Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2026 Week 8 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 15, 2026
Winner takes it all.
That might be the most to-the-point expression in sports – and most exhilarating scenario.
And it’s going to play out all over Michigan this weekend, as one last game will determine several league championships and provide crowning achievements – at least for now – rewarding the last two months of work.
Games highlighted are tonight unless noted. Tune in to the NFHS Network to watch the majority and follow the MHSAA Scores page for results as they’re submitted. Keep an eye as well on the Playoff Point Summary page to watch how those lists are updated with every win and loss.
Bay & Thumb
Grand Blanc (7-0) at Davison (6-1)
The Saginaw Valley League South title has come down to these rivals for the third straight season, as neither has lost a conference game this fall although Davison has two remaining and Grand Blanc finishes up tonight. Last season it was the Bobcats with a 57-29 win that decided the league title, and they’ve won two straight championships after Davison’s most recent in 2023. Neither has been challenged much over the last month; the lone loss between them was the Cardinals’ in Week 2 to still-undefeated Detroit Catholic Central.
Keep an eye on these FRIDAY Flint Elite (5-2) at Burton Bendle (7-0), Goodrich (7-0) at Fenton (6-1), Frankenmuth (6-1) at Saginaw Swan Valley (7-0), Gladwin (5-2) at Sanford Meridian (7-0).
Greater Detroit
Detroit Cass Tech (7-0) vs. Detroit Martin Luther King (6-1) at Ford Field
Although King has defeated Cass Tech twice over the last five seasons, the Technicians have won all five of their city championship game rematches and will attempt to add this time to a 20-7 victory over the Crusaders in Week 5. That was easily the toughest challenge Cass Tech has faced this season, and if King generates more offense this time it could make a run at breaking a four-game losing streak against its rival.
Keep an eye on these FRIDAY Detroit Central (6-1) vs. Detroit Denby (5-2) at Ford Field, Ecorse (7-0) at Detroit Edison (6-1), Clarkston (7-0) at Harper Woods (6-1), Walled Lake Western (6-1) at South Lyon East (6-1).
Mid-Michigan
DeWitt (6-1) at Grand Ledge (7-0)
Despite suffering its first regular-season loss this fall since 2023, DeWitt still has a 21-game Capital Area Activities Conference Blue winning streak intact and a familiar challenge ahead as these two also decided the league title last season. DeWitt won that one 59-7 amid a perfect fall that ended with a Division 3 championship victory, and the lone loss this season came to still-unbeaten Mason. The Comets will work to slow the Panthers’ offense, but instead may have to answer it with a similarly successful attack.
Keep an eye on these FRIDAY Fowler (6-1) at Ithaca (7-0), Napoleon (6-1) at Leslie (4-3), Hastings (52) at Mason (7-0), Olivet (5-2) at Lake Odessa Lakewood (6-1).
Northern Lower Peninsula
Marquette (5-2) at Petoskey (5-2)
Petoskey has been chasing in the Big North Conference since falling to Cadillac 22-20 in Week 5, but the Northmen have lost twice by a combined five points this fall and can finish with a share of the league title by getting past the Sentinels. Marquette already owns a share and won last year’s meeting 20-7. After opening this fall with a pair of nonleague losses to Negaunee and Menominee, the Sentinels have run through the BNC unscathed, with a 33-27 win over Cadillac especially of note.
Keep an eye on these FRIDAY Escanaba (3-4) at Cadillac (5-2), Charlevoix (5-2) at Elk Rapids (5-2), East Jordan (6-1) at Frankfort (5-2), Evart (3-4) at McBain (5-2).
Southeast & Border
Monroe Jefferson (7-0) at Monroe St. Mary Catholic Central (7-0)
It’s difficult to imagine a better way to end an era, as this will be the final Huron League matchup between these neighbors for now with St. Mary moving to the Catholic High School League next fall. The Falcons are seeking a third-straight Huron title on their way out, having won it outright in 2024 and then sharing with Jefferson and Riverview last season. That split title was the product in part of SMCC’s 20-15 win over Jefferson, and both have fended off close challenges this fall to set up this winner-take-all scenario.
Keep an eye on these FRIDAY Saline (7-0) at Temperance Bedford (7-0), Adrian Madison (6-1) at Clinton (6-1), Ida (6-1) at Hudson (6-1). SATURDAY Hanover-Horton (6-1) at Manchester (6-1).
Southwest Corridor
Vicksburg (7-0) at Edwardsburg (7-0)
This isn’t quite winner-take-all, but the winner will earn a share of the Wolverine Conference title although Vicksburg must still face Paw Paw next week and Edwardsburg will travel to see three-time reigning champ Niles. An Eddies win tonight would give them their first Wolverine championship since 2022, while Vicksburg is seeking its first since the league went to one division again in 2015. Vicksburg won both of last season’s matchups, 38-35 during the regular season and 43-30 in a Division 4 District opener.
Keep an eye on these FRIDAY Reading (4-3) at Bronson (5-2), Coldwater (5-2) at Marshall (6-1), Lawton (5-2) at Parchment (4-3), Portage Northern (4-3) at Kalamazoo Loy Norrix (4-3).
Upper Peninsula
Kingsford (7-0) at Menominee (7-0)
The Western Peninsula Athletic Conference Copper could send five of its seven teams to the playoffs this season, and great matchups have abounded all fall – but this is the title decider most have anticipated. Kingsford won 14-12 in 2024 to claim the championship, and Menominee stormed back with a 49-14 clincher last season on the way to also claiming the Division 7 title. Both are coming off close wins last week, Kingsford over Ishpeming Westwood and Menominee over Negaunee.
Keep an eye on these FRIDAY Manistique (4-3) at Bark River-Harris (6-1), Hancock (3-4) at L’Anse (3-4), Houghton (2-5) at Negaunee (4-3), Calumet (4-3) at Gladstone (1-6).
West Michigan
Ravenna (6-1) at North Muskegon (6-1)
North Muskegon is 27-0 in the West Michigan Conference Rivers since the league split into divisions in 2022, but arguably the most consistent challenges during that run have come from Ravenna – which actually avenged a title-deciding loss in 2022 with a 10-7 playoff win over the Norsemen. North Muskegon did win last year’s meeting 36-29 and has extended its streak in part with a one-point victory over Shelby in Week 3 and 11-pointer over Manistee in Week 6.
Keep an eye on these FRIDAY Middleville Thornapple Kellogg (6-1) at East Grand Rapids (5-2), Cassopolis (6-1) at Saugatuck (5-2), Rockford (4-3) at Hudsonville (5-2), Grand Rapids Kenowa Hills (6-1) at Lowell (5-2).
8-Player
Mendon (7-0) at Climax-Scotts (6-1)
One of these two has won their league the last four seasons, with Mendon already securing a share of the Southern Central Athletic Association Red championship this fall. The Hornets will attempt to make that title outright with a third-straight victory over Climax-Scotts (including a 2024 Regional win). But the Panthers can grab a share as well as they’ve rebounded nicely from a Week 4 loss to Colon, putting up a combined 157 points over three wins since scoring eight in that defeat.
Keep an eye on these FRIDAY Powers North Central (5-2) at Felch North Dickinson (4-3), Pickford (6-1) at Gaylord St. Mary (7-0), Marion (7-0) at Onekama (6-1). SATURDAY Mio (5-2) at Merrill (6-1).
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PHOTO Detroit Martin Luther King and Cass Tech linemen line up across from each other during their Week 5 matchup. (Click for more from Olivia B. Photography.)