Community Backs Maple Valley's Surge
August 13, 2015
By Geoff Kimmerly
Second Half editor
VERMONTVILLE – It’s almost with disbelief that first-year coach Marty Martin considers the recent history of his once-feared Maple Valley football program.
“It’s been nine years since we’ve had a winning season,” said Martin, who was part of the team’s first outright league title as a senior in 1983. “It gives me goose bumps to think about that.”
But he’s had similar reactions to the outpouring of neighborly support his program has received as it works to start a revival.
Members of the community, made up of about 3,500 residents, have donated $46,000 to go with $15,000 allocated by Maple Valley's school board for the purchase of new equipment that will be used this fall. Some was necessary to fit an influx of players, but the additional funds allowed the program to update and replace some of its older gear as well.
Confidence. Comfort. Swagger. The players anticipate a little more of all three when Maple Valley opens against Fowler on Aug. 28 outfitted in new uniforms over new shoulder pads and with new helmets topping them off.
Those good feelings come with heightened expectations, of course – which are welcomed by a program that made the playoffs seven of eight seasons and played in an MHSAA Final during the stretch preceding its recent struggles.
“It’s coming back. You can feel it,” Maple Valley senior Isiah Garn said. “On the field, the coaches are expecting more … not letting you short yourself. And the community is jumping in on us; there is so much support there. Everyone wants us to be a success again.”
Dressed to impress
Martin is deeply rooted in the school. His father was a 1953 graduate of the former Vermontville High and started middle school basketball and football and summer league baseball programs in the community before also coaching at the new Maple Valley High School after it opened in 1963. Marty played football for Dan Watson on the Maple Valley varsity after playing junior varsity for Guenther Mittelstaedt, who followed Watson and led the varsity to a 173-70 record over 24 seasons through 2008.
After playing two years of baseball in junior college, Martin came back to the community to work as a postal worker and coach, and under Mittelstaedt helped the Lions to their first playoff appearance, in 1987. He remained on Mittelstaedt’s staff through 2000, then coached a year at Battle Creek St. Philip, four years at Battle Creek Lakeview where he also taught after earning his degree, then with Mittelstaedt again for two years at Lakeview in Montcalm County.
Martin returned to teach at Maple Valley a year ago and became only the third varsity football coach in 30 years during this offseason.
Maple Valley is a little different place than even a decade ago. The school’s enrollment briefly passed 500 during the 2007-08 school year but fell to just over 370 students as of this spring – and Martin said there are fewer than 70 seniors in this fall’s class. The community’s economics also have changed, he added, with fewer families farming or enjoying jobs with General Motors in Lansing or Kellogg in Battle Creek.
Near the top of his to-do list was simply getting more players back into the program. Maple Valley had 40 last year, which at least worked for the amount of equipment the school had in stock.
But 69 students signed up to play this fall and 54 ended up at practice this week – good news, except for the helmet supply.
In addition to new helmets to outfit the new players, Martin also surmised eight more would need to be replaced at the end of this season, followed by 12 more needed after 2016 and 13 after 2017.
Instead, Martin began investigating if his program could get a better price by replacing the entire supply in bulk. After considering two helmets, he worked with his Riddell representative to get a deal on the helmets that included discounts on shoulder and girdle pads as well. The school board responded with its contribution – and then the community came on strong to help the rest of the way.
Martin was called out of class one day to receive a $5,000 check. Then came $1,500 from one family and $3,500 from another. He was at a graduation open house this spring when someone placed a $1,000 check in front of him. Longtime residents, some retired, gave $100; some who had graduated from Vermontville High or the other former school in Nashville, donated a few hundred as well.
Martin’s team spent parts of the summer (and will this Saturday as well) providing muscle to local service projects, but he’s never asked the community for financial help for the program. It just made sense to provide, said 1992 grad and former player and assistant coach Paul Adrianson, whose local business Hickey Electric was among the first to contribute.
“We want people to see the game of football doesn’t just necessarily survive. We think it can thrive if you put safety first or good fundamental education on it,” Adrianson said. “It can be a great sport for our future. … We really feel that if we get all behind and lead as a district and doing safety first, we think that’s going to set a positive trend for the game of football.”
Safety first
Maple Valley is one of 70 high schools statewide taking part in a pilot sideline concussion testing program sponsored this school year by the MHSAA. The Lions will work with XLNTbrain Sport, which incorporates baseline testing done at the start of the season to assist in return-to-play decisions after possible head injuries at practices and during games.
In addition, the Riddell SpeedFlex helmets Maple Valley purchased include the InSite Impact Response System, a series of sensors that alert sideline staff after a player’s helmet sustains what is considered a significant impact. That player will then be evaluated by training staff; Maple Valley also has a trainer this fall for the first time in 15 years, Martin said.
“That was our initial thing. We want our kids to be the safest kids,” Martin said. “We want to be one of those leaders; we want to get this district, this community, out front so everyone in the state of Michigan and the United States knows in this area that people care about their kids to the extent they’re willing to invest $27,000 in purchasing helmets.”
The helmets require reconditioning each offseason and new batteries for the InSite sensors – to the tune of $2,200. But another donor stepped in with $22,000 – enough to keep the new helmets ready to wear for a decade.
“This community identifies with this football team,” Martin said. “So they were ready for a change, and they were looking for this opportunity. I’m very blessed and humbled to think they’re showing trust in my leadership and my coaching staff and in the fact we can turn things around.”
His players have heard the stories of successes past, some before they were born. They’ll try to extend the “look good, feel good” cliché into their play on the field this fall as they work to write a restart into Maple Valley’s winning history that goes with the other renovation projects that are popping up at the school and on its grounds.
“I think there’s going to be tons of people coming out,” senior Brock Weiler said. “It’s the new coach, everything getting re-done in the school. I think the pride’s coming back.”
PHOTOS: (Top) Maple Valley huddles during offensive drills at Wednesday afternoon’s practice. (Middle) Coach Marty Martin leads the Lions through agility work. (Below) Maple Valley will wear new helmets this fall thanks in part to community donations.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)