Lessons Learned, Goodrich Laughs Last
By
Paul Costanzo
Special for MHSAA.com
October 25, 2017
The joke wasn’t incredibly original, nor was it incredibly funny, especially if you had any connection to the Goodrich football program.
But when you suffer through a winless season like the Martians did in 2016, people are going to have jokes.
This one was a knock-knock joke, and Owen was at the door. Owen Nine.
Goodrich senior defensive back and captain Ryan Aylmer can at least smile now when he tells it, because with the Martians having just completed an 8-1 regular season, there are no more jokes.
“This year, people go through the school and they talk about who we got next week, and what we’re looking like in the playoffs,” Aylmer said. “Now teachers are talking about the games in school, and I’ve got little kids recognizing who I am. People are back into the program now that we’re succeeding. It feels great, especially after last year when it felt like we were nothing, that forgotten team. But now we’re back in the community.”
This isn’t a story of some moribund program finally finding its way to the postseason. In fact, when Goodrich hosts Pontiac Notre Dame Prep on Friday in the first round of the MHSAA Division 4 playoffs, it will be in a familiar spot.
From 2008 through 2015, Goodrich qualified for the playoffs six times, and had a losing record just once.
The question in Goodrich was how does 0-9 happen?
“That team we had last year, they weren’t an 0-9 team,” Goodrich coach Tom Alward said. “I should have done a better job last year, and we should have won several games. It just didn’t happen. This year, kids are making things happen that we couldn’t make happen last year.”
Alward took over the Goodrich program in 1993, and in 1995 led the Martians to the postseason for the first time ever. His 146 wins since are the most in program history, and he already has been inducted into the Michigan High School Football Coaches Association Hall of Fame.
Despite all of that previous success, a moment at the end of last season led Alward to say he had never been more proud of any team he had ever coached.
“After our ninth game last year at St. Johns, when we just got beat 52-0 to finish an 0-9 season, that entire team stayed on the St. Johns football field for probably a half hour, 40 minutes just talking to one another, hugging one another -- they knew it was the end,” Alward said. “They played their tails off all year. I can’t say enough about them. I just feel so bad that they have that 0-9 stigma. I’ve got that stigma myself from when I played at Tampa on the 0-14 team (for the NFL’s Buccaneers in 1976). But I just feel bad, because they didn’t deserve that.”
Alward and his staff didn’t panic and make drastic changes following the winless season, but in his 25th with the Martians, he was able to look at all aspects of the program, including himself, to see where things needed to be different.
“We did exit interviews at the end of last year, because we were concerned about the culture,” Alward said. “We’ve been able to win here for a number of years, and we didn’t want to all of the sudden have kids thinking that they couldn’t win because we went 0-9. We wanted to address that part of it, so we did exit interviews, we did a lot of offseason bonding exercises, team building and all of that stuff. This team is pretty close. We were fortunate to get off to a good start, and the rest has kind of just taken care of itself.”
That bond, players say, is what has sparked the rebound.
“We would go out to dinner together, we would do everything together all summer long,” senior defensive lineman and captain Sebastian Foglio said. “We would work out together, we would push each other. There’s no age, there’s no ‘freshmen get the water,’ none of that stuff. We just came together and did what we had to do. Everybody is close with everybody, nobody dislikes anybody. If we do, we’ll talk and change that.”
And the start, well, it couldn’t have been much better.
In Goodrich’s opening game against Burton Bendle, freshman Tyson Davis returned the opening kickoff for a touchdown. It was an immediate announcement that the 2017 season would be different.
“It was a sigh of relief,” Aylmer said. “Last year we scored (66) points all year. Seeing, literally, the first play of the brand new year getting taken back, and scoring (44) points our first game, it was just a sigh of relief getting that out of the way and realizing that we can do that this year.”
Goodrich rolled to a 3-0 start, outscoring opponents by a combined score of 132-12 before falling 20-7 in Week 4 against Genesee Area Conference Red rival Lake Fenton. But a resounding 42-0 win the next week against Otisville-LakeVille started a five-game winning streak to end the regular season for the Martians, who outscored opponents by an average of nearly 26 points on the year.
Suddenly all of the social media chatter from the area was gone, along with the jokes. But the lessons learned from an 0-9 season were not.
“There’s been a chip on our shoulder,” Aylmer said. “It seems like every week these guys last year thought we were bad, or we played them last year and they beat us. We had a chip on our shoulder and everybody has taken it to heart, and it seems like we’ve been fighting every week as an 0-9 team, but we’re really a good team this year.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS: (Top) Goodrich celebrates seeing itself on the playoff bracket during Sunday’s selection show on FOX Sports Detroit. (Middle) Goodrich freshman Tyson Davis contends for a loose ball during the season opener against Burton Bendle; he returned the opening kickoff that game for a touchdown. (Top photo by Paul Costanzo; bottom photo by Terry Lyons.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
2025 Made In Michigan
July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report
PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)