Lenawee Christian Builds on Historic Win
October 12, 2018
By Doug Donnelly
Special for Second Half
ADRIAN – Adrian Lenawee Christian gave a whole new meaning to Sweet 16 last week.
The Cougars and their roster of 16 strong won their biggest game in program history Friday, beating the No. 1 team in last week’s Associated Press Division 8 poll – Pittsford – to clinch a playoff berth and share of the Southern Central Athletic Association title.
It was the first time Lenawee Christian won a conference title and the first time the Cougars have qualified for the playoffs in back-to-back years.
“It was a big night,” Lenawee Christian head coach Bill Wilharms said. “It was senior night, parent’s night and our last (regular-season) home game. I’m just so excited for the kids. They’ve worked so hard. There were only 16 of them Friday, but they came to play.”
Lenawee Christian never trailed, although the game was tied briefly in the third quarter. The Cougars put up more than 400 yards of total offense against previously unbeaten Pittsford and a defense that had recorded two shutouts and allowed just five touchdowns all season.
Adam Baker, the Cougars’ starting quarterback, was sensational, throwing for 317 yards and two touchdowns, rushing for the game’s opening touchdown and picking up a team-best 70 yards on the ground. What was even more impressive, Wilharms said, was his junior signal-caller’s calling of the plays at the line of scrimmage.
“There were a couple of times where the play would happen, and I’d think to myself, ‘Okay, that was a good play. I don’t know what it was or where it came from, but, hey, it worked.’”
Baker said there were times when he got to the line of scrimmage and saw something different from the defense that warranted an audible.
“When I got to the line of scrimmage, if I saw something, I would just motion to my receivers or tell my line what to do,” Baker said. “I would signal something and change the play.”
It’s a credit to Wilharms and his staff that an experienced quarterback like Baker can make those adjustments on the fly.
“I think Coach has a lot of trust in our team to recognize the things that are happening out on the field,” Baker said. “He trusts us.”
Wilharms said Baker studies film and knows what he is doing.
“We’ve got a lot of things built into our run-pass option offense,” he said. “There are a lot of wrinkles. Adam does a great job of reading the defense. He made some fabulous reads. He went to his second or third option several times. It shows that he is a third-year quarterback.”
On the season, Baker has completed 95 of his 150 passing attempts for 1,289 yards and 17 touchdowns. He’s also rushed for 391 yards. One of his rushing attempts in particular ignited the LCS players and fans Friday night.
“We ran a sweep and Baker lowered his shoulder and got a few extra yards,” Wilharms said. “Plays like that are big for a football team.”
Lenawee Christians runs the spread offense with multiple looks and a deep crew of receivers. In the Pittsford game alone, Baker connected with seven receivers. Some teams go a full season without seven different players catching a pass.
“We’re trying to do some different things out of the spread,” Wilharms said. “As long as our line can give Baker time in the pocket, we can really sling it.”
The line that Baker operated behind Friday did a great job, especially considering senior Jack Leisenring, the team’s biggest player, was out with an injury.
“We have a sophomore that is about 210 and one of our freshman lineman is about 145,” Wilharms said. “The younger kids have really stepped up on the line. We try to do things to take advantage of their quickness because they don’t have a lot of size. Our kids came to play against Pittsford, who is a tough, physical team. They knew they were going to get hit, but they took it on.”
The SCAA has just four teams – Pittsford, Climax-Scotts, Athens and LCS. Climax-Scotts has committed to 8-player football next year while LCS was undecided until this month, when it informed the other SCAA schools it will maintain an 11-player team in 2019. The middle school and junior varsity Cougars already play 8-player, but Wilharms said he believes the numbers will support an 11-player team at least one more season.
“We only have three seniors and a big junior class,” he said. “If we keep who we have, we should be okay. Scheduling might be tough. We will probably have to hit the road to find teams.”
But no one is thinking about next year yet. Lenawee Christian is among the top-five ranked teams in Division 8, and the Cougars could land the first home playoff game in school history. They will travel tonight to play at Blanchard Montabella, and the Oct. 19 game against Detroit Universal Academy will go into the books as a forfeit win. The Cougars have never won a playoff game.
Baker said the team got excited after its win Friday, but he and his teammates know they still have work to do.
“I mean, sure we beat the No. 1-ranked team in the state, but there is always room for improvement,” he said. “You can always get better. That’s what we did when we went back to practice on Monday, just worked and worked to try and get better for this week.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS: (Top) Lenawee Christian quarterback Adam Baker follows his blocker during last week’s win over Pittsford. (Middle) Cougars coach Bill Wilharms checks out his play chart. (Photos by Stacy Kline.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)