Everyone Knows Riverview's ID: Pirates Bringing Full House with Powerful T
By
Doug Donnelly
Special for MHSAA.com
September 5, 2024
Several years ago, Riverview football coach Derek McLaughlin was talking to a colleague about his football team when something he said struck a chord.
“I was talking to a coach that I had coached against when I was struggling, and he said something to the effect of we didn’t have an identity,” McLaughlin said.
Those days are long gone.
The Pirates and their full-house T rushing attack have become one of the most identifiable football programs in southeast Michigan. They have won or shared four straight Huron League titles, haven’t lost more than three games in a season since 2015 and are hoping for an eighth-straight playoff appearance this year.
McLaughlin said he learned by making mistakes.
“We really like the full-house T, and we went all in,” he said. “It wasn’t good the first year. It wasn’t good at all. We’ve gotten better coaching it. There is still stuff that we need to learn, but that’s what we are. We have an identity. “
Riverview has built its team around the full-house T. Opponents know what they are going to face – they just have to line up and defend it. The deeper the Pirates go into running the same system year-after-year, the harder it seems to stop.
“The kids come into our program or to the varsity and have a basic idea of what they need to do,” McLaughlin said. “It comes down to technique. You can hone in on your craft and get more reps. That’s the mindset that we have. It doesn’t always go perfectly. There are things you must do to get better.”
McLaughlin feels with the offense being so consistent from week-to-week and year-to-year, the coaches can spend more time in practice on teaching technique and, more importantly, focusing on defense.
“You really don’t get the kids that long during a day,” he said. “We try to be consistent with our reps. We are all about limiting the mistakes.”
The Pirates have a host of returning players from last season’s 9-2 team that lost in the second round of the playoffs, including leading rusher Ian Adams, who ran for more than 1,500 yards and was one of the top tacklers on the team.
In the season opener against Detroit Renaissance, Adams carried the ball only four times but had 136 yards and two touchdowns. Another back, Nathan Pinkava, also had two touchdowns and more than 100 yards rushing.
Pinkava is one of the four team captains this season along with center/defensive lineman Garrett Timmerman, quarterback and safety Lucas Thompson, and linebacker and tight end Chris Sarnacki.
When the team voted to select them during the preseason, Timmerman was nearly unanimous.
“He’s a great kid who works really hard,” McLaughlin said.
There are 47 players total. Several will get a chance to carry the ball at some point.
“A lot of different backs carry the ball,” McLaughlin said. “In our offense, we’re trying to hide the ball and those four guys in the backfield all get touches at one time or another. We have plays for each of them in the system. There’s a fairly good distribution of who gets the ball.”
McLaughlin is 77-24 in 10 seasons at Riverview. In 2017 and 2022, the Pirates reached the MHSAA Semifinals.
The 2017 team rebounded from a 2-7 season the year before with a remarkable turnaround of nine wins.
As the Pirates’ legend grows, opponents tend to circle the Riverview game on their schedule. Everyone wants to knock off the team on top of the mountain.
“Because of the success we have had – a lot of teams will come to play against us,” McLaughlin said. “They play us tough. We must be ready each week. Some of these kids have never played varsity before, and they do not quite understand yet that every week is a rivalry game. We get the kitchen sink thrown at us. It is great. I think our league prepares us well.”
Monroe St. Mary Catholic Central coach Adam Kipf is one of the league coaches who has to prepare every season for Riverview’s full-house T.
“I have a lot of respect for Coach McLaughlin,” Kipf said. “He does things the right way and demands a lot of his players. We know that when we play them, the pads are strapped tight and to be ready for a long, physical game. I think their style of play reflects him as a leader. It's nothing flashy, just hard-nosed football, gritty football, which resonates with those kids and the Riverview community.”
Riverview went 9-2 last season and shared the league title with Carleton Airport. The Jets defeated Riverview in Week 2, stopping Riverview’s 22-game Huron League win streak.
McLaughlin is not out for revenge this week when Riverview hosts Airport to start the conference schedule.
“None of that matters when you start a new year,” he said. “Nothing you’ve done in the past really matters. You have to make a difference now.
“It starts in the offseason and goes on through the summer. That is what we preach to the kids. It doesn’t make any difference if you had a bad season the year before or a great season the year before; you have to come to work. You have to make yourself better physically and be prepared.
“We focus entirely on one game at a time. That’s how we are always going to do it as long as I’m here.”
It’s an identity thing.
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Riverview’s Nathan Pinkava carries the ball and eludes a Monroe St. Mary Catholic Central defender during their 2023 matchup. (Middle) Pirates coach Derek McLaughlin shares a moment with his team. (Below) Ian Adams (15) attempts to break a tackle. (Pinkava photo by Stephanie Hawkins; McLaughlin and Adams photos courtesy of the Riverview athletic department.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)