Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 6 Preview
September 28, 2017
By Geoff Kimmerly
Second Half editor
Starting tonight, the playoff field begins to take shape.
Last week, AuGres-Sims – 5-0 but playing only eight games this regular season – clinched the first playoff berth of the 2017 MHSAA Playoffs. This weekend, 63 more teams can qualify for the 11-player tournament.
Below are the games of most intrigue in every region of the state, not counting 21 games played Thursday night. Go to the MHSAA Score Center to find those and for scores as they come in tonight and Saturday (and for links to each team’s schedule, league standings and playoff points average). Check out MHSAA.tv for six live broadcasts – click here for the schedule.
Bay & Thumb
Almont (4-1) at Richmond (5-0), Friday
The Blue Water Area Conference appears to be a two-team race with Richmond and Algonac tied at 4-0 in league play. But Almont can make it a three-team race again by avenging last season’s 34-21 loss to the Blue Devils. Almont already fell to Algonac in Week 2 28-7; Richmond gets its turn against the Muskrats in Week 8.
Others that caught my eye: FRIDAY Corunna (3-2) at Goodrich (4-1), St. Clair Shores Lake Shore (3-2) at Port Huron Northern (4-1), Unionville-Sebewaing (3-2) at Reese (3-2), SATURDAY Bay City Central (3-2) at Flint Carman-Ainsworth (3-2).
Greater Detroit
Belleville (5-0) at Dearborn Fordson (5-0), Friday
Not only are these teams tied for first in the Western Wayne Athletic Conference Red, but Belleville has the second-highest playoff points average among teams projected to be in Division 1, and Fordson’s average is tied for fourth-highest. Fordson won the WWAC Blue last season and has given up no more than 14 points in a game this fall. The Tigers came into the Red from the Blue with Fordson after finishing second to the Tractors in that league last season – the result of a 34-25 loss in their meeting. The Tigers are riding a streak of three straight shutouts and after giving up only six points in Week 2.
Others that caught my eye: FRIDAY Detroit Martin Luther King (4-1) at Detroit Denby (4-0), Canton (4-1) at Livonia Stevenson (4-1), Southfield Arts & Technology (3-2) at Rochester Adams (4-1), Dearborn Divine Child (5-0) at Warren DeLaSalle (4-1)
Mid-Michigan
Freeland (4-1) at Alma (5-0), Friday
The Falcons’ 24-game regular-season win streak came to an end in Week 4, and Alma will now try to end Freeland’s Tri-Valley Conference Central title streak at two in a row after finishing second in the league last year because of a 12-6 loss when these teams last met. The Panthers have the highest playoff point average among teams projected to play in Division 4 and sit tied for first in the Central with Saginaw Swan Valley, which downed Freeland two weeks ago.
Others that caught my eye: FRIDAY Grand Rapids NorthPointe Christian (5-0) at Belding (4-1), Laingsburg (4-1) at Pewamo-Westphalia (4-1), Lansing Sexton (3-2) at Okemos (4-1), Olivet (5-0) at Lake Odessa Lakewood (5-0).
Northern Lower Peninsula
Frankfort (4-1) at Maple City Glen Lake (2-2), Friday
After finishing Division 6 runner-up last season, Glen Lake loaded up the schedule for this fall – and its losses are to undefeated Traverse City St. Francis and Watervliet. The Lakers came back from an open Week 4 to shut out Charlevoix last week, and they remain the biggest obstacle to Frankfort winning a third straight Northern Michigan Football Conference Leaders division title. The Panthers claimed last year’s championship thanks to a 26-21 win over Glen Lake. They also have only eight regular-season games, with an open date in Week 9, and this looks like the toughest test left before a potentially promising playoff run.
Others that caught my eye: FRIDAY Lincoln Alcona (4-1) at Oscoda (4-1), Benton Harbor (2-3) at Traverse City West (5-0), AuGres-Sims (5-0) at Whittemore-Prescott (2-3), SATURDAY Grayling (4-1) at Traverse City St. Francis (5-0).
Southeast & Border
Ottawa Lake Whiteford (5-0) at Morenci (3-2), Friday
Whiteford hasn’t lost a regular-season game since 2015 and has yet to be challenged since finishing runner-up in Division 8 last season. The Bobcats have outscored their opponents 281-52 and handed Petersburg-Summerfield its only loss in their Tri-County Conference opener. Morenci joins Whiteford as undefeated in the league and with a deceptive overall record – those losses came the first two weeks by a combined three points against Pittsford and Hudson teams that together are 9-1. The Bulldogs have lost twice to Whiteford the last two seasons and beat Whiteford twice in 2014, meaning this could be only chapter one of two again for these rivals.
Others that caught my eye: FRIDAY Climax-Scotts (4-1) at Adrian Lenawee Christian (4-1), Tecumseh (3-2) at Pinckney (4-1), Clinton (3-2) at Petersburg-Summerfield (4-1), Adrian (3-2) at Ypsilanti Lincoln (3-2).
Southwest Corridor
Plainwell (4-1) at Edwardsburg (5-0), Friday
As noted earlier this season, Edwardsburg hasn’t lost a Wolverine B Conference game since 2012 (and now has 29 straight regular-season wins overall). But three teams have only one loss in the league this fall and are ready to pounce – and the Eddies face those three teams over the next three weeks. First up is Plainwell, followed by Three Rivers and then Vicksburg in Week 8. The Trojans have beaten Vicksburg and lost to Three Rivers so far, but given up only 33 points since falling to the Wildcats on opening night. Edwardsburg has given up only 34 points this season – and scored 290.
Others that caught my eye: FRIDAY Parchment (4-1) at Berrien Springs (4-1), Jackson Lumen Christi (4-1) at Coldwater (4-1), Schoolcraft (4-1) at Constantine (3-2), Paw Paw (3-2) at Vicksburg (4-1).
Upper Peninsula
Escanaba (4-1) at Menominee (4-1), Friday
This will be the 121st meeting between the Great Northern Conference rivals, and Menominee holds a 66-51-3 edge in the longtime rivalry. The Maroons swung the advantage their way with 18 straight wins over the Eskymos, including by 28-14 last year in the game that ended up deciding the league title. This will be Menominee’s first game against an in-state opponent after five versus Wisconsin teams to start the fall. It may be the Maroons’ toughest remaining before the playoffs; Escanaba’s lone loss was to much-improved Petoskey in Week 2.
Others that caught my eye: FRIDAY Hurley, Wis. (4-2) at Hancock (4-1), Calumet (3-2) at Iron River West Iron County (4-1), Negaunee (2-3) at Ishpeming (2-3), Norway (5-0) at Munising (3-2).
West Michigan
East Grand Rapids (5-0) at Grand Rapids Christian (5-0), Friday
The west side of the Lower Peninsula is loaded with outstanding matchups this weekend. But this one rises to the top as a rematch of last season’s decider in the Ottawa-Kent Conference Gold in addition to featuring one of the best rivalries in the Grand Rapids area. Christian and EGR rank third and fourth, respectively, in playoff point average among teams projected to play in Division 3. Christian also started 5-0 last year before falling to the Pioneers 28-7 in Week 6, and this time East Grand Rapids has been more dominating with two straight shutouts while giving up only 42 points total so far.
Others that caught my eye: FRIDAY Wyoming Kelloggsville (5-0) at Wyoming Godwin Heights (5-0), Remus Chippewa Hills (4-1) at Reed City (4-1), Rockford (3-2) at Grandville (4-1), Morley Stanwood (5-0) at Kent City (5-0).
8-Player
Deckerville (5-0) at Morrice (5-0), Friday
From a numbers standpoint, these North Central Thumb League Stars contenders are nearly even; both are 4-0 in league play, Deckerville outscoring its opponents 214-40 this season and Morrice by a 223-46 margin. But the Eagles are the team to beat in at least the Lower Peninsula until proven otherwise, with 16 straight regular-season wins and after finishing 8-player runner-up a year ago – when they also beat Morrice 46-6. That said, the Orioles handed Flint International Academy its first loss last week and should make this game much more even as well.
Others that caught my eye: FRIDAY Camden-Frontier (5-0) at Bellevue (5-0), Flint International Academy (4-1) at Lawrence (3-2), Ontonagon (3-1) at Stephenson (5-0), SATURDAY Suttons Bay (3-2) at Central Lake (5-0).
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PHOTO: Alma defenders wrap up a Birch Run ball carrier during a 21-10 win on opening night. (Click for more from HighSchoolSportsScene.com.)