Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Lessons Learned, Goodrich Laughs Last

By Paul Costanzo
Special for MHSAA.com

October 25, 2017

The joke wasn’t incredibly original, nor was it incredibly funny, especially if you had any connection to the Goodrich football program.

But when you suffer through a winless season like the Martians did in 2016, people are going to have jokes.

This one was a knock-knock joke, and Owen was at the door. Owen Nine.

Goodrich senior defensive back and captain Ryan Aylmer can at least smile now when he tells it, because with the Martians having just completed an 8-1 regular season, there are no more jokes.

“This year, people go through the school and they talk about who we got next week, and what we’re looking like in the playoffs,” Aylmer said. “Now teachers are talking about the games in school, and I’ve got little kids recognizing who I am. People are back into the program now that we’re succeeding. It feels great, especially after last year when it felt like we were nothing, that forgotten team. But now we’re back in the community.”

This isn’t a story of some moribund program finally finding its way to the postseason. In fact, when Goodrich hosts Pontiac Notre Dame Prep on Friday in the first round of the MHSAA Division 4 playoffs, it will be in a familiar spot.

From 2008 through 2015, Goodrich qualified for the playoffs six times, and had a losing record just once.

The question in Goodrich was how does 0-9 happen?

“That team we had last year, they weren’t an 0-9 team,” Goodrich coach Tom Alward said. “I should have done a better job last year, and we should have won several games. It just didn’t happen. This year, kids are making things happen that we couldn’t make happen last year.”

Alward took over the Goodrich program in 1993, and in 1995 led the Martians to the postseason for the first time ever. His 146 wins since are the most in program history, and he already has been inducted into the Michigan High School Football Coaches Association Hall of Fame.

Despite all of that previous success, a moment at the end of last season led Alward to say he had never been more proud of any team he had ever coached.

“After our ninth game last year at St. Johns, when we just got beat 52-0 to finish an 0-9 season, that entire team stayed on the St. Johns football field for probably a half hour, 40 minutes just talking to one another, hugging one another -- they knew it was the end,” Alward said. “They played their tails off all year. I can’t say enough about them. I just feel so bad that they have that 0-9 stigma. I’ve got that stigma myself from when I played at Tampa on the 0-14 team (for the NFL’s Buccaneers in 1976). But I just feel bad, because they didn’t deserve that.”

Alward and his staff didn’t panic and make drastic changes following the winless season, but in his 25th with the Martians, he was able to look at all aspects of the program, including himself, to see where things needed to be different.

“We did exit interviews at the end of last year, because we were concerned about the culture,” Alward said. “We’ve been able to win here for a number of years, and we didn’t want to all of the sudden have kids thinking that they couldn’t win because we went 0-9. We wanted to address that part of it, so we did exit interviews, we did a lot of offseason bonding exercises, team building and all of that stuff. This team is pretty close. We were fortunate to get off to a good start, and the rest has kind of just taken care of itself.”

That bond, players say, is what has sparked the rebound.

“We would go out to dinner together, we would do everything together all summer long,” senior defensive lineman and captain Sebastian Foglio said. “We would work out together, we would push each other. There’s no age, there’s no ‘freshmen get the water,’ none of that stuff. We just came together and did what we had to do. Everybody is close with everybody, nobody dislikes anybody. If we do, we’ll talk and change that.”

And the start, well, it couldn’t have been much better.

In Goodrich’s opening game against Burton Bendle, freshman Tyson Davis returned the opening kickoff for a touchdown. It was an immediate announcement that the 2017 season would be different.

“It was a sigh of relief,” Aylmer said. “Last year we scored (66) points all year. Seeing, literally, the first play of the brand new year getting taken back, and scoring (44) points our first game, it was just a sigh of relief getting that out of the way and realizing that we can do that this year.”

Goodrich rolled to a 3-0 start, outscoring opponents by a combined score of 132-12 before falling 20-7 in Week 4 against Genesee Area Conference Red rival Lake Fenton. But a resounding 42-0 win the next week against Otisville-LakeVille started a five-game winning streak to end the regular season for the Martians, who outscored opponents by an average of nearly 26 points on the year.

Suddenly all of the social media chatter from the area was gone, along with the jokes. But the lessons learned from an 0-9 season were not.

“There’s been a chip on our shoulder,” Aylmer said. “It seems like every week these guys last year thought we were bad, or we played them last year and they beat us. We had a chip on our shoulder and everybody has taken it to heart, and it seems like we’ve been fighting every week as an 0-9 team, but we’re really a good team this year.”

Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTOS: (Top) Goodrich celebrates seeing itself on the playoff bracket during Sunday’s selection show on FOX Sports Detroit. (Middle) Goodrich freshman Tyson Davis contends for a loose ball during the season opener against Burton Bendle; he returned the opening kickoff that game for a touchdown. (Top photo by Paul Costanzo; bottom photo by Terry Lyons.)