Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1975 Ishpeming Title Made National News, Set Standard for Success to Come
By
Jason Juno
Special for MHSAA.com
November 22, 2024
ISHPEMING — Before the 1975 season started, Ishpeming football players talked about the possibility of playing Hudson for a Class C championship.
That was no easy task with just four teams in each Class making the playoffs during the first year the MHSAA sponsored a football tournament.
“We just said to ourselves, ‘Wouldn’t it be something if we played them in the state championship game?’” said Mark Marana, Ishpeming’s all-state quarterback.
When that dream came true, the Hematites felt confident they could defeat Hudson, Marana said, no matter how improbable it appeared.
Hudson entered the 1975 Class C championship game on a 72-game winning streak. The Tigers had been featured in Sports Illustrated, and they were highlighted on TV before a Sunday of NFL games. Everyone knew about Hudson.
When Ishpeming beat the Tigers, the New York Times published a wire story about it.
The Hematites stunned everyone but themselves with that 38-22 victory to become the first Class C champions in Michigan.
“It was one of the greatest things I’ve been a part of in my lifetime,” Marana said.
He said they’re still celebrating the title, and he’s 67 years old.
“It was really a highlight in our community, naturally,” Marana said. “When you’re a Yooper, I think we had the whole U.P. going for us to win the game and the state championship. It was great; we were an underdog going in. They were a good team, but we were also good ourselves.”
The Hematites played bigger schools throughout most of their schedule, including undefeated Class A Marquette, which likely helped them clinch one of the four playoff spots.
“We had some talent,” Marana said. “We had a great tailback in Mike Dellangelo (5-foot-6, 160 pounds). We were doing some things offensively that people weren’t doing at the time. We were running the option game out of the I formation. We had multiple formations, which a lot of teams didn’t do at that time.”
Ishpeming jumped Hudson early. Bill Andriacchi blocked a punt to set up the first score of the game, and Ishpeming led 24-8 after the first quarter.
Hematites’ coach Mike Mileski emphasized the importance of that play to the Green Bay Press-Gazette.
“We had three guys scout Hudson in their Semifinal, and one of the things we thought we could do was block their punts,” he said. “We had four different rushes planned, and we just called the right one in that case. It was our game after that.”
“There was pressure on those guys,” Marana said. “That was one thing that was real critical is that we jumped out to a great start.”
Dellangelo rushed for 158 yards on 21 carries and scored two touchdowns in the championship game played at Central Michigan University.
He scored his first touchdown on a 60-yard run; with Marana’s 2-point run, it gave Ishpeming the 24-8 lead going into the second quarter. Dellangelo’s other TD, a 10-yard rush in the third quarter, gave the Hematites a 36-16 advantage.
“Mike Dellangelo was a great, great tailback,” Marana said. “He had great speed, he was an extremely tough kid and he could pick them up and lay them down.”
Marana said the Hematites were well-coached by Mileski. He said he was lucky enough to get the all-state recognition from the Detroit Free Press, but he said he couldn’t have done it without his teammates.
“It happened at the right time, first year of the playoffs. It worked out you’re playing a team that’s got 72 straight wins,” he said. “I’m going to tell you, they were extremely well-coached and they were a very good football team, also.”
Marana said Ishpeming was a close group that grew up together.
“Great coach, great team, great teammates, guys that were dedicated,” Marana said. “We were very close. Actually, when you have a good team, most of the time you’re pretty close to one another.”
They continue to stay in touch. When Marana was inducted into the U.P. Sports Hall of Fame this spring, 18 of his teammates were at the ceremony. There were only 25-26 players on the team.
“We’re very tight, very tight to this day,” he said.
It was the first of seven championship game appearances for Ishpeming, which has won five Finals titles.
It all started with the 1975 team.
PHOTO: Ishpeming's Mark Marana works to break away from a tackler during the 1975 Class C Final. (MHSAA file photo).