New Coach Takes Next Step at Escanaba
September 1, 2015
By Dennis Grall
Special for Second Half
ESCANABA – When school ended in early June, Dave Howes took a vacation trip to Florida and began thinking about his upcoming fourth season as junior varsity football coach at Escanaba High School.
Within a month he had become the school's varsity head coach, a position he had never thought about taking on.
"To tell you the truth, I never wanted to be a head football coach," Howes said in the Eskymos’ lockerroom before the start of a recent practice. "It just kind of fell in my lap."
Escanaba had a 10-17 record over the last three seasons under previous coach Jim Hansen, who was dismissed in June, but opened this fall with a 21-7 win over Alpena on Thursday. The Eskymos travel to Petoskey on Friday.
When Howes was contacted about moving up from the jayvees, he said, "I had to make up my mind. Do I want it? It happened real fast. I wasn't expecting it. It just happened."
He was encouraged to apply by several people, including an Escanaba High School administrator, and was given the blessing of his wife, Holly, to pursue the position. He is the second coach in four years to direct the Eskymos, who during the previous 50 years had just two head coaches, Upper Peninsula Sports Hall of Fame inductees Jerry Cvengros and Dan Flynn.
When Howes first joined the Eskymos’ coaching staff in 2005, he said Flynn asked if he ever wanted to become the school's head coach. "I said, I don't know," said Howes. "I didn't envision it. Now I'm more than happy."
Howes said he has received excellent support from family, friends, players, coaches and the community during the short time he has been in charge.
"I want our fans to know that our kids are going to be competitive, and they are going to work hard. They will see there will be an edge about them," he said.
About 100 students came out for the three football levels, with 48 on varsity. Howes didn't have any preseason contact until after July 4, about a month behind the normal period. A big plus in the transition was all the previous assistant coaches stuck with the program, and they have all moved up a level in the process.
"They have all the kids they had in previous years, and we're running the same system," Howes said. "It has been an easy transition. Knowing the kids and knowing the coaches was easy. We had the same kids, the same coaches, the same philosophies. It's made practice easier."
Athletic director Nick Nolde brought the coaches and players together and provided the introductions, which weren't really necessary because of the carry over. "It's been smooth sailing ever since," said Howes of the best-case scenario coming together.
Nolde said given the way "everything went down, it has been a seamless transition. He is familiar with the kids, and he is familiar with the program."
Howes is a native of neighboring Gladstone, graduating in 1993 and playing against Escanaba teams in football, basketball and baseball. "It's weird. As a kid, I hated Escanaba with a passion. Now, here I am," said Howes, whose older brother Dave is an assistant varsity coach with former Escanaba player Don Koish and former Gladstone athlete Jason Micheau.
"It is so funny how things happen," said Howes, who also coached subvarsity football in Gladstone and Beal City following his 1998 graduation from Northern Michigan University and before coming to Escanaba in 2005.
He does not feel any pressure taking over the tradition-laden, highly-respected program spotlighted by the MHSAA Class A championship in 1981 and 1979 runner-up finish.
"To me, it is just a game and we're going to be competitive and try our hardest," Howes said. "We are moving forward. Every day we come in here and see the (old) pictures. It is a great tradition with great pride. But the focus is now. Everything is about the present."
He already has noticed the difference of being in charge of the whole program, from dealing with the news media to handling financial situations and MHSAA rules and regulations. "There is a lot more on my plate. Instead of being in charge of 30 kids, you are the boss of the whole program grades 7-12," he said.
He has also installed his own touch, starting with practice sessions. "The last couple of years we have had super-paced practices. This year we're doing more teaching in our practices," he said. "We are keeping it as simple as possible and putting kids in position to succeed. We're getting more done in a shorter amount of time."
He is not worried about matching X's and O's against such legendary Upper Peninsula coaches as Chris Hofer at Kingsford or Joe Noha from Menominee, nor is he concerned about the imprint made by Cvengros and Flynn, or even his high school coach, the highly-regarded John Mileski.
"I can't follow in their footsteps," he said. "They are irreplaceable. We've just got to move on."
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Escanaba High School football coach Dave Howes makes a point to members of the Eskymos recently at Escanaba Athletic Field. Howes took over the tradition-laden program in July and is the second head coach in the past four years, after the late Jerry Cvengros and Dan Flynn served as the only head coaches during the previous 50 years. (Middle) Howes encourages his football team during a practice session.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)