Farnums Taking Lead as Young Shores Navigates Way Among D2 Elite
By
Tom Kendra
Special for MHSAA.com
October 5, 2022
Dahmir Farnum takes his role as a captain on the Muskegon Mona Shores football team VERY seriously.
“As a captain, my teammates are following my energy, so every time I touch the ball I’m trying to score a touchdown,” said Dahmir, who is averaging 120 rushing yards per game, despite playing less than a half in three this fall.
He nearly achieved his goal Sept. 23 against visiting Grand Rapids Union, scoring four touchdowns on his first five carries (all in the first quarter) in a 64-14 victory.
While Dahmir was running wild in that game, his brother – fellow senior Ke’Waun Farnum – was equally dominant in that same first quarter on defense with two interceptions, the second one going for a pick-six.
“It’s a blessing to have two kids who are not only great athletes, but unselfish teammates and hard-workers,” said 12th-year Mona Shores coach Matt Koziak. “Their roles have been elevated on both sides of the ball this year. They almost never come off the field.”
The Farnums have brought stability and leadership to the young Sailors, who are breaking in new sophomore quarterback Jonathan Pittman as well as many new faces on the offensive and defensive lines.
Mona Shores, 5-1 and ranked No. 3 in Division 2, has been dominant in every game this fall – except for the final 16 minutes against undefeated Rockford, when the host Rams rallied from a 27-7 deficit for 24 straight points in a 31-27 win.
“We have to keep that high level of play for four quarters and not take our foot off of the pedal,” explained Ke’Waun.
The Sailors appear to have learned their lesson, impressively defeating quality opponents the past two weeks. Against Union, the offense took center stage, scoring 43 points in the first quarter. Last week at Zeeland West, Shores allowed a long touchdown drive on the opening possession, then completely shut down the Dux’ wing-T the rest of the night in a 34-6 win.
The Farnum brothers showed their versatility and strength in that win at Zeeland West, which was undefeated and ranked No. 4 in Division 3 at the time. Dahmir, who plays outside linebacker, was moved inside due to an injury, and Ke’Waun was shifted from cornerback to his brother’s outside backer spot.
“They both played lights-out,” explained Koziak, who works primarily with the offense along with offensive coordinator Aaron James, while Dave Check is the defensive coordinator. “People talk about their speed all the time, but they are both big-time weight room kids who are very strong. They proved against Zeeland West that they are both willing to do anything that we ask them to help our team win.”
Dahmir (5-foot-9, 200 pounds), who Koziak calls the best running back he has coached in 12 years at Shores, has carried 66 times for 715 yards, an average of 10.8 yards per carry, with 12 touchdowns. He also has 21 tackles and one sack.
Ke’Waun (5-9, 175), who Koziak ranks as one of the best cover cornerbacks he’s had at Shores, has 10 receptions for 177 yards and three TDs from his slot receiver position. He also has two rushing touchdowns and returns punts and kickoffs. On defense, he has 11 tackles and two interceptions.
“They are two totally different players,” explained Koziak. “It is unbelievable, as a coach, to have two brothers like these two who give you so much. They do whatever we ask them to do.”
The Farnums are both three-year starters who played key roles as sophomores during the Sailors’ undefeated 2020 season, which culminated with a 25-19 win over Warren De La Salle Collegiate for their second-consecutive Division 2 championship. That season was particularly special, as Dahmir and Ke’Waun played on the same team with their older brother, Elijah.
Last season was disappointing, at least by Mona Shores’ current lofty standards, as the defense allowed too many big plays and 40-plus points in losses to Detroit Martin Luther King, Muskegon and Caledonia. The Sailors’ season ended with that defeat against Caledonia in a Division 2 District Final.
“I was out for that (Caledonia) game with COVID, and it was a helpless feeling watching them take it to us,” said Ke’Waun. “We started getting ready for this year as soon as that game was over.”
Shores hosts Zeeland East this week, then closes the regular season on the road with crosstown rivalry games against resurgent Muskegon Reeths-Puffer (5-1) and Muskegon (4-2).
Dahmir is the more vocal of the two brothers, while Ke’Waun keeps to himself and leads more by example.
Both are considered Division II college football prospects – Dahmir as a running back and Ke’Waun as a cornerback. They know it is a possibility that they could end up at the same college, but chances are their many years of playing on the same team – going all the way back to elementary youth football – will likely be coming to an end next month.
“I love everything about high school football, including being able to play with my brother,” said Dahmir, who goes to Buffalo Wild Wings with his brother and their father, Willie Farnum, after every game. “We are very close and we are very competitive. We are going to enjoy every minute that we get playing together.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTO Mona Shores senior Ke'Waun Farnum, left, celebrates his first-quarter interception against Grand Rapids Union on Sept. 23, along with his brother, Dahmir Farnum. (Photo by Eric Sturr, courtesy of the Local Sports Journal.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)