Ford Swaps Frustration for Focus
October 24, 2017
By Tim Robinson
Special for Second Half
Midway through the 2016 season, Marcus Ford was frustrated.
He was on the Pinckney football team, but not playing much.
A big part of that was due to his size — 6-foot-5 and over 400 pounds — but then-defensive coordinator Rod Beaton sensed there was more.
“We feel that we coach very hard,” said Beaton, now Pinckney’s head coach. “We’re very aggressive (on the varsity), and sometimes it’s an adjustment for juniors to understand that when they come out here, there’s expectations.
“There were a couple times where Marcus was questioning … whether football was for him.”
“I didn’t want to be there,” Ford said. “I thought, ‘This is stupid. Why am I here so late?’”
And then came a change.
“It came to a point where he went home and took a day off to re-gather himself,” Beaton said. “Marcus came back and he said to me, ‘Coach, I really want to be a part of things here.’”
And Ford did more than that.
He grew from a young man who bristled when his coaches pointed out mistakes to one who doesn’t react as if it were a personal attack, from an overweight kid who admits he was on his way to weighing 600 pounds to a big kid who is a key part of Livingston County’s most successful football team as a senior.
He rarely comes out of games, his coach says, and the quiet giant who rarely interacted with his teammates has transformed into a happy, smiling kid who dishes out and takes teasing from them.
It’s a story of transformation that only football could have done for Marcus Ford, who couldn’t play youth football because of his size and whose options for high school athletics seemed limited to football for the same reason.
“I may sound a little clichéd and corny,” Beaton said, “but I think this is why every single coach in America coaches football, to watch the development of a young man, from freshman to sophomore to junior and to see what football has done for him.”
How did Ford do it?
He turned his mental approach 180 degrees and made drastic changes to his diet and work ethic.
One clue came in looking at Pinckney’s roster from 2016 compared to 2017. Last year, Ford was listed at 380, which was about 40 pounds less than his actual weight.
This year, he’s listed at 405, which is a dozen pounds more than what he weighs now.
Last year, he played mostly in mop-up roles.
This year, he is a starter on defense, regularly occupying two blockers at a time, which in turn frees linebackers Cauy Hendee and Levi Collins to make tackles.
“I can play a lot longer,” he said. “I was tired when we were out there, but we don’t believe in the word ‘tired.’ We prefer ‘winded.’ We just need to catch our breath. So I get ‘winded’ a lot less.”
The first thing Marcus decided to change was his diet, and he got his cues by looking in the mirror.
“I didn’t like the muffin cap that was hanging down,” he said. “I didn’t like my stomach hanging over. ... I thought, ‘I don’t what to have a heart attack at age 25.’ I was doing ‘diets,’ per se, but eventually I thought, ‘This is stupid. Cut out pop and eat better,’ And I did.
“The only thing I would eat that was green was green beans, and they had to be made a certain way,” he said. “Now, I’m more like ‘this is somewhat appetizing. Let me try that.’ I don’t eat candy bars anymore. I don’t eat ice cream when my family does. I drink a lot less milk than I used to, and I drink more water.”
Pinckney offensive coordinator Cody Patton noticed.
“His mom came to me about getting a weight plan, and he stuck with it,” Patton said. “They can only do so much in the weight room. When they leave, there’s not much you can control what they put into their bodies.”
But Ford also changed his mindset about football and being coached.
“His first real commitment was ninth-grade high school football, and it was a big adjustment for him,” Beaton said. “We knew there would be days where he might be a little confrontational, there may be some days where he goes through the motions.”
But after that midseason meeting last year, Ford redoubled his efforts in practice and in the offseason.
The first hint that he was a different player came in June, when Ford earned the team’s first bone helmet sticker of the season for effort in a drill.
“It was our first pursuit drill,” Beaton said. “We go four downs, and those kids have to sprint. There’s no exception. Marcus stepped to his gap, made his reads, flew to the football and didn’t say a word, every single time. He did it four times in a row. It really set the stage. I could tell he was wanting do to things right this year.
“When you see a 6-5, 400-pound kid moving with effort and tenacity, you sit there and go, ‘That young man can help us.’”
And so he has.
As a result, Marcus Ford is part of a Pinckney defense that has lifted the Pirates to an 8-1 regular-season record and shared Southeastern Conference White championship. He has transformed from a player who had little stamina to one who can go from opening kickoff to final horn.
“He can play a whole football game,” Beaton said. “He can go through a whole practice. One of the challenges we were talking about in the offseason is he has to put his body and mind in a position to not come off the field.”
That moment came on a warm night early in the season.
“We were in a huddle at Chelsea, and it was late,” Beaton recalled. “He’s drenched in sweat, and I said, ‘Marcus, you need a breather?’ And he said, ‘No, coach. I’m ready.’ That’s pretty cool.”
Asked his ideal weight, Ford said, “I would like to be at 250 if I could,” then laughs. His bone structure is such that at his height, he would be almost gaunt at 250. “I would settle for 340. That’s the dream within a dream goal.”
Next year, he plans to attend college.
“I want to go into bartending or being a head chef, or get a business degree,” he said. “One other choice is going to a police academy. As long as I can run a mile within 15 minutes, I should be good.”
There’s no reason, now, to think he couldn’t accomplish that.
He got his first sack against Dexter.
‘I grabbed him and rolled him over on top of me,” Marcus said. “I would have liked to have landed on him, but I got him down in the backfield. It’s good.”
And football now is fun.
“A lot more fun,” he said.
“Marcus made a concerted effort to our strength and agility program,” Beaton said. “It wasn’t two days at a time, then not be there five or six days. Marcus was there. He would stay after everyone had left and get some extra lifts in or do some extra work to make sure he was putting himself in a (good) position.
“He said, ‘Coach, I want to be your starting nose (tackle).’ The first day of June camp, he ran out to the nose tackle, and we haven’t looked back.”
PHOTO: (Top) A pair of Pinckney blockers try to contain nose tackle Marcus Ford during a practice this season. (Middle) Ford breaks free to get an arm on a ball carrier. (Photos by Tim Robinson.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)