Inside Selection Sunday: Mapnalysis '17
October 22, 2017
By Geoff Kimmerly
Special for Second Half
We haven’t had Michigan high school football teams travel by boat to their playoff games, nor fly like the birds over places like Saginaw Bay and the northern stretch of Lake Michigan.
But phrases like “use the lake” and “follow the highway” dominated this year’s playoff mapping process, which once again saw members of the MHSAA staff and representatives of the Michigan High School Football Coaches Association draw into Districts and Regionals nearly 300 dots for our 10-division tournament that kicks off this weekend.
At the end of Saturday – around 9:48 p.m., to be nearly exact – there were 223 automatic qualifiers for the 256-team 11-player tournament, plus 32 for 8-player. By midnight, we had our entire playoff field more or less figured. Sunday at the MHSAA started before sunrise with double, triple and quadruple-checking, before a committee of 12 met to draw the tournament, go over all of each other’s work again, and then get everything ready to be presented online at MHSAA.com and broadcast across the state Sunday night on FOX Sports Detroit.
So much more than that goes into the football playoffs, of course. Athletic directors are scheduling games years in advance, and we start loading schedules into our system in late April. We monitor every game played every week by 614 Michigan varsity teams, plus this season 48 of our schools’ non-Michigan opponents located in five states and Ontario. Now we’re on to lining up everything that will come with the next five weeks of games including assigning officials, gathering potential Semifinal hosts and continuing our work with Northern Michigan University and Ford Field’s staffs to prepare for the 8 and 11-player Finals.
But we’re also the first to say that all of that is background noise to what we all look forward to most – five weeks of the best games our state has to offer again this fall.
As we’ve done the past six seasons, we’re explaining below our most difficult decisions in placing 288 playoff qualifiers in this Mapnalysis 2017 breakdown. For those familiar with our playoff selection process, or who have read this report in the past and don’t want a refresher on how we do what we do, skip the next section and go directly to the “Observations & Answers: 2017.” For the rest, what follows is an explanation of how we selected the playoff pairings during the morning hours Sunday, followed by how we made some of the toughest decisions plus a few thoughts on the breakdown of the field. Go to this page on MHSAA.com to see the pairings in full.
Ground Rules
Our past: The MHSAA 11-player playoff structure – with 256 teams in eight divisions, and six wins equaling an automatic berth (or five wins for teams playing eight or fewer games) – debuted in 1999. An 8-player tournament was added in 2011, resulting in nine champions total each season. This fall, a second division of 8-player football was introduced, and we will celebrate 10 champions for the first time.
The first playoffs were conducted in 1975 with four champions. Four more football classes were added in 1990 for a total of eight champions each fall. Through 1998, only 128 teams made the postseason, based on their playoff point averages within regions (four for each class) that were drawn before the beginning of the season. The drawing of Districts and Regionals after the end of the regular season did not begin until the most recent 11-player playoff expansion.
In early years of the current process, lines were drawn by hand. Dots representing qualifying schools were pasted on maps, one map for each division, and those maps were then covered by plastic sheets. Districts and Regionals literally were drawn with dry-erase markers.
Our present: After a late Saturday night tracking scores, we file in Sunday morning for a final round of gathering results we may still need (which can include making a few early a.m. calls to athletic directors and coaches). Re-checking and triple-checking of enrollments, what schools played in co-ops and opted to play as a higher class start a week in advance, and more numbers are crunched Sunday morning as the fields are set.
As noted above, this season there were 223 automatic qualifiers for the 11-player field by win total with the final 33 at-large qualifiers then selected, by playoff-point average, one from each class in order (A, B, C, D) until the field was filled. There were only five Class D additional qualifiers with 5-4 or 4-4 (playing eight games) records from which we could choose – so after those five we added 10 teams from Class A and nine each from Class B and Class C.
Those 256 11-player teams are then split into eight equal divisions based on enrollment, and their locations are marked on digital maps that are projected on wall-size screens and then discussed by nearly half of the MHSAA staff plus this year two representatives from the Michigan High School Football Coaches Association. Only the locations themselves are marked (by red dots) – not records, playoff point averages or names of the schools or towns. In fact, mentions of those are strictly prohibited. Records and playoff points are not part of the criteria. Matchups, rivalries, previous playoff pairings, etc. also DO NOT come into play.
The 8-player process is similar but changed this fall with the additional division. We take the top 32 teams in 8-player based on playoff point average as our field, then re-sort those 32 by enrollment – the 16 biggest make up Division 1, followed by the next 16 in Division 2. There are no automatic qualifiers by record for 8-player.
Geography rules: This long has been rule number one for drawing MHSAA brackets in any sport. Travel distance and ease DO come into play. Jumping on a major highway clearly is easier than driving across county-wide back roads, and that’s taken into consideration. Also, remember there’s only one Mackinac Bridge and hence only one way to cross between peninsulas – and boats are not considered a possible form of transportation. When opponents from both peninsulas will be in the same District, distance to the bridge is far more important than as the bird flies.
Tradition doesn’t reign: Every group of 32 dots is a new group – these 32 teams have not been placed in a bracket together before. How maps have been drawn in the past isn’t considered – it’s hard to say a division has been drawn in a certain way traditionally when this set of 32 teams is making up a division for the first time.
Observations & Answers: 2017
Let’s start with Congratulations: First to Detroit Western and St. Louis, which qualified for the MHSAA Playoffs for the first time. Then to seven more headed back for the first time in a while: Athens (first berth since 2000), Bridgeport (1999), Flat Rock (1990), Hancock (2006), Royal Oak (2006), Salem (1991) and Vermontville Maple Valley (2005). A total of 21 programs added to totals of more than 25 playoff berths, led by Beal City now with 35, Crystal Falls Forest Park and Farmington Hills Harrison with 33, Mendon with 32, Traverse City St. Francis with 31 and Frankfort with 30. Rockford earned its 23rd straight playoff berth, tying the record set by Felch North Dickinson from 1991-2013, and Menominee earned its 22nd straight to tie Traverse City St. Francis (1990-2011) for third on the list. Of our current 614 football varsities, all but 16 have made the playoffs at least once.
Break the tie: We again had to break a tie as teams that will or could meet ended up with the same playoff point averages. Ties are broken by head-to-head competition first – if the teams played each other during the regular season – followed by opponents’ winning percentage as the second criteria and then a coin flip if those two won’t do it. Cedarville will host Rudyard in an 8-player Division 1 game this week although both teams finished with the same playoff point average – Cedarville broke the tie with its 46-28 win over the Bulldogs in Week 1, which is a good thing because their opponents had matching 38-43 records this fall.
Many ways, no great way to slice it: The map in 11-player Division 2 was among our first tough challenges Sunday. Our most northern District seemed to make sense right away – keeping Traverse City West and Traverse City Central together with Midland and Midland Dow. From there, it’s not a pretty picture. We looked at three ways of splitting up the Detroit-area schools. We have five teams on the Grand Rapids/Muskegon/Kalamazoo side of the Lower Peninsula, but Lowell being eastern-most got sent to a District with three Flint-area schools. The 11-player Division 3 map provided a similar quandary – DeWitt, East Lansing and Haslett are packed nicely just north of Lansing, but an uneven seven schools on the western side of the Lower Peninsula meant DeWitt getting grouped with three closer to Grand Rapids with East Lansing and Haslett heading south to join Parma Western and Tecumseh. Bay City Central is the lone qualifier in this division from the Bay City/Saginaw/Midland area and also had to go somewhere – and in this case it made more sense to send it south along I-75 then across to Grand Rapids.
It’s a highway thing: In both Division 4 and Division 6 of 11-player, we have one Upper Peninsula school joining the rest from downstate. In Calumet’s case in Division 6, there are opponents in the northern Lower Peninsula to slot against, but Escanaba in Division 4 left us again relying on I-75. The trip from Escanaba to Flint Powers Catholic – the southernmost team in that four-team District – seems like a longer haul than sending Escanaba instead southwest to Whitehall. But a trip to Powers is estimated to be an hour shorter than from Escanaba to Whitehall, again because of the main highway.
Use the lake: At least three of our 11-player divisions – 1, 2 and 5 – have a District that rides close to the southeastern region of the Lower Peninsula up from Macomb County into Port Huron. While those thin Districts seem a little odd in shape, they make sense by normal traffic flow up from Lake St. Clair toward the Lake Huron coast. That helps explain why Port Huron Northern is with Roseville, Warren DeLaSalle and Ferndale instead of taking Lowell’s spot with Fenton, Flushing and Flint Carman-Ainsworth.
Worst map ever: At least in my seven years of being a part of the process. I’m speaking of the 11-player map in Division 8, which saw us with six Upper Peninsula schools, but then three Lower Peninsula schools grouped together just below Mackinac Bridge. One of these three had to go with another group, which is how we ended up with Frankfort joining Munising, Newberry and Gaylord St. Mary (Johannesburg-Lewiston and Hillman ended up with AuGres-Sims and Lincoln Alcona.). Then there are the pair of triangles in the southwest Lower Peninsula with Muskegon Catholic Central and Fulton-Middleton a good deal north of their District opponents, but with no other way to group those teams since the other six are all along I-94 or just south. It’s not pretty, but splitting MCC and Fulton up and sending them south was the best of the options we developed.
At the end of the day …
So here’s the fun part. We draw the maps without knowing who is where – and then we take a look at the matchups as they’re being prepared for TV and online.
It’s hard to pick out only a handful to mention at this time, but here’s one guess at a few that will create a buzz this week:
• In Division 1, Holland West Ottawa hosts Grandville after beating the Bulldogs 34-18 in Week 9 to earn an outright Ottawa-Kent Conference Red title; a Grandville win would’ve given championship shares to both and Rockford.
• Also in Division 1, Bloomfield Hills travels to West Bloomfield after beating the Lakers 28-24 in Week 2; West Bloomfield hasn’t lost again.
• In Division 3, Zeeland West and Zeeland East face off again after East downed West 28-8 on Friday to win the O-K Green championship.
• Also in Division 3, DeWitt hosts Grand Rapids Christian after rattling off eight straight wins – the Panthers’ only loss was to Christian 38-30 on opening night.
• Rivals Wyoming Kelloggsville and Godwin Heights meet in Division 4 after Kelloggsville beat Godwin by a point in Week 6 on the way to winning the O-K Silver title. Three Rivers and Vicksburg also will meet for the second straight week, this time in a Division 4 game; Vicksburg beat Three Rivers on Friday to deny the Wildcats a share of the Wolverine B Conference title. Harbor Beach claimed the Greater Thumb Conference East title by downing Ubly 26-14 in the league finale in Week 8, and they’ll meet again this week in Division 8.
• The best rivalry in 8-player last year was Powers North Central versus Crystal Falls Forest Park, and they’ll meet to start this postseason with the reigning champion Jets hitting the road looking to avenge a 66-58 loss to the Trojans in Week 2.
We know every game over the next five weeks will be memorable, at least for those on the field and the communities cheering them on. With our maps drawn, we look forward watching championship roads get blazed – and we’ll be waiting where they end at NMU and Ford Field.
The MHSAA Football Playoffs are sponsored by the Michigan National Guard.
PHOTOS: (Top) The Division 4 bracket mapped out on the Lower Peninsula shows how I-75 served as a guide for putting Escanaba in a District that includes Flint Powers Catholic.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)