Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
#TBT: Searching for The Hinker Bell
September 28, 2017
By Geoff Kimmerly
Second Half editor
Menominee will host Escanaba on Friday in the 121st meeting between two of the Upper Peninsula’s largest high schools and proudest football programs – but with the trophy celebrating the game still missing after it first disappeared more than half a century ago.
The two teams from 1948-1962 played for the The Hinker Bell, a locomotive bell that hasn’t been seen since 1963.
A decade ago, Escanaba Daily Press sports editor (and now Second Half correspondent) Denny Grall wrote about a newfound search for The Hinker Bell. But the mystery continues, and Grall’s story below tells of many of the twists and turns that to that point that had come in trying to locate it.
ESCANABA — Another search is underway to find the Hinker Bell.
The former locomotive bell went to the winner of the Escanaba-Menominee football game for about 15 years but has been missing for more than 40 years. It came from a locomotive owned by the Bay de Noquet Company and used on the LS&I Railroad that operated in Delta and Menominee counties.
The locomotive was built in 1906 by Baldwin Locomotive Works in Philadelphia and the bell was believed to have been cast in the railroad foundry, according to a 1953 newspaper clipping.
In 1948, one of the locomotive owners presented the bell to his friend, John Hinker of Menominee, an ardent sports fan who donated materials for the press box at Menominee’s Walton Blesch Field.
Hinker gave the bell to then Menominee coach Mickey McCormick and indicated proper use for the bell would be as an award for the gridiron rivalry.
Now Hinker’s great great nephew is trying to find the bell, which has not been seen since Escanaba’s current high school opened in 1963.
Tim Waters of Land O’ Lakes, Wis., who has launched the search, became interested by researching his family tree. “It is a big trophy (between 80 and 150 pounds by various estimates) and it is odd that it is missing,” Waters said in a recent telephone chat.
“One theory is that it is in somebody’s hunting camp or a home and they are using it as their own trophy,” said Waters.
“We have a pretty good investigation going on and all help is appreciated. If somebody does have it, we’re not looking to prosecute them. We’re just looking to get the darn thing back. Nobody will be in trouble.”
Waters refuted the old idea the bell was melted down. He has contacted numerous bell collectors, and they said a junk yard would have known it was worth a lot more than melted metal.
“The bell was not destroyed. We’ve come to that conclusion,” he said. “It was not put in a scrap yard.”
Waters contacted Coplan Iron and Metal of Escanaba and learned that bells were not melted or crushed and said the firm never accepted a bell with engravings matching the Hinker Bell.
Waters learned those businesses would sell them for the weight value to people who wanted them for yard ornaments/dinner bells, or to collectors.
“It is a treasure and it needs to be found,” said Waters.
Waters said the last known photo of the bell was with then EHS football coach Al Sigman and Esky players John Fisher and Phil Davidson in 1960. Escanaba beat Menominee from 1959-63 but could not find the bell in 1964 when the Maroons won. No one he has talked to remembers seeing the bell present at the first three games during the tenure of coach Jerry Cvengros.
The current Escanaba High School opened in 1963 and Bay de Noc Community College then occupied the old facility, which has since been demolished.
“Records indicate there was no report (of a missing bell) filed by Escanaba school district to the police department,” Waters said.
“The Hinker Bell is part of U.P. Michigan’s history, as is football and the railroads,” Waters said. “The people of Escanaba and Menominee deserve to have this trophy returned to their high schools.”
Waters, who has never seen an Escanaba or Menominee football game but is planning to rectify that omission this season, is hoping students at the two schools will join in the treasure hunt and talk about it with their parents and grandparents.
He has already contacted EHS athletic director Rob Ryan, who plans to thoroughly search the school basement.
He would like to find a photo of the bell to help collectors in their search. “Each bell was for a special locomotive,” said Waters.
“If they have a good picture we can pass it around and say we are looking for this bell. If they can pinpoint what this bell was on, they can help get the word out.”
He has also extended the search to the website at upfootball.com, which has generated interest but no bell. “If the bell is in the area still today, I don’t think it will take long to surface,” he said.
“If we don’t find this bell, we are going to try to make up a replacement as close as possible if the two schools are interested in that,” he said.
Waters is hoping that real estate agents, postal workers, delivery personnel, construction workers, etc., may have seen the bell during their travels and can help retrieve it.