
West Michigan
Coopersville (4-0) at Lowell (3-1)
Coopersville made some nice noise last season coming back from an 0-3 start to reach a District title game, and that’s carried over and then some as the Broncos have opened this fall by defeating four 2025 playoff teams that are a combined 10-6. Coopersville avenged last season’s loss to Cedar Springs last week and now has the opportunity to do the same against another River Cities Alliance foe in Lowell, which won last year’s matchup 33-20. The Red Arrows have been similarly impressive this season coming off last year’s run to the Division 3 Semifinals.
Keep an eye on these FRIDAY Wyoming Godwin Heights (3-1) at Hopkins (4-0), Hudsonville (3-1) at Caledonia (3-1), Grand Rapids Catholic Central (3-1) at East Grand Rapids (3-1), Zeeland West (4-0) at Grand Rapids South Christian (3-1).
8-Player
Mendon (4-0) at Colon (4-0)
Mendon has won this matchup the last three years big, but that shouldn’t have any bearing this time as Colon already avenged a 41-point loss to Climax-Scotts from a year ago with a 24-point victory last week. Mendon, meanwhile, handed Mio its first loss with a third-straight 50-point performance and rolls into this Southern Central Athletic Association Red opener as the reigning champion.
Keep an eye on these FRIDAY Mio (3-1) at Bay City All Saints (4-0), Blanchard Montabella (3-1) at Dansville (4-0), Deckerville (4-0) at Dryden (4-0), St. Helen Charlton Heston Academy (2-0) at Rogers City (3-1).
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PHOTO A Detroit Central receiver breaks toward the end zone during the team's 38-0 Week 2 win over Warren Lincoln. (Photo by Olivia B. Photography.)