Jones' Motto Inspires 'Get To' Foundation's Work to Provide Opportunities
By
Tom Kendra
Special for MHSAA.com
October 4, 2023
Ben Jones always had the same, simple message, even if it was 100 degrees and sunny or 35 degrees and raining sideways, and whether he was playing for a powerhouse like Muskegon Catholic Central or coaching a program trying to establish itself at Bloomfield Hills Cranbrook Kingswood.
“We get to play football today,” Jones would say, as many of those around him were complaining and grumbling.
It was never “have to” for Jones, but always “get to.”
Jones, who was about to start his second year as head coach at Cranbrook, had his life tragically cut short by a drunk driver who crashed into his vehicle as he was traveling home from work in Detroit on Aug. 19, 2020. He was just 30 years old.
While Jones is gone, leaving a hole as large and painful as the 6-foot-2, 260-pound frame he carried as a tight end in his senior year at Hillsdale College, that “Get To” mentality is alive and well, and thriving and growing – thanks in large part to the efforts of his football teammates from Muskegon Catholic and later at Hillsdale.
The Get To Foundation, a 501(c)3 non-profit organization, was formed in Jones’ honor and has grown exponentially in less than three years, providing grants to sports organizations and scholarships to student-athletes.
“There is a core group of about 10 of them that have worked on (the foundation), and it’s been amazing,” said Theresa Jones, Ben’s mother, who with her husband Bruce has worked with the foundation. “It started small, and then it caught fire.”
The president of the foundation is Tim Hornak, Jones’ best friend and teammate in the trenches at both Muskegon Catholic and Hillsdale. Hornak returned to deliver a pre-game speech before the Crusaders’ home game on Sept. 15 against Kalamazoo United, where he talked about the man who is the inspiration behind the rapidly-growing Get To movement.
“You don’t have to, you get to – that simple difference can change your lives,” said Hornak, who teamed with Jones when both were seniors to help the Crusaders to a 14-0 record and the Division 8 championship in 2008. “You get to play football tonight and continue the tradition that started here in the 1950s.
“You get a chance to line up and play a great game with your best friends.”
Inspired by Hornak’s words and Jones’ legacy, the Crusaders downed Kalamazoo United 27-7 that night, the team’s second-straight win after an 0-2 start, which put them back in the Division 8 playoff picture.
A tailgate party was held before the game as a fundraiser for the Get To Foundation, and it happened to coincide with the 15th anniversary of the Crusaders’ 2008 championship team – arguably one of the best teams in the school’s storied history. MCC has won 12 state championships, trailing only Farmington Hills Harrison in state playoff history.
The phrase “get to,” according to Hornak, goes back to the whiteboard in the MCC locker room his sophomore year and perfectly captures Jones’ approach to life and to football, whether his team was unbeaten like at MCC or struggling like the Chargers did just after he and Hornak graduated.
Jones, who wore No. 62 at MCC, was a two-way starting lineman who also played on the Crusaders’ 2006 championship team as a sophomore. His best friends on the team were the Hornak twins, Tim and Jon, whose father Mike was an assistant coach.
After his funeral service on Aug. 24, 2020, Jones’ hearse made a stop at MCC’s Kehren Stadium on the way to the cemetery, taking a lap on the track around Mike Holmes Field.
He went on to play on three teams which won or shared Great Lakes Interscholastic Athletic Conference titles at Hillsdale, where he wore No. 91 and played tight end and H-back.
“He had an inner self-confidence that you could tell right away when talking to him,” said Hillsdale coach Keith Otterbein. “He was very positive. He encouraged his teammates.”
Jones graduated from Hillsdale in 2013 with a degree in financial management and a minor in mathematics, moved to Royal Oak and took a job as a portfolio manager and financial planner at Schwartz & Co. Investment Advisors.
In his free time, he worked as an assistant varsity football coach at Cranbrook from 2015 to 2018, before being elevated to head coach in 2019 at the age of 28.
One of his first actions as head coach was getting Cranbrook football T-shirts printed with the message “Get To” on the back. Jones guided the Cranes to a 6-4 record and a Division 4 playoff berth in what would prove to be his only season as head coach.
He died nine days before Cranbrook’s scheduled season opener in 2020, which ended up being delayed six weeks due to the COVID-19 pandemic.
In the immediate aftermath of Jones’ shocking death, the Hornak brothers and other former teammates vowed to do something to honor Ben and to help out his family. Out of that mission, the Get To Foundation was born.
Get To has awarded scholarships for the past three years. In 2023 alone, the foundation awarded $16,000 in scholarships to 22 student-athletes from around the state.
In addition, Get To has awarded $55,000 in grants to 17 organizations – including $3,000 to the Eaton Rapids High School football program for new shoulder pads and helmets and $2,500 to the Detroit Tigers Foundation’s Gloves for Kids program.
The next event on the foundation’s busy calendar is a speech by best-selling motivational author Jon Gordon at Lawrence Tech University on Oct. 17.
The foundation’s board has trademarked the phrase “Get To” and hopes to continue to grow the organization’s size and scope – in a way mirroring how big and impactful Ben’s life could have been if it wasn’t cut short.
For more information or to make a donation, go to the organization’s website at www.gettofoundation.org.
The relentless efforts of Ben’s ex-teammates to keep his memory alive means the world to his parents, as well as his two younger siblings – Alissa, a standout swimmer at Hillsdale who is now the school’s assistant women’s swimming coach; and Nate, who also played football for the Chargers and is now a foreign currency trader for Barclay’s, based in New York City.
Theresa Jones said coming together with all of Ben’s closest friends for Get To Foundation events has been a continuous blessing for the family.
“Every time we have an event for the foundation, it’s all of Ben’s friends and family members dressed up and having a good time,” his mother said. “It always feels like Ben’s wedding reception that he never got to have.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Ben Jones is shown before the 2008 Division 8 championship game at Ford Field during his senior year at Muskegon Catholic Central. The Crusaders defeated Crystal Falls Forest Park, 40-0. (Middle) Jones works with his linemen during his first year as head coach at Bloomfield Hills Cranbrook Kingswood in 2019. (Below) A plaque honoring Jones has been placed in the tunnel leading from the home locker room to the football field at Hillsdale College. (Top photo by Tim Reilly. Additional photos courtesy of the Get To Foundation.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)