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At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter.

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)

Goodrich’s Jakoby Lagat (24) followed the block of teammate Chase Burnett during their team’s Division 4 Semifinal win over Harper Woods.

1st & Goal: 2024 11-Player Semifinals Review

By Geoff Kimmerly
MHSAA.com senior editor

November 25, 2024

Of 16 teams that earned trips Saturday to this weekend’s MHSAA 11-Player Football Finals, eight will be returning to Ford Field for at least the second season in a row – with a repeat Division 8 championship game leading off the upcoming lineup.

MI Student AidNotable as well, four schools earned an opportunity to play on the season’s final day for the first time – and those are just some of the storylines to catch up on during a quick week that will conclude the MHSAA’s 2023 Fall season.

We’ll be back with a preview of all eight championship games Wednesday evening. For now, see all 16 Semifinals at a glance:

(Note: Highlights from Saturday's 8-Player Finals will be included in a final football championship "Review" next week.)

Division 1

HEADLINER Hudsonville 27, Rochester Adams 7 Hudsonville (12-1) will play for a championship for the first time since 2005. The Eagles broke away with 20 unanswered points after the teams went into halftime tied. Adams finished 10-3, reaching double digit wins for the third time in four years. Click for more from the Grand Rapids Press.

HEADLINER Detroit Cass Tech 17, Detroit Catholic Central 14 Cass Tech (11-2) will make the one-mile Finals trip for the first time since 2016 after handing Detroit Catholic Central (12-1) its only defeat this season. Alex Graham returned the opening kickoff for a Technicians score, and they held off the Shamrocks late with a Corey Sadler interception and blocked field goal attempt. Click for more from the Detroit Free Press.

Division 2

HEADLINER Byron Center 41, East Lansing 14 Byron Center (12-1) advanced to a championship game for the first time with a stunning defensive performance – stopping a Trojans offense averaging 38 points per game – and on the legs of quarterback Landon Tungate, who ran for six touchdowns. East Lansing finished 9-4. Click for more from FOX 17.

HEADLINER Orchard Lake St. Mary’s 28, Birmingham Groves 27 (OT) Groves scored first in overtime, but St. Mary’s (10-3) stopped a 2-point conversion try and then scored and made the extra point to earn a first Finals trip since 2016. Groves was playing in its fourth Semifinal over the last nine years and finished 12-1. Click for more from the Oakland Press.

Division 3

HEADLINER Zeeland West 32, DeWitt 20 West (12-1) was able to slow down one of the most productive offenses in MHSAA history, holding the Panthers (12-1) to nearly 37 points below their season average to reach Ford Field for the first time since 2015. DeWitt did finish its season with 702 points, good for seventh all-time, with its final 54 ppg average ranking eighth. Click for more from the Holland Sentinel.

HEADLINER Detroit Martin Luther King 35, Mason 14 The Crusaders (10-3) avenged last season’s Semifinal loss to Mason to earn a return to Ford Field for the seventh time in nine seasons. Mason finished 10-3 this fall, and a combined 45-8 over quarterback Cason Carswell’s four seasons on varsity. Click for more from MLIVE-Detroit.

Division 4

HEADLINER Niles 62, Grand Rapids South Christian 30 Niles will carry its longest playoff run ever into the season’s final weekend after putting up its most points this season. South Christian scored first, but the Vikings (12-1) took a 38-14 led into halftime and denied the Sailors (8-5) what would have been a third-straight trip to Ford Field. Click for more from the Niles Daily Star.

HEADLINER Goodrich 28, Harper Woods 14 In another 2023 Semifinal rematch, Goodrich also avenged by defeating the reigning Division 4 champion. Standout running back Chase Burnett scored three times to help send the Martians (12-1) back to Ford Field for the second time in three seasons. Harper Woods finished 9-4. Click for more from the Flint Journal.

Division 5

HEADLINER Frankenmuth 42, Grand Rapids Catholic Central 35 In their fourth playoff matchup over the last five seasons, Frankenmuth (13-0) was able to get past its nemesis for the first time taking at one point a 28-7 lead before holding off the Cougars’ comeback attempt. Frankenmuth had three rushers reach 100 yards, while quarterback Odin Spencer threw for 390 and three scores for GRCC (8-5). Click for more from the Saginaw News.

HEADLINER Pontiac Notre Dame Prep 49, Flat Rock 7 Notre Dame Prep (11-1) earned its first trip to the Finals with the latest of several impressive performances this fall. Most notably, the Fighting Irish stopped a Flat Rock offense averaging 43 points per game, while putting up 49 against a defense that was giving up only 13. The Rams finished their second-straight Semifinals season at 10-3. Click for more from the Oakland Press.

Division 6

HEADLINER Lansing Catholic 34, Boyne City 22 Quarterback Alex Fernandez starred again, leading Lansing Catholic (10-3) back to Ford Field for the first time since 2021 but third time over the last six seasons. Boyne City capped its longest playoff season in a decade at 10-3. Click for more from WLNS.

HEADLINER Jackson Lumen Christi 35, Marine City 6 Lumen Christi (12-1) will finish its season at Ford Field for the third straight and seventh time over the last nine seasons. Kadale Williams ran for four touchdowns, including three of at least 60 yards. Marine City (10-3) was averaging 45 points per game before the Titans defense posted its third single-digit performance of the playoffs. Click for more from WILX.

Division 7

HEADLINER Millington 35, North Muskegon 28 Millington (12-0) earned its first championship game berth, beginning to pull away during the closing seconds of the first half on a hook-and-ladder touchdown pass and then holding off North Muskegon’s comeback attempt at the end. The Norsemen finished their second-straight Semifinals season at 11-2. Click for more from the Saginaw News.

HEADLINER Monroe St. Mary Catholic Central 38, Schoolcraft 7 It was quite a weekend for Monroe St. Mary, as the volleyball team won its first Finals championship since 2020 and the football team advanced to Ford Field for the first time since 2019. The Falcons (13-0) did so in part by locking down a Schoolcraft offense that averaged nearly 37 points per game entering the weekend. The Eagles finished 11-2. Click for more from the Monroe News.

Division 8

HEADLINER Beal City 17, Fowler 16 Beal City (11-2) has proven tough to overtake in close games this month as the Aggies claimed their third in a row by seven points or fewer – and actually fourth of the season with their two losses also by just four points apiece. Beal will return to Ford Field for the first time since 2021, while Fowler ended its first Semifinal run since 2019 at 12-1. Click for more from the Mount Pleasant Morning Sun.

HEADLINER Riverview Gabriel Richad 36, Decatur 30 Gabriel Richard earned its first trip to the Finals with big days from senior Joey Calhoun and junior Derek Lesko. Calhoun scored three touchdowns and Lesko twice with two interceptions as the Pioneers held of Decatur (11-2), which completed its best season since 2002 with two losses by a combined 14 points. Click for more from the Southgate News-Herald.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.

PHOTO Goodrich’s Jakoby Lagat (24) followed the block of teammate Chase Burnett during their team’s Division 4 Semifinal win over Harper Woods. (Photo by Terry Lyons.)