Haslett Saving Big Hits for Game Time
August 16, 2016
By Geoff Kimmerly
Second Half editor
HASLETT – The sound of cleats on pavement. He and his teammates, hand in hand, walking toward the field together minutes before kickoff. Manowar’s “Heart of Steel” ringing in their ears from a few minutes before.
Justin Kuchnicki gave himself goose bumps Monday describing Haslett’s weekly pregame ritual, which the senior lineman will take part in again beginning Aug. 26 when the Vikings open this season against Remus Chippewa Hills.
They’ll certainly be revved up – and especially to lay some big hits after saving them up during three weeks of non-collision practices.
Haslett has one of the most successful football programs in the Lansing area, with two trips to MHSAA championship games and 14 playoff appearances total over the last 18 seasons. The Vikings finished 6-4 a year ago against a schedule featuring four eventual playoff teams.
The program also might be the first in all of Michigan high school football to fully eliminate full-speed hitting at practice, something Haslett has moved toward over the last few seasons before longtime coach Charlie Otlewski decided to knock it out of his practice plans completely this fall in large part to keep his players healthier for when it matters most.
“It gives you the edge when it gets to game day. You practice all week and you’re not really hitting or doing anything like that, and you get to game day … and everyone’s ready to just go out there and fly around and make plays,” Kuchnicki said. “You’re not really worried about kinks and stuff in your body that you’d have from practices, so you just go out there and lay it on the line.”
Friday was the first day Michigan high school players were allowed to practice in full pads. Storms drenched mid-Michigan that afternoon, so Haslett’s first day in full gear was Monday. And from a distance, it sounded like any other full-contact practice with the normal hoots and hollers and smacking of pads.
But on closer look, it was anything but. Lineman worked against blocking dummies on a sled or teammates holding hand pads. When the offense came together to run plays, linemen blocked against overturned plastic trash barrels. On the opposite end of the field, subvarsity players worked on defensive pursuit angles but again without hitting. Under a set of uprights laid an old gymnastics mat used to soften the fall during tackling drills, which players again did against standup dummies instead of their teammates.
Reducing collisions – that is, live, game-speed, player-vs.-player hitting – remains the focus of most conversations on health and safety in football. Much of the discussion is centered on reducing concussions, and MHSAA rules changes that took effect beginning with the 2014 season limit teams to one practice per day during the preseason (when teams frequently practice twice) where collisions can take place. During the regular season, teams can have collisions during practice only two days per week.
Otlewski – who formerly coached St. Ignace from 1990-93 before taking over at Haslett in 1994 – said his practices used to follow what could be considered a traditional after-school plan: individual position drills for an hour or more followed by 11-on-11 full contact team practice for 30-40 minutes, twice a week.
But a handful of reasons, chiefly the desire to avoid injuries, started his program on a different path five years ago.
“Nobody wants injuries, but you surely don’t want them in practice. Then the concussion thing started to happen. (But) we didn’t do it because of concussions; we did it because of general overall injuries,” Otlewski said.
“If we lose a guy in Thursday’s scrimmage, or next Thursday in a game, OK, that’s football. But what we don’t want to do is lose someone in practice, because that seems unnecessary.”
The initial changes Haslett began to make to practices that fall of 2011 became drastic two years later, when he and his staff went to a different practice model completely. The Vikings now break every practice into 10-minute sessions alternating between team time and position drills, so position coaches can work with players individually before and after seeing how they perform when all 11 are running plays together.
This new breakdown brought the amount of player-on-player contact at practice down significantly as much more time was dedicated to learning proper footwork, blocking and tackling techniques and other fundamentals. Players on Monday worked at 50-percent speed, at most, against teammates either in front of them and also not moving at game speed, or against others holding pads and dummies.
The last two seasons, the only full-contact session during practices came during preparation for goalline situations; Otlewski and his staff decided to eliminate those this fall as well.
“We’re OK with a certain level (of contact). But we never want to go on the ground; we always want to stay up,” he said. “We want to go fast enough so where we have to use the perfect technique to get there footwork-wise. But we’re trying to eliminate the physicality part.”
To be clear, eliminating all collisions/contact is not required by the MHSAA. And there are probably more than a few in the coaching fraternity who would think Haslett is making a massive mistake.
But the Vikings’ no-contact strategy follows a way of thinking made popular in part by coaches like Dartmouth College’s Buddy Teevens, whose team hasn’t tackled during practices in six years. The Ivy League as a whole adopted a policy of no tackling in practice for the regular season beginning this fall.
Otlewski said teaching to tackle without contact allows his players to practice the same technique-building drills during four-player offseason workouts, his team’s no-pads summer camp and then while wearing pads during the season. His defense doesn’t face a live offense during the week, but he doesn’t think his players lose out because they can gain just as much from watching film and working on pursuit angles and recognizing formations. Same goes for his offense, which can still practice skill work and the passing game full-speed while lineman go half-speed working on footwork and blocking technique.
And he sees 37 players on his varsity roster, with that total remaining consistent over the last many seasons – while three opponents on this year’s schedule don’t have junior varsities and a fourth won’t field a freshman team.
His players three seasons ago didn’t really like the idea of not hitting in practice at first. But they’ve since bought in. He hasn’t heard a ton from parents either way; but he taught a class on football for local moms over the winter, and they seemed to like the idea as well.
“On one hand, I’m a little apprehensive,” Otlewski said. “OK, we haven’t gone full go. Is there a difference all of a sudden when it’s live Thursday against (Grand Rapids) Christian? Are we going to be up to speed?
“I think I still worry about that a little bit. But once we get into it, it’s fine.”
Kuchnicki is just as confident. Contact doesn’t bother this guy. He’s 6-foot-6 and in the neighborhood of 320 pounds. Sure, he’d love to have one contact practice this year so he and his teammates can back up some of the trash-talking they do to each other on the field.
But he’s fine with saving his biggest hits for opponents – and especially those who might think Haslett won’t be prepared for a physical game.
“They’d probably think we’re soft,” Kuchnicki said. “But when it comes game day, they change their minds instantly. I’ll tell you that.”
Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in Jan. 2012. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.
PHOTOS: (Top) Haslett lineman work on blocking during Monday's practice. (Middle) Vikings coach Charlie Otlewski instructs his players on one of the team's blocking schemes. (Below) Backs work on the option with barrels serving as the defensive front.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)