Bush Legacy: Culture of Opportunity
By Doug Donnelly
Special for MHSAA.com
April 6, 2018
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Celebration Memorable as well as Southfield A&T Savors Historic Win
By Keith Dunlap
Special for MHSAA.com
December 7, 2023
SOUTHFIELD — Normally, having students come up and say they won’t be in school the next day might have a school administrator seething and ready to reserve seats in the detention room.
But if there ever was a time to allow it, this was the moment.
Following a 36-32 upset of Belleville that stunned many around the state in the MHSAA Division 1 Football Final on Nov. 26, Southfield Arts & Technology senior quarterback Isaiah Marshall said he and other players made it known, “Don’t expect us in school on Monday.”
After all, the game was played and ended late on a Sunday night, the team achieved something nobody else in the community had done, and there were celebrations that needed to begin.
And for the record, the players were back in school Tuesday.
Whether it’s been in school or outside the halls of Southfield A&T, it’s been a week of historic celebrations and congratulations after the Warriors captured the first MHSAA Finals championship in school history.
Marshall said that remained the case when he attended the Big Ten Championship game in Indianapolis on Saturday.
“Everywhere I go, there is someone congratulating me,” he said.
Over their final decades before the schools merged in 2016, Southfield High School and Southfield-Lathrup High School had plenty of talented teams with numerous players who went on to play big-time college football and even in the NFL.
But none of those good teams was able to advance to a state championship game, let alone win it all.
“There was a lot of people that texted me and talked to me and said they graduated from the 1980s,” said Marshall, pointing out that one former player who reached out was Nic Jones, currently a member of the Kansas City Chiefs who graduated from Southfield High. “There were a lot of older people that used to go to Southfield that told me that they couldn’t do the job. They were proud of us that we could do it for them.”
Marshall said that after the game was over Sunday, he and other teammates congregated at his house at 3 a.m. to watch a replay of the game.
It was only the first time this week the replay was watched.
“We watched it that day and the day after,” Marshall said. “I think we’ve been watching it the whole week.”
A parade Saturday will start at noon at the building that housed the old Southfield-Lathrup and finish at the current school, which was the home of Southfield High before the merger. A&T then will host a celebration in the school gymnasium from 1:15-2:30 p.m.
Players will certainly soak it all in while they can, because it won’t be long before they split up.
Marshall will soon sign to play in college for Kansas and will be enrolling early there. He plans to take his last final exams at Southfield A&T next week and head to Lawrence the first week of January.
Teammate Jalen Todd will do the same as he is also committed to Kansas, while Tashi Braceful will enroll early at Toledo.
But long after this year, it’s a group that won’t be forgotten in the community, or the state after it pulled off the upset of a Belleville team that was riding a 38-game winning streak and was two-time reigning Division 1 champion.
No doubt, future reunions should be memorable and festive.
Even Marshall admitted his still rubs his eyes in amazement over what his team did.
“Yes, I still do,” he said.
Keith Dunlap has served in Detroit-area sports media for more than two decades, including as a sportswriter at the Oakland Press from 2001-16 primarily covering high school sports but also college and professional teams. His bylines also have appeared in USA Today, the Washington Post, the Detroit Free Press, the Houston Chronicle and the Boston Globe. He served as the administrator for the Oakland Activities Association’s website from 2017-2020. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties
PHOTOS (Top) Southfield A&T players enjoy the first moments after their Division 1 championship win at Ford Field. (Middle) The A&T band plays during a break in the action. (Below) Fans celebrate in the stands during the victory over Belleville. (Photos by Hockey Weekly Action Photos.)