Carlson's 'Power-Spread' Piling Up Points Despite Missing Leading Rusher
By
Doug Donnelly
Special for MHSAA.com
October 2, 2024
In Johnny Cash’s song “One Piece at a Time,” the main character collects car parts over the years to build a one-of-a-kind automobile.
At the end of the song, he’s asked what model it is. That’s where he runs into trouble.
“Well, it’s a ’49, ’50, ’51, ’52 …” Cash sings.
That automobile is a lot like the offense that has Gibraltar Carlson’s football team off to a 5-0 start.
“We pride ourselves in running the football here,” third-year head coach Jason Gendron said. “That is our identity. We play power football.”
That’s not the full story, however.
“We are multi-set, really,” Gendron said. “We have Wing-T principles, but we are a spread, Wing-T team that can go tight formations with two tight ends and three running backs. We also can go spread and run some run-pass option things. We also like to run counter off that.
“At the end of the day, power football is where we like to be. We can run that out of multiple sets. Everything we do is based off power.”
Marauders quarterback Joe Krolak agrees. Sort of.
“It’s power-spread,” Krolak said. “It’s hard to describe. We can go under center, or we can go spread.”
No matter what you call it, the Marauders’ offense is clicking in all gears. Carlson is averaging a two-point conversion shy of 50 points a game in their 5-0 start.
That Carlson is having success is not surprising or anything new. The Marauders have won four straight Downriver League championships and have made the playoffs seven years running. The surprising piece this season is they have done it without Division I college recruit Izaiah Wright, the junior running back who rushed for 1,965 yards and 31 touchdowns as a sophomore in leading Carlson to a 10-2 record.
Wright played in Week 1. But on the first offensive series of the game in Week 2, he went down with an ankle injury and hasn’t played since.
“It’s been a slow recovery,” Gendron said. “He’s been week-to-week. He’s getting closer. I do think he’ll play again this year, but I don’t know if he will be 100 percent this year.”
In his place, the Marauders were sharing carries among multiple backs until last week when junior Avery Ortiz got the full workload. He responded with 200 yards rushing and multiple touchdowns.
Gendron said he and the Carlson coaches saw the potential in Ortiz.
“Avery has been the running back who has emerged,” Gendron said. “We feel Avery is one of the best backs in our conference and southeast Michigan.”
Ortiz has been Wright’s backup for a couple of seasons. Last year Gendron asked Ortiz about changing positions to get him on the field, and he started playing safety. This season, with Wright out, Ortiz found himself on the offensive side of the ball again.
“He has great vision and is really good on his cuts,” Gendron said. “Avery is a running back at heart. He’s always wanted to be the running back here, but you have a kid in front of him who is a Division I player who beat him out. That’s just the way it goes. At least he was humble enough to accept that and find another place to play. For him to get that back, seize the moment and run with it, is the credit to the type of kid he is.”
Krolak said the offense hasn’t skipped a beat with Ortiz as the featured back.
“Everybody knows in this program it’s next man up,” Krolak said. “We have a lot of athletes in this program who can do the same things he can do. Avery has really stepped up big. He’s looking phenomenal. He’s a great running back and has carried us through this.”
Gendron called Krolak the team’s first-half MVP. Krolak has completed 44 of 62 passes for 669 yards and six touchdowns and rushed for another 406 yards and nine touchdowns.
“Joe is a very dangerous runner and has gotten better at throwing,” Gendron said. “He’s a dual-threat quarterback. You can’t just key on Izaiah or Avery. You have to have eyes on Joe. He’s been the player of the year for us without question. He’s leading us and doing everything I’ve asked him to do at the position. He’s having a great year.”
Krolak, a senior, said he was ready for his number to be called more with Wright out.
“I knew I would get the ball more,” Krolak said. “Coach told me I was going to run the ball more and throw it around, and I was completely ready for it.”
Carlson has several more weapons, including tight end Drew Sikora and receivers Brendan Stanley and Landon Vida. Everything starts up front, however.
“I tell our offensive line that they are the most important position group on the field, both our offensive and defensive lines,” Gendron said. “They have bought in and embraced that and the fact that we want to be a power, smash-mouth football team.”
Carlson’s been pretty good on defense, too, giving up just six touchdowns all season.
Gendron is a Monroe Jefferson graduate who played for Marc Cisco, who retired after 47 years coaching the Bears. That’s where Gendron learned the fundamentals of the game and about power football.
“It works,” Gendron said. “It worked back then for Marc, and it works for us. It’s good football. I believe in it. The kids buy into it. There’s nothing better from an offensive standpoint when you can get three yards at will and you can call the play again and it works.”
The current offense is a mix of Gendron’s years playing at Jefferson and schematic strategies incorporated by Dan Kalbfleisch, the Carlson athletic director and assistant football coach.
“We’ve blended Dan’s experience with his spread concepts and the things I value about offensive football – the ground and pound, power football concepts – into one offense. Dan brings the pre-snap, tempo, no-huddle offense with motion and getting guys into space. That’s what you see. We both believe in running the football.”
Carlson has some tough games ahead, but Gendron is pleased with how the season is shaping up. With a little luck, they might get Wright back in time for a playoff run.
“We are on schedule right now,” he said. “Our guys have done what they need to do at this point. We take things one week at a time. Trenton is on the clock right now.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Gibraltar Carlson quarterback Joe Krolak considers his best option during last week’s win over Southgate Anderson. (Middle) Carlson coach Jason Gendron pumps up his team during a practice. (Below) The Marauders’ Avery Ortiz drags a defender downfield. (Game photos by Kim Britt; practice photo by Niles Kruger/Monroe News.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
2025 Made In Michigan
July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report
PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)