Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 9 Preview
October 19, 2017
By Geoff Kimmerly
Second Half editor
Maybe because it still feels like summer some days downstate, but it seems like we’ve gotten to Week 9 of the football season more quickly this fall.
So let’s get right into it. Playoff fields will be announced at 7 p.m. Sunday on FOX Sports Detroit PLUS. But there is still much to be decided. There are 80 automatic playoff bids still available in 11-player – this observer’s guess is that 55 will be filled by weekend’s conclusion – and a handful of league titles remain up for grabs.
Our “Drive for Detroit” preview below might look like it’s not hitting on some of the best games in your area this weekend, but that’s by design – today’s report, powered by MI Student Aid, is focused on those final league-deciding battles, some key rivalries, but for the most part picks out games that could have the most bearing on who continues on into next week.
There were 20 games statewide Thursday, and those results like all this weekend can be found on the MHSAA Score Center. Click to monitor records and playoff points for all 614 football teams in Michigan this weekend as the field of 288 continues to take its final shape. Click for more information on the “Sunday Selection Show” and a list of games that will be broadcast live tonight on MHSAA.tv.
Bay & Thumb
Clare (7-1) at Beaverton (8-0), Friday
This has been Beaverton’s season, starting with wins over Breckenridge and Harbor Beach – the only losses for those teams as both have gone on to win league titles – and continuing through a dominant run over the first six games of the Jack Pine Conference schedule. The Beavers tonight can clinch their first league championship since 1989, but the greatest obstacle of all stands in the way. Clare also is 6-0 in the league, having lost only to still-undefeated Ithaca on opening night, and has won or shared nine of the last 10 Jack Pine titles. The winner tonight claims the whole thing.
Others that caught my eye: FRIDAY Williamston (5-3) at Lake Fenton (7-1), Midland (7-1) at Midland Dow (7-1), Flint Carman-Ainsworth (5-3) at Lapeer (5-3), Croswell-Lexington (5-3) at Goodrich (7-1).
Greater Detroit
Detroit East English (8-0) vs. Detroit Martin Luther King (7-1) at Ford Field, Friday
This Detroit Public School League A Final might be the most important game between King and East English since East English was formed out of the former Crockett and Finney high schools in 2012. King is a regular in this league finale but usually faces Detroit Cass Tech, which instead it defeated in last week’s semifinal 17-7. After falling to East English in their first meeting ever in 2012, the Crusaders have won the last seven games between the two – including taking two from the Bulldogs in back-to-back weeks in 2016 by a combined 10 points.
Others that caught my eye: FRIDAY Madison Heights Lamphere (5-3) at Madison Heights Madison (8-0), Canton (7-1) at Livonia Churchill (7-1), SATURDAY Dearborn Divine Child (7-1) vs. Ann Arbor Gabriel Richard (7-1) at Ford Field, Warren DeLaSalle (6-2) vs. Detroit Catholic Central (5-3) at Ford Field.
Mid-Michigan
Okemos (5-3) at East Lansing (6-2), Friday
The Trojans started this season 1-2 taking losses to Dearborn Divine Child and Grand Ledge, which are a combined 14-2. Riding a defense that has given up a combined 28 points over the last four weeks, East Lansing battled through most of the rest of the Capital Area Activities Conference Blue and is headed to the playoffs for the second straight season thanks in part to three wins by five points or fewer. Okemos started 4-0 but then lost three straight before getting back on the positive side last week against Holt. This season has been a success regardless, with more wins than the last two combined, but the Chiefs would love to beat an old rival to get back to the playoffs for the first time since 2014.
Others that caught my eye: FRIDAY Saranac (5-3) at Blanchard Montabella (4-4), Ionia (4-4) at Lake Odessa Lakewood (7-1), Marshall (4-4) at Portland (7-1), St. Louis (5-3) at Breckenridge (7-1).
Northern Lower Peninsula
Traverse City St. Francis (8-0) at Boyne City (8-0), Friday
The matchup has become one of the best small-school games statewide each season. It’s decided the Northern Michigan Football Conference Legends championship the last three years with one of the two teams then going on to at least the Division 6 Regional Finals each of those seasons. Like last year, these teams meet tonight both undefeated in league play. St. Francis handed Boyne City a 22-0 defeat in 2016 and also gave the Ramblers their only losses of 2015 – the first in Week 5 and the final in a Regional rematch. Boyne City is banking this time will look more like the three straight wins in this series from 2012-14, and the Ramblers look that caliber giving up no more than 13 points in a game so far. Then again, the Gladiators have given up 45 points total this fall and haven’t lost a regular-season game since that 2014 Boyne City loss.
Others that caught my eye: FRIDAY Harbor Springs (4-4) at Johannesburg-Lewiston (5-3), Grayling (5-3) at Kalkaska (4-4), Evart (4-4) at Maple City Glen Lake (5-2), Oscoda (5-3) at Tawas (2-5).
Southeast & Border
Reading (7-1) at Michigan Center (7-1), Friday
The champions of the Big 8 and Cascades conferences meet in Week 9, and it’s a crowning regular-season achievement for a Reading team that had won six games combined over the last two seasons and earned its first league title since 2012. It’s a great opportunity as well for Michigan Center, which shared the Cascades title with Napoleon and Addison – the Cardinals’ first piece of a championship since sharing in 2013. To the victor tonight goes a little more pride, and also possibly enough points to earn a home playoff game.
Others that caught my eye: FRIDAY Hudson (7-1) at Blissfied (5-3), Brooklyn Columbia Central (6-2) at Hillsdale (4-4), Milan (5-3) at Ypsilanti Lincoln (6-2), Morenci (5-3) at Petersburg-Summerfield (6-2).
Southwest Corridor
Three Rivers (7-1) at Vicksburg (6-2), Friday
Technically, the Wolverine B Conference can still finish with three teams sharing the title. It would take, in part, co-leader Edwardsburg falling to two-win Sturgis. So while that seems less likely to occur, Three Rivers faces a much tougher task to hold on to its share of the prize. The Wildcats find themselves tied for first because of a three-point win over the Eddies two weeks ago, and can keep what would be a first league title since 2009. But Three Rivers beat third-place Vicksburg by only a point last year after losing three straight to the Bulldogs. And with that slim chance at a three-way title still alive, the Wildcats are sure to see Vicksburg’s best again.
Others that caught my eye: FRIDAY Kalamazoo United (6-2) at Schoolcraft (5-3), Paw Paw (4-4) at Dowagiac (5-3), Coloma (5-3) at Watervliet (8-0), Climax-Scotts (6-2) at Athens (5-3).
Upper Peninsula
Escanaba (7-1) at Kingsford (6-1), Friday
Escanaba won two weeks ago a game that lined up like a meeting of the two best teams in the Upper Peninsula, handing the only loss to then-undefeated Gladstone. But Kingsford has belonged in that conversation too, and tonight’s game has the same feel – and with the winner claiming the outright Great Northern Conference championship. Kingsford’s only loss was on opening night to Menasha, Wis., which has gone on to go 8-1. The Flivvers actually have been a little better against their league opponents too, scoring three more points than Escanaba and giving up 48 fewer – not to mention they have three straight losses to the Eskymos they’d love to avenge.
Others that caught my eye: FRIDAY Gladstone (7-1) at Calumet (5-3), Bark River-Harris (4-4) at Munising (4-3), Negaunee (4-4) at Ishpeming Westwood (7-1), Menominee (5-3) at Marquette (4-4).
West Michigan
Zeeland West (6-2) at Zeeland East (8-0), Friday
This matchup between schools literally next door to each other is always one of the most anticipated on the west side of the state. But it means more again as both are undefeated in the Ottawa-Kent Conference Green and with the possibility they could see each other in the playoffs at some point as well. The Chix have put up 41 or more points in every game – their most impressive offensive output this decade. West has won their last three meetings, and its two defeats this fall – to Muskegon Mona Shores and Grand Rapids West Catholic, a combined 13-3 – no doubt prepared the Dux for games of this caliber.
Others that caught my eye: FRIDAY Grand Rapids South Christian (7-1) at East Grand Rapids (8-0), Grandville (6-2) at Holland West Ottawa (7-1), Lake City (8-0) at Morley Stanwood (7-1), Montague (8-0) at Muskegon Catholic Central (7-0).
8-Player
Bay City All Saints (6-2) at Kinde-North Huron (7-1), Friday
A lot of the hype this season deservedly has gone to teams playing – and succeeding – in their first seasons of 8-player football, and All Saints is part of that group. The Cougars were 3-6 last fall in 11-player and had one winning season over their last six before making the switch. Kinde-North Huron, meanwhile, has played 8-player since 2012 – and it’s having its most successful regular season since 2007. Both are undefeated in the North Central Thumb League Stripes division, with the winner tonight taking the outright championship.
Others that caught my eye: FRIDAY Battle Creek St. Philip (5-3) at Bellevue (7-1), Stephenson (7-1) at Powers North Central (5-2), Suttons Bay (5-3) at Mesick (5-3), Webberville (5-3) at Morrice (7-1).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Zeeland East (yellow helmets) downed Saginaw Swan Valley on opening night and will face arguably its toughest opponent since in rival Zeeland West this weekend. (Click to see more from HighSchoolSportsScene.com.)