Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Hastings at Home in Interstate 8, Preparing to Begin Next Title Pursuit
By
Steve Vedder
Special for MHSAA.com
August 22, 2025
HASTINGS – Jamie Murphy remembers the decision as relatively simple.
The decision to move to a fourth conference in 29 years was of particular interest to a Saxons football program which had struggled badly during stints in the Ottawa-Kent Conference White and O-K Gold. So Hastings finally pulled the trigger on moving from the O-K Gold to the Interstate 8 Athletics Conference in 2016, and the results have been no less than stunning for the team.
"I encouraged it," said Murphy, the Saxons' coach since 2013. "This conference is more like the Hastings community. There are towns with one high school, one middle school, three or four elementary schools and the schools are all public … . There are similar dynamics with all of them."
While switching conferences naturally effects all of a school's teams, the results are often most judged by what happens under Friday Night Lights. There the decision to move from 21 years in the O-K White and O-K Gold has been like night and day for Saxons teams. Hastings went 16-26 in six years in the O-K White before compiling a 35-59 mark in the O-K Gold. Over two decades in those leagues, Hastings football teams had only six winning seasons and three of them were with 7-2 regular-season records from 2009-2011.
But that's all changed with inclusion in the Interstate 8, which was formed in 2016. The conference includes four old rivals – Coldwater, Battle Creek Harper Creek, Battle Creek Pennfield and Marshall – which were part of the Twin Valley with Hastings from 1977-94. Saxons football teams went 67-58 over 18 years in that conference.
After a slow start in the Interstate 8 which included a 9-19 conference mark from 2016-19, Saxons teams have won 28 of 31 games the last five years. Included are four straight league titles from 2020-2023, with only a 32-0 loss to Battle Creek Harper Creek a year ago keeping Hastings from a fifth championship. That stretch includes one torrid string where Hastings, which opens conference play Sept. 12 against Jackson Northwest, won 21 of 22 league games from Oct.16, 2000, to Oct. 18, 2024.
"Teams are very similar and there are ups and downs with any high school football team," Murphy said. "But we've been competitive in a league which has always been competitive in the state playoffs. How well you do there speaks volumes for how good programs are."
Interstate 8 teams are a respectable 18-18 in the MHSAA Tournament since 2019, including a 6-5 mark from Hastings.
Murphy said one of the most appealing aspects of the conference is a tight relationship between coaches. Virtually all, he said, have similar philosophies which include an emphasis on supporting multi-sport athletes, work in the weight room in March and April, modest summer programs and making the players a priority during the season. Murphy said coaches freely communicate via meetings, texts and emails with each other up to 10 months a year. Contrast that, Murphy said, with the O-K Conference where a select board determines which schools play in what divisions.
"We all want to keep the sport popular and alive," said Murphy, named a national 2025 Semper Fidelis Coach Award winner for his work upholding the U.S. Marines standard of excellence while developing teen leaders.
First-year Hastings athletic director Mike Mohn wasn't a part of Hastings' decision to move to the Interstate 8, but like Murphy he likes the idea of the similarity between schools, including an emphasis – but not overemphasis – on football programs. Athletic departments rely on income derived from football, and Hastings is no exception. Like many Interstate 8 schools, Hastings' home field, Baum Stadium at Johnson Field, can hold between 2,500 and 2,700 fans, with the home side featuring room for up to 1,600. Mohn said a typical Friday night crowd well exceeds 1,000 fans.
"We have like-minded schools in the Interstate 8," he said. "One of our goals is to build relationships, and we've done that. I think our games are well-attended, we can pack our side of the stadium and they can see a good product on the field. Year-in and year-out, we've been competitive and we're proud of that."
There is good reason to believe Hastings will be in the hunt for a fifth conference title in six years. The team returns 17 letterwinners, including six starters on offense and five on defense. The roster could include five sophomores and help from last year's 5-3 junior varsity club. Among the returnees is junior quarterback Mason Tossava, who ran for 300 yards and passed for 500 more as a sophomore. Hastings lost its top running back from its Wing-T offense, but does return 1,000-yard rushers Cardale Winebrenner and Tyler Frazier. Defensively, two all-conference returnees include cornerback Spencer Wilkins and tackle Trapper Reigler.
"Every year our goal is to win the league and make the playoffs," Murphy said. "That's who we are."
PHOTOS (Top) Hastings coach Jamie Murphy takes a moment for a photo during his team’s weight training session earlier this month. (Middle) Cardale Winebrenner (standing) spots for teammate Trapper Reigler; both are captains this fall. (Photos by Steve Vedder.)