Logo
At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter.

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

2025 Made In Michigan

July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report 
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report

PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)

A Frankfort ball carrier and Muskegon Catholic Central defender prepare to collide near the line of scrimmage.

1st & Goal: 2024 Week 7 Review

By Geoff Kimmerly
MHSAA.com senior editor

October 14, 2024

A total of 45 varsity teams remain undefeated after seven weeks of this 2024 football regular season.

MI Student AidThat total is at least 12 fewer than five days ago after a seismic Week 7 that saw several more league races decided and plenty of movement on the playoff point lists with just two games left for most before the field of 288 is selected.

Bay & Thumb

HEADLINER Chesaning 23, Ovid-Elsie 7 Chesaning (7-0) won this matchup of undefeated teams to clinch a share of the Mid-Michigan Activities Conference title, the program’s second straight as it continued a 13-game league winning streak. Chesaning can make the championship outright this week against Durand, while Ovid-Elise (6-1) closes its league schedule with New Lothrop. Click for more from WJRT.

Watch list Fenton 41, Flushing 21 Fenton (7-0) continued its Flint Metro League dominance by finishing a seventh-straight divisional title run in claiming the Stripes championship outright. Flushing fell to 5-2 but still has guaranteed its best finish since 2019.

On the move Standish-Sterling 27, Ogemaw Heights 25 Standish-Sterling’s benefit from this was a 10-spot jump to No. 16 on the Division 6 playoff list as the Panthers improved to 4-3, but Clare also ended up with a share of the Jack Pine Conference Division 1 title with Ogemaw Heights (6-1) taking its first loss. Goodrich 42, Ortonville Brandon 14 The Martians (6-1) also capped a Flint Metro League title, in the Stars division, after finishing second a year ago. Brandon fell to 4-3. Marysville 19, St. Clair 13 Marysville (6-1) finished a perfect run through the Macomb Area Conference Silver to claim its first league title since 2016 and send St. Clair to 5-2.

Greater Detroit

HEADLINER Utica Eisenhower 21, Macomb Dakota 14 Eisenhower (6-1) bounced back from a Week 6 loss to earn a share of the Macomb Area Conference Red championship for  the second-straight season, with quarterback Jack Bullock scoring the go-ahead touchdown late to also give the Eagles their second-straight win over Dakota (6-1). The Cougars shared the title after tying for third a year ago. Click for more from the Macomb Daily.

Watch list Oxford 38, West Bloomfield 14 This victory, combined with Lake Orion’s 20-13 win over Clarkston, made Oxford (5-2) the outright Oakland Activities Association Red champion. The Red remains one of the most competitive leagues in the state, and this was Oxford’s first league title since sharing the Flint Metro League championship in 2010.

On the move Macomb Lutheran North 30, Riverview Gabriel Richard 22 Lutheran North (6-1) clinched a share of a second-straight Catholic High School League Intersectional #1 title by handing Gabriel Richard (6-1) its only defeat this fall. Walled Lake Western 37, Milford 0 Western (7-0) posted its third Lakes Valley Conference shutout to move into first place alone and sent Milford (5-2) into a tie for second. Warren Michigan Collegiate 54, Romulus Summit Academy North 13 Michigan Collegiate (6-1) handed Summit (5-1) its lone loss, clinching a share of the Charter School Conference Gold title as it seeks a ninth-straight outright league championship. Grosse Pointe North 42, Warren Fitzgerald 34 GPN (4-3) forced a three-way MAC Gold championship between these two and Madison Heights Lamphere. Trenton 13, Allen Park 6 It’s unlikely Trenton will end up with a share of the Downriver League title, but for a second-straight week it handed the first loss to a contender, this time sending Allen Park to 6-1.

Mid-Michigan

HEADLINER Ithaca 42, Saginaw Nouvel Catholic Central 19 Ithaca ran its league championship streak to 16 with this outright clincher in the Tri-Valley Conference Blue, and added to a 20-game league winning streak by handing Nouvel (6-1) its first defeat this fall. The Yellowjackets (7-0) can complete a second-straight undefeated regular season with wins over Tecumseh and Shepherd. Click for more from the Mount Pleasant Morning Sun.

Watch list Howell 35, Novi 21 By winning this matchup of co-leaders, Howell (7-0) clinched a share of the Kensington Lakes Activities Association West title and sent Novi (5-2) into a tie for second with this week’s opponent Brighton. The Highlanders also tied their number of wins from the last two seasons combined.

On the move East Lansing 39, Lansing Everett 26 The Trojans (4-3) bounced back from two straight losses to hand Everett (5-2) its second and move up to No. 13 on the Division 2 playoff list. Haslett 35, St. Johns 14 Haslett (4-3) was another of the state’s biggest risers this week, moving up 12 spots to No. 21 in Division 4 with this win over Division 3 St. Johns (5-2). Central Montcalm 54, Lakeview 6 Central Montcalm (6-1) clinched a share of the Central State Activities Association Silver title and has won its first three league games by a combined 139-14 score. The six victories are the team's most since 2019.

Goodrich's Chase Burnett (25) puts up a stiff arm as an Ortonville Brandon defender attempts to catch up with him.

Northern Lower Peninsula

HEADLINER Petoskey 28, Marquette 23 Petoskey (7-0) clinched a share of the Big North Conference championship, its first since 2014, by holding off Marquette (5-2) in a matchup of league co-leaders entering the night. The Northmen also surpassed their six wins from a year ago and guaranteed their most since 2015. Click for more from the Petoskey News-Review.

Watch list McBain 36, Evart 29 McBain (7-0) clinched a share of the Highland Conference title, its first since 2020, and can claim it outright this weekend against LeRoy Pine River. The Ramblers have reached 35 points in all but one game, trending toward their best offensive output in more than a decade.

On the move Frankfort 27, Muskegon Catholic Central 24 Frankfort (6-1) is holding steady at No. 15 on the Division 8 playoff list after this close win over MCC, which although 1-5 has lost three games by five points or fewer. Traverse City West 30, Mount Pleasant 13 The Titans (4-3) kept their playoff hopes alive in breaking a three-game losing streak, moving up to No. 28 on the Division 2 list. Mount Pleasant (4-3) is No. 24 in Division 3. Charlevoix 44, Mancelona 14 The Rayders (5-2) will carry a four-game winning streak into this week’s matchup with Tawas as they look to complete a second-straight outright league title run. Mancelona (3-4), meanwhile, is hanging on at the No. 30 spot on the Division 8 playoff list.

Southeast & Border

HEADLINER Monroe St. Mary Catholic Central 37, Flat Rock 14 A strongly-contested race in the Huron League will go at least partially to SMCC (7-0), as the Falcons claimed a share with this win after defeating Riverview in Week 6. The league title is their first since 2015 and in part the product of a defense that’s given up just 37 points over six league games; both Riverview and Flat Rock (5-2) are averaging 42 or more this fall, but they scored 15 and 14, respectively, the last two weeks. Click for more from the Monroe News.

Watch list Jackson Lumen Christi 35, Traverse City St. Francis 7 Lumen Christi (6-1) built on its recently-clinched CHSL AA championship with this impressive win over the Gladiators, their Division 7 championship game opponent in 2022 and the leaders in the Northern Michigan Football League Legends this fall.

On the move Grass Lake 54, Manchester 46 Grass Lake (4-3) helped make Leslie’s title share in the Cascades Conference East an outright championship by knocking Manchester (5-2) out of contention. Chelsea 35, Jackson 0 Chelsea (6-1) finished its second-straight perfect run through the Southeastern Conference White with their second shutout in five league games. Pinckney 21, Adrian 10 Pinckney (3-4) entered this season after going 0-9 a year ago and then lost the first four games of this fall. But the Pirates have won their last three and moved into the No. 32 spot on the Division 4 playoff list.

Southwest Corridor

HEADLINER Union City 45, Springport 21 The Big 8 Conference grew back to eight teams this season, but the top of the standings may not change as Union City (7-0) clinched a share of a third-straight championship and can finished it outright this week against winless Quincy. Springport (6-1) scored the most points Union City had given up this season, but the Spartans also allowed their most this fall to a Chargers team averaging 37 per game. Click for more from the Coldwater Daily Reporter.

Watch list Parchment 51, Constantine 30 Parchment (6-1) will play Kalamazoo United this week in a winner-take-all matchup for the Southwestern Athletic Conference Lakeshore title, and reigning champion Constantine (5-2) will not be part of a league title mix for the first time since 2018. Parchment had lost six straight to Constantine, including 46-0 a year ago.

On the move Berrien Springs 22, Dowagiac 20 After taking a 22-6 lead into halftime, Berrien Springs (4-3) held off Dowagiac’s comeback push to clinch a share of a second-straight Lakeland Athletic Conference title, with an opportunity to clinch outright again this week against winless Benton Harbor. Portage Central 23, Portage Northern 6 This rivalry win for Portage Central (5-2), combined with Mattawan’s 24-7 upset of St. Joseph, gave the Mustangs a share of the Southwestern Michigan Athletic Conference West title – with an opportunity to make it outright against the Bears (6-1) in Week 9. Schoolcraft 56, Saugatuck 7 These two entered as co-leaders in the SAC Valley, and Schoolcraft (6-1) finished Friday as a champion, earning a share with Saugatuck (5-2) falling into a tie for second place. Battle Creek Harper Creek 32, Hastings 0 Harper Creek (6-1) handed Hastings (6-1) its first loss and also broke the Saxons’ 20-game winning streak in the Interstate 8 Athletic Conference. The Beavers are alone in first with two league games to play.

Upper Peninsula

HEADLINER Menominee 34, Negaunee 19 Menominee (7-0) did its part to set up this week’s matchup with Kingsford as a winner-take-all for the Western Peninsula Athletic Conference Copper title, ending 2023 co-champion Negaunee’s chances to grab a share. The Maroons had lost their two recent matchups with the Miners, 47-20 a year ago and 44-0 in a 2022 Division 6 District Final. Click for more from the Eagle Herald.

Watch list Houghton 42, Gladstone 17 The Gremlins (3-4) stormed back after two straight losses to avenge last season’s to Gladstone and pull within two spots of getting into the Division 5 playoff field after falling to No. 38 the previous week. Houghton finishes with Negaunee and Hancock and has defeated the latter this season.

On the move Iron Mountain 40, Bark River-Harris 7 The Mountaineers (7-1) defeated their toughest West-PAC Iron opponent in Bark River-Harris (4-3) to clinch a share of the league title, their second in two years in that division. West Iron County 20, L’Anse 14 The Wykons (3-4) finished a season sweep of L’Anse to pull within five spots of making the Division 8 playoff field. Manistique 36, Gwinn 0 Manistique (4-3) posted a second-straight shutout to climb to No. 28 on the Division 8 playoff list.

West Michigan

HEADLINER Grand Rapids Northview 12, Grand Rapids Catholic Central 3 This matchup was for a share of the championship in the Ottawa-Kent Conference Black, and as such carried lofty expectations. But the result still created a degree of stunning as Northview (7-0) handed the Cougars (5-2) just their second league loss over the last eight seasons. Both defenses were impressive to say the least; Northview entered the game averaging 47 points per game, and Catholic Central was averaging 28 ppg after three straight games scoring 35 or more. Click for more from the Grand Rapids Press.

Watch list Grand Rapids West Catholic 24, Ada Forest Hills Eastern 23 The Falcons (5-2) clinched a share of the O-K White title as Landon Smith booted a 38-yard field goal for the winning points. FHE (5-2) moved into a tie for second place but will be rooting this week for Hamilton, also tied for second and West Catholic’s opponent this week.

On the move Big Rapids 41, Newaygo 20 The Cardinals (6-1) finished a perfect run through the CSAA Red, avoiding a three-way championship that would have resulted from a win by Newaygo (5-2). Hudsonville Unity Christian 50, Grand Rapids South Christian 21 Unity (7-0) earned a share of the O-K Gold title in its first matchup with South Christian (4-3) since losing to the Sailors in a 2022 District Final. North Muskegon 40, Ravenna 0 North Muskegon (6-1) is undefeated in the West Michigan Conference Rivers since the league split into two divisions three seasons ago, and this clinched a third-straight league title for the Norsemen as a win by Ravenna (4-3) would have created a three-way tie for first.

8-Player

HEADLINER Gobles 20, Martin 14 This one met every expectation, as Gobles won a matchup of undefeated rivals to claim the Southwest Michigan 8-Man Football League Red championship outright and avenge a Regional Finals loss to the Clippers (5-1) from a year ago. Gobles (7-0) had entered ranked No. 5 in the Division 1 coaches poll, while Martin was No. 3. Click for more from the Kalamazoo Gazette.

Watch list Fulton 24, Portland St. Patrick 20 The Pirates (6-1) will finish as at least co-champions of the Mid-State Activities Conference Red after handing this first loss to the Division 2 top-ranked Shamrocks (6-1). This may be turning into quite a series, as St. Patrick won their two meetings in 2023 by a combined 11 points.

On the move Deckerville 44, Kingston 0 Despite all the scenarios that could have created co-champions in the Big Thumb Conference Blue over the last few weeks, Deckerville (7-0) answered with authority and its second-straight shutout when a Kingston win would have meant a three-way title share. Climax-Scotts 36, Bellevue 6 Climax-Scotts (6-1) will face Mendon this week for the Southern Central Athletic Association Red outright championship after sending Bellevue (4-3) out of title share contention. Alcona 74, Whittemore-Prescott 16 Alcona (7-0) moved into the No. 1 spot in the Division 1 coaches ranking last week and rolled through clinching a share of the North Star League Big Dipper title with this victory.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (Top) A Frankfort ball carrier, right, and Muskegon Catholic Central defender prepare to collide near the line of scrimmage Friday. (Middle) Goodrich's Chase Burnett (25) puts up a stiff arm as an Ortonville Brandon defender attempts to catch him. (Top photo by Tim Reilly. Goodrich/Brandon photo by Terry Lyons.)