Martinez Shines in Big Reds' Opening Run
September 5, 2018
By Tom Kendra
Special for Second Half
Muskegon High School junior quarterback Cameron Martinez already has shown off a plethora of moves in just the first two weeks of this season.
Week 1 was a display of uncanny patience, field vision and sudden bursts of speed – a combination which produced 30 carries for 290 yards and all five of the Big Reds’ touchdowns during a 36-21 win over visiting Warren DeLaSalle in a battle of reigning MHSAA Finals champions.
Week 2 featured more of an option attack and split-second decision-making (as well as a fourth quarter comeback) during a thrilling 24-21 victory over visiting Detroit Martin Luther King in another blockbuster cross-state matchup.
“I love playing in big games like this, with this atmosphere,” a smiling Martinez said moments after the King game on Aug. 31, as a packed house of more than 7,000 fans exited historic Hackley Stadium.
“There is no feeling like this.”
Martinez has played in big games before, but this atmosphere is a regular part of lining up for the reigning Division 3 champion – which he’s doing for the first time this fall. Midway through his sophomore year in January, Martinez – whose step-father is Muskegon athletic director and head varsity boys basketball coach Keith Guy – transferred from nearby Muskegon Catholic Central (which he led to the Division 8 championship as a freshman) to a larger school and a larger challenge at Muskegon High, which has the winningest high school football program in Michigan.
“When I got here, it was like a family right away,” said the 16-year-old Martinez. “That made the process and the transition so much easier.”
Muskegon coach Shane Fairfield made it clear when Martinez came over that no one is handed a starting position for the Big Reds. Martinez prevailed in a competition with senior Johnny Martin III for the starting position.
Muskegon fans also were skeptical at first, and who would blame them?
The relatively thin Martinez had to replace La’Darius Jefferson, a 6-foot-1, 220-pound quarterback with the mentality of a fullback who regularly ran over defenders while leading Muskegon to a 14-0 record and a victory over Farmington Hills Harrison in last fall’s Division 3 championship game. Jefferson, who rushed for more than 2,000 yards and was named The Associated Press’ Division 3-4 Player of the Year, is now a running back at Michigan State University.
Martinez won over the Big Reds’ faithful quickly with his memorable performance against DeLaSalle, which featured several highlight-reel long touchdown runs, along with many tough carries in short-yardage situations.
The humble Martinez, whose athletic ability was noticed by Central Michigan University two years ago when he was offered a scholarship as a 14-year-old eighth grader, deflected all of the praise and gave credit to the huge offensive line in front of him. Muskegon’s line averages 6-2 and 330 pounds, and returns four of five starters from a year ago.
Anthony Bradford (6-4, 350), who has committed to sign with Louisiana State University, anchors the line at right tackle, and the interior three – senior guards Marquis Cooper (6-2, 330) and Dquarius Johnson (6-2, 330) and junior center D’Andre Mills-Ellis (6-1, 290) – also are returning starters. The only new starter up front is senior left tackle Evan Towers (6-1, 290).
Fairfield said both Martinez and the big guys up front deserve credit.
“There is always a spot he’s heading to, and the guys are clearing the way,” explained Fairfield. “But then he is able to improv, and he does things on his own. He is special.”
Next up is a major road challenge Friday at perennial playoff power East Grand Rapids, before the Big Reds finish the regular season with six straight Ottawa-Kent Conference Black games.
Martinez also is expected to be a key contributor this winter on Guy’s Big Reds basketball team.
Now that the Big Red fans have fallen for Martinez, they do have two follow-up questions: Can Martinez continue to run the ball so much and stay healthy for a full season? And can he throw the ball accurately if need be?
Muskegon offensive coordinator Brent White hinted that he plans to share the wealth more as the season wears on to reduce the wear and tear on Martinez. That was certainly the case in Week 2 against King as halfback Jeremiah Lockhart and slots Demario Robinson and Hyrosha Wilson all had key carries.
White plans to introduce more wrinkles to his team’s attack each week, with the goal a more balanced run-pass offense for the big games down the stretch – most notably a looming home showdown on Oct. 12 against undefeated cross-town rival Muskegon Mona Shores – and then the playoffs.
Martinez has 59 carries over the first two games for 444 yards (7.5 per carry) and seven touchdowns. He has yet to complete a pass as a Big Red – Martinez was 0 for 1 through the air against DeLaSalle and 0 for 2 against King.
“We’re a power team, but we can throw the ball if we have to,” said Martinez, who threw for more than 700 yards last year as a sophomore at Muskegon Catholic. “There’s still a lot of room for improvement. I have to protect the ball better and show everyone that I can run and throw. It’s a great start for us, but we have a long way to go.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
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Crusaders Making Most of Opportunities
When Cameron Martinez transferred to Muskegon High in January, it was an opportunity for Muskegon Catholic Central sophomore Max Price.
Price, who has a strong arm and was a standout shortstop on the Crusaders’ varsity baseball team as a freshman, proved he was ready for prime time with a strong performance in MCC’s impressive 35-7 season-opening road win at Algonac.
Price threw for 150 yards and a touchdown against Algonac, which has advanced to at least the third round of the Division 5 playoffs each of the last three years. MCC is 1-1 after a 21-7 home loss last week to Pontiac Notre Dame Prep.
The other big offseason news out of Muskegon Catholic was its announcement that it has entered into a two-year cooperative agreement to allow Muskegon Western Michigan Christian students to play football at MCC.
The agreement will bring much-needed depth to the Crusaders’ roster, as seven of its 32 players this fall are WMC students. However, it also will push the perennial Division 8 powerhouse up to a higher division for the playoffs. MCC will now have to combine its enrollment of 126 with 276 students from WMC for a total of 402, which would likely make it a Division 6 playoff school.
MCC, which has won 13 total MHSAA football championships and 12 during the playoff era, won four consecutive Division 8 championships from 2013-16. Christian Martinez, Cameron’s older brother who now plays receiver at Northwood University, was the starting quarterback on the Crusaders’ championship teams in 2014 and 2015.
– Tom Kendra
PHOTOS: (Top) Muskegon quarterback Cameron Martinez breaks through an opening during a Week 1 win against Warren DeLaSalle. (Middle) Martinez pulls away from a Detroit Martin Luther King defender during last week’s victory. (Below) Muskegon Catholic Central quarterback Max Price hands off during last week’s loss to Pontiac Notre Dame Prep. (Photos courtesy of Local Sports Journal.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)